From Wednesday, October 7th to Tuesday, October 20th, a pop-up shop for the Swiss sportswear brand On will be held at the Isetan Shinjuku Men's Building 1st Floor Promotion area.
The latest collection for Fall/Winter 2026 will be available in stores. In addition to the lightweight and comfortable shoes that have made On so popular, we have a comprehensive lineup that includes apparel and accessories that are not usually available in the men's shoe section on the first basement floor of the men's building.
From performance models that support serious running to sophisticated apparel that elevates your daily style, this is a trendy space where you can experience the complete On look. Please stop by the store.
These everyday sneakers feature a thick, voluminous sole that provides comfortable cushioning. The upper, made up of various layered materials, creates a unique texture and a retro feel.
THE ROGER Centre Court 26,400 yen
These tennis sneakers, developed in collaboration with Roger Federer, boast a timeless appeal.
Cloud X 5 22,000 yen
These training shoes support powerful movements. The newly adopted molded insole and flexible midsole enhance confidence during active movements.
Cloudmonster 3 24,200 yen
These running shoes feature an evolved 3-layer cushioning system that delivers a bouncy, comfortable feel.
Courtside Bomber 40,700 yen
This varsity-style bomber jacket features a unique combination of different materials. It boasts excellent functionality, including soft yet warm padding and zippered pockets on both sides.
Courtside 1/2 Zip Eaze 27,500 yen
A lightweight jacket made from richly textured materials.
Performance Volt Jacket 27,500 yen
A performance running jacket that makes a statement. Featuring jacquard fabric, it boasts a modern and sophisticated silhouette.
Performance Volt Shorts 12,100 yen
These unique running shorts combine style and functionality. They feature a crinkled jacquard fabric for a three-dimensional finish.
All-Day Cap 6,380 yen
A new standard cap with a 6-panel construction. Its classic design makes it easy for everyday wear.
Speed Pack 18L Lite 15,400 yen
A tough, stylish, yet lightweight backpack. The front zippered pocket is convenient for storing sweaty gear.
Track Pack 35L Lite 19,800 yen
This daily bag is versatile enough for a wide range of uses, from sports activities like the gym to the office. It's easy to organize your belongings, and you can easily carry sportswear and a laptop.
Logo Sock Mid 3P 3,300 yen
Daily socks that deliver a higher level of lightness.
Fall/Winter 2026 Collection Look
*Please note that some of the featured looks may not include items available at this pop-up store.
Event Information
On POP-UP STORE
Event period: October 7th (Wed) - October 20th (Tue)
Venue: Isetan Shinjuku Store, Men's Building, 1st Floor, Promotion Area
*All prices include tax. *The information in this article is current as of the publication date. Product information may be revised or changed without notice.
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