The 14th annual fragrance festival, "Salon de Parfum 2026," will begin on Wednesday, October 7th at the event space on the 6th floor of the Isetan Shinjuku Main Building. In addition to the event at the Main Building, "Salon de Parfum 2026 @ISETAN MEN'S" will be held from Wednesday, October 7th to Tuesday, October 13th at the Promotion and Cosmetics section on the 1st floor of the Men's Building.

2026 Brand Lineup

・ATELIER MATERI/Atelier Materi ・BORNTOSTANDOUT
★ERAM/Elam ★JORUM STUDIO/Joram Studio ・LIQUIDES IMAGINAIRES/Liquid Imaginaires ★Neandertal/Neanderthal ・NOSE SHOP/Nose Shop ★THÉOBROMA PARFUMS/Theobroma Parfums ・TSU LANGE YOR/Tsu Lang Yo
・Vyrao/Bailao ★WHAT WE DO IS SECRET (WWDIS)/What We Do Is Secret ・19-69

LIQUIDES IMAGINAIRES "MORNING STAR"

- An eternal dance woven by light and twilight

Born from a myth in which dawn and dusk merge into one, this fragrance is both luminous and subtly cool. Housed in a deep, matte blue amphora, this unisex fragrance exudes a striking presence.
Liquid Imaginaire is a brand born to return to the very essence of perfume, highlighting the transformative power of scent and its magical nature.

NEANDERTAL/Neanderthal "is"

—Exploring fundamental questions about existence

This fragrance is an art form inspired by the possibilities of history, exploring fundamental ontological questions such as "Where do we come from?" and "Where are we going?". The scent of "is" opens with gourmand notes of fruit pulp and chocolate, gradually enveloping you in a clean, powdery veil with metallic nuances.

Thoo/Too "The Time | Present"

—A moment within a moment: right now. It's time for yourself.

It's a moment when you feel deep down that you are truly living your own life. Like a ceremony overflowing with respect and gratitude, such as the Japanese tea ceremony, you pay your full attention and reverence to that fleeting moment.
Aiming for a modern and eclectic direction, Tou is showing a new development. Tradition and innovation, East and West, art and science intersect, inviting you to a new story through your five senses.

We'll be showcasing all the pre-sale and special items!

Elam
23- Play
13,200 yen (30 mL)

* Pre-sale at Isetan Shinjuku store * General sale is scheduled for November 1st (Sunday)

A night spent alone, before a flickering fire.

Une Nuit Nomade Sugar Leather
19,800 yen (50 mL)
* Pre-sale at Isetan Shinjuku store * General sale scheduled for late November

Inspired by pristine white sand beaches, this fragrance features the scents of sun-baked leather and cinnamon.

Theobroma Parfum Theobroma Eau de Parfum Discovery Campagne du Cinéma (Special Edition)
17,600 yen (10mL x 5 types)

The scent of theater sweets fills the movie theater.

Joram Studio Extrait de Parfum Spirit Cask
20,900 yen (30 mL)
* Pre-sale at Isetan Shinjuku store * General sale scheduled for early February 2027

A gourmand note derived from whiskey barrels.

Neanderthal Neanderthal Perfume Discovery 6-Piece Set
11,000 yen (2mL x 6 types)
* Pre-sale at Isetan Shinjuku store * General sale scheduled for early March 2027

A set that lets you try all of Neanderthal's scents.

Neanderthal Neanderthal Perfume is
29,700 yen (30 mL)

* Pre-sale at Isetan Shinjuku store * General sale is scheduled for November 1st (Sunday)

A gourmand note with metallic nuances.

Neanderthal Neanderthal Perfume Was
29,700 yen (30 mL)

* Pre-sale at Isetan Shinjuku store * General sale is scheduled for November 1st (Sunday)

A spicy, woody scent that overlaps with iris.

