Levi's®, the denim brand founded in the United States in 1853, will be holding a limited-time promotion at the Isetan Shinjuku Men's Building 1st Floor Promotion Space from Wednesday, October 7th to Tuesday, October 13th.

The venue will feature the "Levi's® Vintage Clothing" archive collection, which traces the brand's history, as well as "BlueTab™," which proposes contemporary denim styles. A wide range of products will be available for you to experience the timeless appeal and craftsmanship of Levi's®.

Regarding the sales method of "Levi's® Vintage Clothing 1942 501® Jeans"

Based on the moderately relaxed "501®" from the 80s, this pair of jeans features Made in Japan denim from Kaihara Corporation and meticulously crafted details.

Additionally, as a featured item in this promotion, the "1942 501® Jeans" from "Levi's® Vintage Clothing" will be available for purchase at the Mitsukoshi Isetan online store. This model shines a light on a short but fascinating chapter in the evolution of these world-famous and iconic jeans.

In 1942, as America shifted into a full-fledged wartime regime, the "501®" was also quietly changing its appearance. This model, while clad in denim that evokes a sense of the future, reproduces the specifications unique to that transitional period, where the craftsmanship of the old era remained strong. In addition to details such as the cinch back with buckle, hidden rivets, single-needle arcuate stitching, Big "E" red tab, and two-horse leather patch, it uses the 13-ounce Shrink-to-Fit selvedge denim that had just appeared at the time. This is a pair of jeans that symbolizes an important turning point in the history of the "501®", featuring specifications that would disappear just one or two years later due to wartime regulations.

As a special opportunity where Levi's® heritage and innovation intersect, please come to the venue to experience the brand's world to the fullest through this promotion.

Event Information

Levi's® Promotion

• Event period: October 7th (Wed) - October 13th (Tue)
• Venue: Isetan Shinjuku Store, Men's Building, 1st Floor, Promotion Area

During the promotion period, the first 140 customers who present the coupon screen on the Mitsukoshi Isetan app at the store and spend 30,000 yen or more (including tax) will receive an original tote bag.
*While supplies last.