EVENT
2025.08.27 update

—A journey to discover new fragrances—The perfume festival "Salon de Parfum 2025 @ISETAN MEN'S" will be held again this year! [Updated September 24th]（1/2）

10.08 Wed -10.21 Tue
Isetan Shinjuku Men's Building 1F Promotional Cosmetics
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The 13th annual fragrance festival, "Salon de Parfum 2025," will begin on Wednesday, October 8th at the event space on the 6th floor of Isetan Shinjuku Store, Men's Building .

Apology and Correction *Updated October 7th (Tue)
*The availability period for some brands has been revised. October 16, 2025 (Thursday)


  1. Brand lineup *Updated October 16th (Thursday)
  2. Check out these featured brands!
  3. Event information for "Salopa" that you'll want to check out *Updated September 24th (Wed)
  4. Must-see! Pre-release items *Updated September 24th (Wed)
  5. Special items *Updated September 24th (Wed)
  6. Recommended items *Updated September 24th (Wed)
  7. Purchase gift information *Updated September 24th (Wed)

Brand lineup

★: This is a limited-time brand.

Entire period: October 8th (Wed) - October 21st (Tue)
★ View CREED products
★d'Annam/Dannam ★FreeShape MILANO/FreeShape Milano ・View NONFICTION products
★NOSE SHOP

Week 1: October 8th (Wednesday) - October 14th (Tuesday)
★ View 5W1H products
★Frapin/Frapin *From Wednesday, October 15th to Tuesday, October 21st, it will be available at the Cosmetics section on the 1st floor Isetan Shinjuku Store, Men's Building .
View PENHALIGON'S products
★THEOBROMA PARFUMS


2nd week: October 15th (Wednesday) - October 21st (Tuesday)
・ATELIER MATERI/Atelier Materi ・BORNTOSTANDOUT
★BVLGARI/Bulgari ★GOLF le FLEUR*/Golf La Fleur ★JORUM STUDIO/Jorum Studio ★LabSolue/LabSolue ・View LINC ORIGINAL MAKERS products
★MIRKO BUFFINI FIRENZE/Mirko Buffini Florence ★Vyrao/Bailao

Here are the brands to watch out for this year!

Nose Shop
"Nose Shop" is a specialty store for niche fragrances.
This time, we present a truly impressive lineup featuring four brands making their debut in Japan simultaneously, coinciding with their participation in "Salon de Parfum 2025 @ISETAN MEN'S".
Please enjoy these never-before-seen fragrances that you can only find here.
Creed
A luxury fragrance house that creates original fragrances using carefully selected ingredients. House of Creed, which opened as a tailor in London in 1760, has been creating fragrances for over 260 years, starting with the delivery of scented leather gloves to King George III of England.

Event information for "Salopa" that you might be interested in

During this period, we plan to hold events related to fragrances, including advice and consultations on how to choose fragrances, and talk events by the brand's founder. Some events require advance reservations, so please check before visiting.

*Please note that your visit may be canceled or changed due to unforeseen circumstances.
Please note that we may be unavailable at certain times.

FreeShape Milano Founder Visit
The founder of FreeShape MILANO will be visiting and will provide direct consultations.


■Date and Time: Saturday, October 11th, 1:00 PM - 3:00 PM, 4:00 PM - 6:00 PM ■Location: Isetan Shinjuku Store, Men's Building 1st Floor Promotion Area ■Capacity: None ■Reservation: Not required *You may have to wait if it is crowded.

GODABR1H Fragrance Magician Mayumi Nakata visited our store.
Ms. Nakata, who is in charge of creating the fragrances for the brand's products, will suggest her recommended scents.


■Dates and Times: Wednesday, October 8th - Tuesday, October 14th, 11:00 AM - 1:00 PM and 5:00 PM - 7:00 PM each day ■Location: Cosmetics, 1st Floor Isetan Shinjuku Store, Men's Building ■Capacity: None ■Reservations: Not required *You may have to wait during busy times.

Actor Ryuji Kamiyama of GODABR1H visited our store.
Mr. Ueyama, a fan of GOTW1H, will suggest his recommended fragrances.
*Please refrain from taking photographs.


■Date and Time: Sunday, October 12th, 2:00 PM / 2:10 PM / 2:20 PM / 2:30 PM / 2:40 PM / 2:50 PM /
3:00 / 3:10 / 3:20 / 3:30 / 3:40 / 3:50 ■Duration: Approximately 5 minutes per session ■Location: Isetan Shinjuku Store, Men's Building 1st Floor Cosmetics ■Capacity: 1 person per session ■Reservations: Accepted on a first-come, first-served basis via PassMarket.

Book your appointment here

Mirko Buffini, Florence: Consultation with Mirko Buffini during his visit to Japan.
Mr. Mirko and a fragrance advisor will assess your preferences and how the scent develops on your skin to select the perfect fragrance for you. Upon request, you can also have your picture taken with Mr. Mirko and have him sign the box or bottle.

■Date and Time: Saturday, October 18th and Sunday, October 19th, 12:00 PM to 6:00 PM each day ■Location: Isetan Shinjuku Store, Men's Building 1st Floor Promotion Area ■Capacity: None ■Reservation: Not required *You may have to wait if it is crowded.