19-69
INTER 19-08 BLUE/BLACK
21,450 yen (50 mL)
31,350 yen (100 mL)
* Pre-sale at Isetan Shinjuku store * General sale is scheduled for October 15th (Thursday)

A fragrance that reinterprets Intel's history, which began in 1908, through scent.

Liquid Imaginaire
MORNING STAR
49,500 yen (100 mL)
* Pre-sale at Isetan Shinjuku store * General sale is scheduled for October 15th (Thursday)

A fragrance born from a myth in which dawn and twilight are united.

Atelier Materie
ROSE PALEZIA
46,200 yen (50 mL)
* Pre-sale at Isetan Shinjuku store * General sale is scheduled for October 15th (Thursday)

A fragrance that expresses a sculptural rose, its contours defined by light and shadow.

Atelier Materie Extrait de Parfum Travel Set
33,000 yen (12mL x 3 types)
* Pre-sale at Isetan Shinjuku store * General sale is scheduled for October 15th (Thursday)

A travel set featuring three popular fragrances from Extrait de Parfum.

Born to Standout Extreme Melon Maro
53,900 yen (50 mL)
* Pre-sale at Isetan Shinjuku store * General sale is scheduled for October 14th (Wednesday)

A bold aroma of sweet, rich melon unfolds.

Bailao Ever11
26,400 yen (30 mL)
38,500 yen (50 mL)
* Pre-sale at Isetan Shinjuku store * General sale is scheduled for October 14th (Wednesday)

A sensual fragrance woven from black cherry and leather.

What We Do Is Secret Cover Musk Eau de Parfum
24,200 yen (50 mL)
* Pre-sale at Isetan Shinjuku store * General sale is scheduled for November 18th (Wednesday)

Acacia honey is layered with ylang-ylang, and musk leaves a lingering, alluring scent.

Two Lang You By Your Side
9,900 yen (10 mL)
31,900 yen (50 mL)
* Pre-sale at Isetan Shinjuku store * General sale is scheduled for November 28th (Sat)

A warm, smoky aroma with overlapping notes of pepper and cedar.

Gift information

*The eligible period is limited to the promotional period of each brand.
*This offer will end once all items are sold out.
*All prices listed as conditions for receiving a gift are the total amount per transaction for the relevant brand.
*Please note that different gift services within the same brand may not be usable in combination. For details, please inquire at the store.
*The contents of the gift may not be selectable.

During the event, the first 150 customers who purchase one or more 30mL bottles of Elam will receive a mini size (2mL) of the new "Elam Eau de Parfum [23-The Play]".

During the Theobroma Parfums event, the first 100 customers who make a single purchase of 9,500 yen (including tax) or more at Theobroma Parfums will receive a Theobroma Parfums original sticker (W5.5 x H10.5cm).
*Please note that due to the manufacturing process, there may be slight variations or discrepancies between individual items.

During the event, the first 150 customers who purchase items from Nose Shop will receive an original scented fragrance holder (approximately W8.5 x H13 x D0.2cm) from Une Nuit Nomade.
*Please note that slight variations and discrepancies may occur due to the manufacturing process.

During the Nose Shop event, the first 40 customers who purchase Nicolai products totaling 20,000 yen (including tax) will receive a Fig Tea Hand Cream (30mL) as a gift.

During the Joram Studio event, the first 50 customers who purchase Joram Studio products will receive a "Vial 2mL" and an "Original Cotton Bag (approx. W25 x H32cm)" as a gift.
*Please note that due to the manufacturing process, there may be slight variations or discrepancies between individual items.

During the Neanderthal event, the first 50 customers who purchase Neanderthal products totaling 20,000 yen (including tax) or more will receive a "2mL vial" and an "original laminated cloth bag (approx. W28 x H35 x D10cm)".
*Please note that slight variations and discrepancies may occur due to the manufacturing process.

19-69
During the event, the first 30 customers who purchase items 19-69 totaling 30,000 yen or more (including tax) will receive a 2.5mL fragrance sample (one assorted fragrance).
*The type of fragrance will be provided at random.

