Whitehouse Cox, a brand that has been rebranded to update tradition for the modern age, will be holding a promotion from September 30th (Wed) to October 13th (Tue) at the Isetan Shinjuku Men's Building, B1F Bags section, showcasing a new bag collection that combines traditional British materials with a modern lifestyle.

Bringing traditional British materials into modern life. Come and see our bags in store – bags that become more cherished with each use, developing a unique character that reflects the passage of time.

"PUFFS" series

Made with materials from a leading British fabric manufacturer. Classic British materials are used to create a soft and comfortable feel.

A versatile backpack for both work and leisure, featuring a dedicated laptop compartment. Its simple and sophisticated design makes it a practical item that securely stores all your everyday essentials.

With a capacity of approximately 20 liters, this versatile helmet bag is suitable for a wide range of situations, from on-road and off-road use to travel.
With its clean design and excellent storage capacity, this is a very practical item.

"STRINGS" series

This bag uses materials from a long-established British linen manufacturer founded in 1891. The light texture unique to high-quality linen and cotton is combined with leather straps as a design icon. Tying, untying, and carrying—even these simple actions look beautiful. It's a classic yet fresh bag.

This unisex open tote bag can be carried by hand or over the shoulder. The silhouette can be changed by adjusting the leather straps on the sides, allowing you to enjoy using it in a way that suits your style and the amount of luggage you're carrying. Simple yet versatile, this item is perfect for a wide range of occasions.

A 2-way unisex drawstring bag with a shoulder strap. This drawstring shoulder bag with a handle boasts an elegant appearance and is suitable for both men and women. It can be used with a wide range of styles, from casual to dressy.

Production STUDIO ALTA