EVENT
2025.08.27 update

—A journey to discover new fragrances—The perfume festival "Salon de Parfum 2025 @ISETAN MEN'S" will be held again this year! [Updated September 24th]（2/2）

10.08 Wed -10.21 Tue
Isetan Shinjuku Men's Building 1F Promotional Cosmetics
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[Related article here!] ►Elevate your style by wearing fragrance—Three fragrances depict different looks at "Salon de Parfum 2025 @ISETAN MEN'S"

Recommended items

NONFICTION
"The Beige Eau de Parfum"
19,800 yen (50mL), 27,170 yen (100mL)

White musk gently envelops the skin, blending harmoniously with orris, geranium, and tonka bean for a harmonious fragrance.
NONFICTION
"The Grey Eau de Parfum"
19,800 yen (50mL), 27,170 yen (100mL)

The delicate yet powerful contrast of dark musk and the soft notes of magnolia leaves a mysterious scent on the skin.
Link Original Makers "Eau de Parfum No.912"
15,400 yen (50 mL)

The new No. 912 series is inspired by the elegance woven by flowers.
Love Solu "Eau de Parfum 23 Neroli"
9,900 yen (20 mL)

A green, subtly bitter floral fresh scent.
Love Solu "Eau de Parfum 202 Fico"
9,900 yen (20 mL)

A fruity and warm fragrance that blends woody, milky, and green notes.
Love Soul "Eau de Parfum 7 Sandalo"
9,900 yen (20 mL)

A warm and mysterious fragrance based on Indian sandalwood, combined with guaiac wood and vanilla.
Love Solu "Eau de Parfum 214 Legno di Pepe"
9,900 yen (20 mL)

A powerful, spicy, and woody fragrance woven from black pepper, benzoin, and sandalwood.
Danham "Japanese Whisky"
69,850 yen 150mL
The aroma, inheriting the unique character of Japanese whisky born from the interplay of nature and masterful craftsmanship, is characterized by the aged aroma of Mizunara oak, skillfully blended with the sweetness and savory notes of malt.
Frapan "6 HOURS TO RIO"
12,100 yen 15mL

A fragrance that captures the passion of a journey to meet a loved one. It's a scent that combines mystery, elegance, and strength.
Joram Studio "Joram Studio Eau de Parfum Medullary-Ray"
20,900 yen (30 mL)

Fruits and branches glistening in the spring light, a hymn to the magnificent earth.

Gift information

*The eligible period is limited to the promotional period of each brand.
*This offer will end once all items are sold out.
*All prices listed as conditions for receiving a gift are the total amount per transaction for the relevant brand.
*Please note that different gift services within the same brand may not be usable in combination. For details, please inquire at the store.
*The contents of the gift may not be selectable.

Mitsukoshi Isetan App Coupon Benefits
During the promotion period, the first 200 customers who purchase fragrance products totaling 27,500 yen (including tax) or more in a single transaction using their MI Card and present a Mitsukoshi Isetan app coupon at the Promotion Cosmetics section on the 1st floor Isetan Shinjuku Store, Men's Building Store, Men's Building, will receive a fragrance sample set.
*You cannot choose the scent.

During the FreeShape Milano campaign, the first 50 customers who purchase a 100mL bottle of FreeShape Milano product will receive a 2.5mL sample of their choice of perfume.
During the FreeShape Milano campaign, the first 30 customers who purchase FreeShape Milano products totaling 10,000 yen (including tax) or more will receive a 2.5ml sample of the Japan-exclusive fragrance "Lingering Effect".

[Apology and Correction] *Updated October 7th (Tue)
This giveaway has been canceled due to various circumstances.
Please ask a store employee for more details.
We sincerely apologize for any inconvenience caused to our customers.