Nose Shop Elisire Brand Founder Appearance Event
Brand founder Frank Salzwedel will visit the store and introduce you to a fragrance that suits you.


■Date and Time: Sunday, October 19th, 4:00 PM - / 5:00 PM - (30 minutes each session)
■ Venue: Isetan Shinjuku Store, Men's Building 1st Floor Promotion Area ■ Capacity: 5 people per session ■ Reservations: Accepted via PassMarket. If there are many applicants, a lottery will be held.
Book your appointment here


Nose Shop Abel Brand Founder Appearance Event
Brand founder Francis Schumack will visit the store to introduce you to a fragrance that suits you.


■Date and Time: Monday, October 20th, 4:00 PM - / 5:00 PM - (30 minutes each session)
■ Venue: Isetan Shinjuku Store, Men's Building 1st Floor Promotion Area ■ Capacity: 5 people per session ■ Reservations: Accepted via PassMarket. If there are many applicants, a lottery will be held.
Book your appointment here

Nose Shop Elisire Brand Founder's Talk Show in Japan
Elisaia is a fragrance brand that expresses the miracle created by the interplay of color and scent.
This talk event will feature founder Frank Salzwedel, who will share a wide range of information, including the story behind the brand's founding and an introduction to its collections, while allowing attendees to sample the fragrances. Participants will also receive a mini perfume as a gift.


■Date and Time: Saturday, October 18th, 12:00 PM - 1:00 PM ■Location: The Room 1, 2nd Floor, Isetan Hall
■Capacity: 40 people ■Reservations: Accepted via PassMarket. If there are many applicants, a lottery will be held.
Book your appointment here

Nose Shop Abel brand founder's talk show in Japan
Abel is a fragrance brand that embraces the concept of "RADICAL FRAGRANCE," which fuses natural materials with biotechnology.
This talk event will allow attendees to sample the fragrances while founder Francis Schumack discusses a wide range of topics, including the brand concept and commitment to materials. Participants will also receive a mini perfume as a gift.


■Date and Time: Sunday, the 19th, 12:00 PM - 1:00 PM ■Location: The Room 1, 2nd Floor, Isetan Hall
■Capacity: 40 people ■Reservations: Accepted via PassMarket. If there are many applicants, a lottery will be held.
Book your appointment here

Product Pre-order Information

Reservations for products to be released at "Salon de Parfum 2025 @ISETAN MEN'S" will be accepted in-store or by phone starting at 10:00 AM on Tuesday, September 30th.

■Target brand: PENHALIGON'S
■Reservation start date and time: Tuesday, September 30th, from 10:00 AM ■Contact: PENHALIGON'S Cosmetics, 1st floor Isetan Shinjuku Store, Men's Building 080-7079-6882 (direct line)
*Reservations can also be made by phone from the same date at Isetan Beauty Cosmetics/Fragrance on the 1st floor of the main building.
*Please note that it may be difficult to connect during busy periods at the store.

Must-see! Pre-release items

* Release dates at Isetan Shinjuku Store, Men's Building vary depending on the product.
*This offer will end once all items are sold out.
*For information on the release of each brand at the event space on the 6th floor of the main building, please check the Mitsukoshi Isetan Online Store, Isetan Beauty Online .


Free Shape Milano "Lingering Impression"
11,000 yen (10mL), 39,600 yen (100mL)
*General sales will begin on November 4th, 2025 (Tuesday).

A Japan-exclusive fragrance is now available! A green aroma that evokes a sense of depth and tranquility beneath its refreshing notes.

[Apology and Correction] *Updated October 7th (Tue)
Due to a delay in delivery, this product will not be available for purchase on the first day, October 8th (Wednesday).
The arrival date is currently undecided.
During the period until the product arrives, we will accept orders on a made-to-order basis.
Please ask a store employee for more details.
We sincerely apologize for any inconvenience caused to our customers.

Theobroma Parfums "Theobroma Chocolat et Sauternes"
15,400 yen (50 mL)
*General sales will begin on November 7th, 2025 (Friday).

A dolce fragrance like a dessert wine, offering a delightful blend of sweet flavors and fruity notes.
Theobroma Parfums "Theobroma Chocolat Épicé aux Poivres Noirs"
15,400 yen (50 mL)
*General sales will begin on November 7th, 2025 (Friday).

A spice reminiscent of black, with the aroma of cigar and the sweet respite of dark chocolate.
Love Solu "Eau de Parfum 315 Palo Santo"
9,900 yen (20mL), 33,000 yen (120mL)
*General sales will begin on Wednesday, October 29, 2025.

Palo Santo, the "sacred tree" imbued with thousands of years of mystery. Its purifying fragrance creates an extraordinary meditative experience.
Nose Shop "Elisire Infabula Extrait de Parfum"
31,900 yen (30 mL)
*General sales will begin in November 2025.

Magnificent rose bursts with notes of blackcurrant and red berries, while hazelnut ignites desire. A new gourmand chypre fragrance.
Nose Shop "L'Entropiste Dorian's Spleen Eau de Parfum"
39,600 yen (50mL)
*General sales will begin in November 2025.

