EVENT
2026.09.30 update

Seven by Seven | Pop-up store focusing on the 26FW knit collection to be held! Isetan Shinjuku store exclusive leather blouson also available.

10.07 Wed -10.13 Tue
Isetan Shinjuku Men's Building 6F Men's Creators
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A pop-up shop focusing on the knit collection that symbolizes SEVEN BY SEVEN Fall/Winter 2026 season will be held at Isetan Shinjuku Store, Men's Building, 6th Floor, Men's Creators from Wednesday, October 7th to Tuesday, October 13th.


In this knit collection, we express traditional patterns such as Native American borders and Ortega patterns, characterized by their distinctive use of color, in knitwear. By using a special knitting machine that can use up to 13 colors, we present special pieces that produce delicate and deep colors, similar to woven fabrics.

In addition, a wide range of items from the 2026 Autumn/Winter collection will be available. Furthermore, for this pop-up event, we will be taking pre-orders for the popular Seven by Seven leather blouson, a favorite every season, as an Isetan Shinjuku exclusive item. Featuring glass leather on the outside and a Native American striped knit lining, this jacket offers excellent warmth.

LEATHER ZIPUP BLOUSON

LEATHER ZIPUP BLOUSON
231,000 yen *Isetan Shinjuku store exclusive *This product is available by reservation only.
*Delivery: Scheduled for mid-October or later.

SHIRT JACKET -Native Border-

SHIRT JACKET -Native Border-
77,000 yen

KNIT TROUSERS -Native Border-

KNIT TROUSERS -Native Border-
66,000 yen

WESTERN COVERALL - Duck / Native Border Knit Lining -

WESTERN COVERALL - Duck / Native Border Knit Lining -
165,000 yen

KNIT CARDIGAN - Ortega Pattern -

KNIT CARDIGAN - Ortega Pattern -
69,300 yen

Knit Vest - Ortega Pattern -

Knit Vest - Ortega Pattern -
52,800 yen

Event Information
SEVEN BY SEVEN 26AW POPUP
  • Event period: October 7th (Wed) - October 13th (Tue)
  • Venue: Isetan Shinjuku Store, Men's Building, 6th Floor, Men's Creators
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Production STUDIO ALTA

Text: ISETAN MEN'S net

*All prices include tax.
*The information in this article is current as of the publication date. Product information may be revised or changed without notice.

For inquiries, please contact: Isetan Shinjuku Store, Men's Building, 6th Floor, Men's Creators
For inquiries via email, please click here.
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