During the Atelier Materi event, the first 20 customers who purchase Atelier Materi products totaling 30,000 yen (including tax) or more will receive a ceramic plate as a gift.

During the Liquid Imaginaire event, the first 20 customers who purchase Liquid Imaginaire products totaling 30,000 yen (including tax) or more will receive a free sample of "Arme de Fleurs 7.5mL".

During the Born to Standout event, the first 50 customers who purchase one or more Born to Standout items will receive a special brand-name ballpoint pen.

During the Bailao event, the first 50 customers who purchase Bailao products will receive a free "EDP 2mL bottle".
*The type of fragrance will be provided at random.

During the Two Lang Yoh event, the first 50 customers who purchase Two Lang Yoh products will receive a free "Sage's Rose 2mL bottle".

During the What We Do Is Secret event, the first 50 customers who purchase What We Do Is Secret products totaling 22,000 yen (including tax) or more will receive an "Original Atomizer (10mL)" and a "Mini Bottle (2mL)".
* You cannot choose the scent for the mini bottle (2mL).

Event Information

Nose Shop

Nicolai Brand CEO Axel Michaud de Nicolai's Talk Show in Japan

This talk event will allow you to sample the fragrances while listening to a wide-ranging discussion from the brand's CEO, Axel Michaux de Nicolai, including anecdotes about his mother and founder, Patricia de Nicolai, as well as an introduction to the collection. Participants will receive a mini perfume as a gift.

■Date and Time: Saturday, October 10th, 1:00 PM - 2:00 PM ■Location: Isetan Hall 2F The ROOM1
■Duration: 60 minutes ■Capacity: 40 people ■Participation fee: Free ■Reservation: Click here to make a reservation

*Pre-registration for LivePocket is required to apply. Please see the page below for details.
Click here to learn how to use LivePocket.

*If you have set up domain-specific email filtering, please add "noreply@livepocket.jp" to your allowed senders list.

[Notes]
*If the number of applications exceeds the capacity, a lottery may be held.

■ Application deadline for the lottery: September 23rd (Wed/Holiday) - October 2nd (Fri) 12:00 PM ■ Notification of lottery results: October 5th (Mon) 3:00 PM onwards

*Priority will be given to customers who already have an MI Card (including the Basic Card) or who have completed an application for a new MI Card.

Apply for a new MI Card here

*Customers who have an MI Card should enter the customer number printed on their MI Card or the "application number" printed in the new application completion email when applying for the event. Please note that applications will be invalid if the information is not provided or if the number is incorrect.
*Please note that if there are many applicants, you may not be selected even if you participate in the lottery.
*Please refrain from making inquiries regarding the lottery results.
*Only one application per person is allowed.

Theobroma Parfum

Talk show featuring Chef Koji Tsuchiya of Musée du Chocolat Theobroma, Tomoka Tanabe of Borujuku, and Fragrance magician Mayumi Nakata.

Tomoka Tanabe of Borujuku, known as one of the biggest chocolate lovers in the entertainment industry, is a huge fan of Theobroma Chef Tsuchiya's chocolates. She is also a user of Theobroma Parfums and has a close relationship with Fragrance Magician Mayumi Nakata. These three will hold a talk show where they will discuss their philosophies on chocolate and fragrance from their respective perspectives. A special kit will also be available for purchase only to those who attend this event.

■Date and Time: October 12th (Monday, National Holiday) 1:00 PM - 1:45 PM and 2:30 PM - 3:15 PM ■Location: Isetan Hall 2F The ROOM1
■Duration: 45 minutes ■Capacity: 40 people per session ■Participation fee: Free ■Reservation: Click here to make a reservation

*Pre-registration for LivePocket is required to apply. Please see the page below for details.
Click here to learn how to use LivePocket.

*If you have set up domain-specific email filtering, please add "noreply@livepocket.jp" to your allowed senders list.