This work is based on a novel by Oscar Wilde.
The rich aromas of whiskey and caramel gradually give way to ash and smoke.
Nose Shop "Blndrgrphy Patchouli Mojito Extrait de Parfum"
28,600 yen (50mL)
*General sales will begin in November 2025.

A playful burst of citrus, offering an exhilarating and refreshing sensation.
A fresh bouquet of mint and lime.
Atelier Materie "Black Oregano Extrait de Parfum"
41,800 yen (50mL)
*General sales will begin on November 1st, 2025 (Saturday).

This fragrance features a striking contrast, blending freshness with woody and deep leather notes, creating a fusion of coolness and warmth.
Creed "Oud Zarian Eau de Parfum"
60,500 yen (50mL), 90,200 yen (100mL)
*General sales will begin on Wednesday, October 22, 2025.

An 80-year-old oud blends with floral and spice notes, creating a rich and elegant aroma that exudes depth and refinement.

Special item

GOTW1H "Mini Bottle Set Mineral Collection (Special Edition)"
16,500 yen (10mL x 5 types)

"MINERAL COLLECTION" Reprint Collection
GOTW1H "Mini Bottle Set Mineral Collection Vol. 2 (Special Edition)"
16,500 yen (10mL x 5 types)

"MINERAL COLLECTION" Part 2

Theobroma Parfums "Theobroma Le Goût Secret (Special Edition)"
17,600 yen (10mL x 5 types)

Scent, words, time, emotions—we quietly awaken the "secret flavor" that these elements weave together within you.

Theobroma Parfums "Theobroma Petits Fours (Special Edition)"
17,600 yen (10mL x 5 types)

A limited-edition reissue of the Discovery Set, available only here.
Mirko Buffini Florence "Cigar Oud Parfum"
38,500 yen for 100 mL

A Thousand and One Nights Woven with Agarwood
Bvlgari "Le Gemme Orom Eau de Parfum"
43,340 yen (60mL), 61,380 yen (125mL)

Inspired by labradorite, this fragrance is designed to remind and empower you that what you need is already within yourself.
Bvlgari "Le Gemme Cobra Eau de Parfum"
61,380 yen (125mL)

Inspired by the Snake Jasper found in Zealandia, this piece embodies a mystical and timeless harmony.
Bvlgari "Le Gemme Azalan Eau de Parfum"
61,380 yen (125mL)

Inspired by red aventurine, which can be found in the Ural Mountains, this fragrance offers a profound, warm, and richly harmonious scent.
Bvlgari "Le Gemme Empir Eau de Parfum"
61,380 yen (125mL)

Inspired by pyrite, this fragrance evokes the image of a flame burning beneath ice, representing a passionate soul hidden within.
Bvlgari "Les Gemmes Yasep Eau de Parfum"
61,380 yen (125mL)

Inspired by red jasper, this fragrance evokes warmth and strength, yet possesses a wild, bold, and captivating aura.
PENHALIGON'S
"Babylon Eau de Parfum"
42,350 yen (100mL)

Inspired by London, the center of world trade at the end of the 19th century, this fragrance blends warm vanilla, elegant cedar, and distinctive saffron for an enchanting aroma.

Click here for next recommended items and gift information.

[Read related articles] ►Elevate your style by wearing fragrance—Three fragrances depict different looks at "Salon de Parfum 2025 @ISETAN MEN'S"

[Apology and Correction] *Updated October 7th (Tue)
The following products listed in this article will not be available for sale on Wednesday, October 8th, due to delays in delivery.

FreeShape Milano Finish 100mL ¥39,600

The availability of FreeShape Milano Afterglow 100mL is currently undecided.
We will accept orders on a made-to-order basis until the product is back in stock. Please ask a store employee for details.

Additionally, the following purchase gifts will be discontinued.

Free Shape Milano Long Finish 2.5mL

We sincerely apologize for any inconvenience caused to our customers.

Event Information
"Salon de Parfum 2025 @ISETAN MEN'S"
  • Event period: October 8th (Wed) - October 21st (Tue)
  • Venue: Isetan Shinjuku Store, Men's Building 1st Floor, Promotion & Cosmetics
"Salon de Parfum 2025"
  • Event Period: October 8th (Wed) - October 13th (Mon/Holiday), 2025 [Ends at 6:00 PM on the final day]
・Special invitation day for MI Card members: Wednesday, October 8, 2025 [10:00 AM - 8:00 PM]
• Public viewing period: October 9th (Thu) - October 13th (Mon/Holiday), 2025 [Ends at 6:00 PM on the final day]
  • Venue: Isetan Shinjuku Main Building, 6th Floor Event Hall
►Click here for information on the 6th floor of the main building.


Text: ISETAN MEN'S net

＊All prices include tax.
＊The information in this article is current as of the time of publication. Product information may be revised or changed without notice.
*The availability period for some brands has been revised. October 16, 2025 (Thursday)

Inquiries: Isetan Shinjuku Store
For inquiries via email, please click here.

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