The 14th annual fragrance festival, "Salon de Parfum 2026," will begin on Wednesday, October 7th at the event space on the 6th floor of the Isetan Shinjuku Main Building. In addition to the event at the Main Building, "Salon de Parfum 2026 @ISETAN MEN'S" will be held from Wednesday, October 7th to Tuesday, October 13th at the Promotion and Cosmetics section on the 1st floor of the Men's Building.

2026 Brand Lineup

・ATELIER MATERI
・BORNTOSTANDOUT
★ERAM
★JORUM STUDIO
・LIQUIDES IMAGINAIRES
★Neandertal
・NOSE SHOP
★THÉOBROMA PARFUMS
・TSU LANGE YOR
・Vyrao
★WHAT WE DO IS SECRET (WWDIS)
・19-69

LIQUIDES IMAGINAIRES "MORNING STAR"

- An eternal dance woven by light and twilight

Born from a myth in which dawn and dusk merge into one, this fragrance is both luminous and subtly cool. Housed in a deep, matte blue amphora, this unisex fragrance exudes a striking presence.
Liquid Imaginaire is a brand born to return to the very essence of perfume, highlighting the transformative power of scent and its magical nature.

NEANDERTAL "is"

—Exploring fundamental questions about existence

This fragrance is an art form inspired by the possibilities of history, exploring fundamental ontological questions such as "Where do we come from?" and "Where are we going?". The scent of "is" opens with gourmand notes of fruit pulp and chocolate, gradually enveloping you in a clean, powdery veil with metallic nuances.

Thoo"The Time | Present"

—A moment within a moment: right now. It's time for yourself.

It's a moment when you feel deep down that you are truly living your own life. Like a ceremony overflowing with respect and gratitude, such as the Japanese tea ceremony, you pay your full attention and reverence to that fleeting moment.
Aiming for a modern and eclectic direction, Thoo is showing a new development. Tradition and innovation, East and West, art and science intersect, inviting you to a new story through your five senses.

We'll be showcasing all the pre-sale and special items!

Elam
23- Play
13,200 yen (30 mL)

* Pre-sale at Isetan Shinjuku store
* General sale is scheduled for November 1st (Sunday)

A night spent alone, before a flickering fire.

 

Une Nuit Nomade
Sugar Leather
19,800 yen (50 mL)
* Pre-sale at Isetan Shinjuku store
* General sale scheduled for late November

 

Inspired by pristine white sand beaches, this fragrance features the scents of sun-baked leather and cinnamon.

 

Theobroma Parfums
Theobroma Eau de Parfum Discovery Compagnon du Cinéma (Special Edition)
17,600 yen (10mL x 5 types)

 

The scent of theater sweets fills the movie theater.

 

Joram Studio
Extrait de Parfum Spirit Cask
20,900 yen (30 mL)
* Pre-sale at Isetan Shinjuku store
* General sale scheduled for early February 2027

 

A gourmand note derived from whiskey barrels.

 

Neandertal
Neandertal Perfume Discovery 6-Piece Set
11,000 yen (2mL x 6 types)
* Pre-sale at Isetan Shinjuku store
* General sale scheduled for early March 2027

 

A set that lets you try all of Neanderthal's scents.

 

Neandertal
Neandertal Perfume is
29,700 yen (30 mL)

* Pre-sale at Isetan Shinjuku store
* General sale is scheduled for November 1st (Sunday)

A gourmand note with metallic nuances.

 

Neandertal
Neandertal Perfume Was
29,700 yen (30 mL)

* Pre-sale at Isetan Shinjuku store
* General sale is scheduled for November 1st (Sunday)

A spicy, woody scent that overlaps with iris.

19-69
INTER 19-08 BLUE/BLACK
21,450 yen (50 mL)
31,350 yen (100 mL)
* Pre-sale at Isetan Shinjuku store
* General sale is scheduled for October 15th (Thursday)

A fragrance that reinterprets Inter's history, which began in 1908, through scent.

 

Liquid Imaginaire
MORNING STAR
49,500 yen (100 mL)
* Pre-sale at Isetan Shinjuku store
* General sale is scheduled for October 15th (Thursday)

A fragrance born from a myth in which dawn and twilight are united.

 

Atelier Materi
ROSE PALEZIA
46,200 yen (50 mL)
* Pre-sale at Isetan Shinjuku store
* General sale is scheduled for October 15th (Thursday)

A fragrance that expresses a sculptural rose, its contours defined by light and shadow.

 

Atelier Materi
Extrait de Parfum Travel Set
33,000 yen (12mL x 3 types)
* Pre-sale at Isetan Shinjuku store
* General sale is scheduled for October 15th (Thursday)

 

A travel set featuring three popular fragrances from Extrait de Parfum.

 

Born to Standout
Extreme Melon Maro
53,900 yen (50 mL)
* Pre-sale at Isetan Shinjuku store
* General sale is scheduled for October 14th (Wednesday)

A bold aroma of sweet, rich melon unfolds.

 

Vyrao
Ever11
26,400 yen (30 mL)
38,500 yen (50 mL)
* Pre-sale at Isetan Shinjuku store
* General sale is scheduled for October 14th (Wednesday)

A sensual fragrance woven from black cherry and leather.

 

What We Do Is Secret
Covert Musk Eau de Parfum
24,200 yen (50 mL)
* Pre-sale at Isetan Shinjuku store
* General sale is scheduled for November 18th (Wednesday)

Acacia honey is layered with ylang-ylang, and musk leaves a lingering, alluring scent.

 

Tsu Lange Yor
By Your Side
9,900 yen (10 mL)
31,900 yen (50 mL)
* Pre-sale at Isetan Shinjuku store
* General sale is scheduled for November 28th (Sat)

A warm, smoky aroma with overlapping notes of pepper and cedar.

 

Gift information

Event Information

Event Information

"Salon de Parfum 2026 @ISETAN MEN'S"

• Event period: October 7th (Wed) - October 13th (Tue)
• Venue: Isetan Shinjuku Store, Men's Building, 1st Floor, Promotion & Cosmetics
• For information on perfumes other than those in the promotional cosmetics section on the 1st floor of the Men's Building, please click here.

"Salon de Parfum 2026"

• Event Period: October 7th (Wed) - October 12th (Mon/Holiday) [Ends at 6:00 PM on the final day]

・Special invitation day for MI Card members: Wednesday, October 7th [10:00 AM - 8:00 PM]
• Public viewing period: October 8th (Thu) - October 12th (Mon/Holiday) [Ends at 6:00 PM on the final day]

• Venue: Isetan Shinjuku Main Building, 6th Floor Event Hall

►Click here for information on the 6th floor of the main building.