[Notes]
*If the number of applications exceeds the capacity, a lottery may be held.

■ Application deadline for the lottery: September 23rd (Wed/Holiday) - October 2nd (Fri) 12:00 PM ■ Notification of lottery results: October 5th (Mon) 3:00 PM onwards

*Priority will be given to customers who already have an MI Card (including the Basic Card) or who have completed an application for a new MI Card.

Apply for a new MI Card here

*Customers who have an MI Card should enter the customer number printed on their MI Card or the "application number" printed in the new application completion email when applying for the event. Please note that applications will be invalid if the information is not provided or if the number is incorrect.
*Please note that if there are many applicants, you may not be selected even if you participate in the lottery.
*Please refrain from making inquiries regarding the lottery results.
*Only one application per person is allowed.

Elam

Brand founder visit event

Brand founders Mr. Oshima and Mr. Nishii will be visiting the store. They will share stories that are not usually told, such as the background behind the development of the fragrances and the thoughts they put into them. They will also help each customer find a fragrance that suits them through individual conversations.

■Dates and Times: October 7th (Tue) 3pm-8pm, 10th (Sat) 1pm-6pm, 11th (Sun) 1pm-6pm, 12th (Mon/Holiday) 1pm-6pm ■Location: Isetan Shinjuku Store, Men's Building 1st Floor, Cosmetics ■Duration: 20 minutes per group ■Capacity: None ■Reservation: Not required *You may have to wait during busy times.

Neanderthal

Kentaro Yamada's visit to Japan dialogue

NEANDERTAL, founded by London-based artist Kentaro Yamada, explores the similarities between the echoes of the past and the resonance of the sense of smell, drawing inspiration from the possibility of an alternate history and prompting questions like, "Where do we come from?" and "Where are we going?". It is an art of fragrance that embodies distant memories and an unseen future. The fragrance compositions are modern, original, and experimental, unbound by the norms and conventions of conventional perfume making. Mr. Yamada, who is visiting Japan, will talk about the core principles of NEANDERTAL, the bottle creation process, and the thoughts behind the fragrances. Enjoy interacting with Mr. Yamada at Salon de Parfum.

■Date and Time: Saturday, October 10th and Sunday, October 11th, 1:00 PM - 3:00 PM and 4:00 PM - 6:00 PM each day ■Location: Cosmetics, 1st Floor, Men's Building, Isetan Shinjuku Store ■Duration: Approximately 20 minutes per group ■Reservations: Not required *There may be a waiting time during busy periods.

What We Do Is Secret

Perfume video creator "MR.FRAGRANCE" visited our store.

While introducing What We Do Is Secret perfumes, we engage in conversation with our customers and suggest the best scents and ways to use them for them.

■Date and Time: October 11th (Sun), October 12th (Mon/Holiday), 2:00 PM - 5:00 PM each day ■Location: Isetan Shinjuku Store, Men's Building, 1st Floor, Promotion Area ■Duration: 10 minutes per group ■Reservations: Not required *You may have to wait during busy times.

Event Information

"Salon de Parfum 2026 @ISETAN MEN'S"

• Event period: October 7th (Wed) - October 13th (Tue)
• Venue: Isetan Shinjuku Store, Men's Building, 1st Floor, Promotion & Cosmetics
• For information on perfumes other than those in the promotional cosmetics section on the 1st floor of the Men's Building, please click here.

"Salon de Parfum 2026"

• Event Period: October 7th (Wed) - October 12th (Mon/Holiday) [Ends at 6:00 PM on the final day]

・Special invitation day for MI Card members: Wednesday, October 7th [10:00 AM - 8:00 PM]
• Public viewing period: October 8th (Thu) - October 12th (Mon/Holiday) [Ends at 6:00 PM on the final day]

• Venue: Isetan Shinjuku Main Building, 6th Floor Event Hall

►Click here for information on the 6th floor of the main building.