During the campaign period, the first 70 customers who purchase Godabu Ryuichih products totaling 9,500 yen (including tax) or more will receive a special Godabu Ryuichih atomizer.
During the Theobroma Parfums promotion, the first 70 customers who purchase Theobroma Parfums products totaling 9,500 yen (including tax) or more will receive a special brand-designed mini pouch.
During the event, the first 30 customers who purchase Mirko Buffini Firenze products will receive a perfume sample (2mL).
During the event period, the first 30 customers who purchase any Joram Studio product will receive a perfume sample (2mL) and a Joram Studio cotton bag.
During the LoveSol campaign, the first 100 customers who purchase LoveSol products totaling 19,800 yen (including tax) or more will receive a perfume sample (1.5mL).
During the campaign period, the first 300 customers who purchase Nose Shop products totaling 10,000 yen or more (including tax) will receive a special shopping bag.
NONFICTION
During the promotional period, the first 150 customers who purchase NONFICTION products totaling 12,000 yen (including tax) or more will receive a trial kit of The Beige & The Grey Eau de Parfum (1.8mL x 2 types) and a drawstring pouch.
During the Frapin campaign, the first 30 customers who purchase Frapin products totaling 20,000 yen (including tax) or more will receive a perfume sample (2mL).
During the event period, the first 20 customers who purchase a full bottle (50mL/100mL) of Atelier Materie products will receive a mini fragrance candle (35g) as a gift.
During the promotion period, the first 50 customers who purchase Link Original Makers products totaling 11,000 yen (including tax) or more will receive a free mini-size (55mL) bottle of BODY CREAM 912.
During the Bvlgari campaign, the first 25 customers who purchase Bvlgari's "Le Gemme (60mL)" will receive a miniature "Le Gemme (8mL)" as a gift.
During the Bulgari event, the first 30 customers who purchase Bulgari's "Le Gemme (125mL)" will receive a miniature "Le Gemme" (8mL) and a special Bulgari brand pouch.
During the promotional period, the first 20 customers who purchase Bvlgari's "Eau Parfumée Collection" totaling 30,000 yen or more (including tax) will receive a miniature (10mL) of "Eau Parfumée."
During the promotional period, the first 20 customers who purchase Bvlgari's "Medium High Collection" for 20,000 yen (including tax) or more will receive a miniature (5mL) of the Medium High Collection.
During the campaign period, the first 30 customers who purchase Creed products totaling ¥45,000 (including tax) or more will receive one Inspiration Kit (5 x 1.7mL bottles).
PENHALIGON'S
During the promotion period, the first 50 customers who purchase PENHALIGON'S products totaling ¥27,390 (including tax) or more will receive a special Penhaligon's 155th Anniversary tote bag.

PENHALIGON'S
During the promotional period, the first 30 customers who purchase PENHALIGON'S products totaling ¥47,850 (including tax) or more will receive a special Penhaligon's 155th Anniversary tote bag and a Discovery Set (6 types of 2mL each).
During the Dannam campaign, the first 50 customers who purchase one or more bottles of any Dannam perfume will receive a special Dannam brand fan.


[Read related articles] ►Elevate your style by wearing fragrance—Three fragrances depict different looks at "Salon de Parfum 2025 @ISETAN MEN'S"

[Apology and Correction] *Updated October 7th (Tue)
The following products listed in this article will not be available for sale on Wednesday, October 8th, due to delays in delivery.

FreeShape Milano Finish 100mL ¥39,600

The availability of FreeShape Milano Afterglow 100mL is currently undecided.
We will accept orders on a made-to-order basis until the product is back in stock. Please ask a store employee for details.

Additionally, the following purchase gifts will be discontinued.

Free Shape Milano Long Finish 2.5mL

We sincerely apologize for any inconvenience caused to our customers.

Event Information
"Salon de Parfum 2025 @ISETAN MEN'S"
  • Event period: October 8th (Wed) - October 21st (Tue)
  • Venue: Isetan Shinjuku Store, Men's Building 1st Floor, Promotion & Cosmetics
"Salon de Parfum 2025"
  • Event Period: October 8th (Wed) - October 13th (Mon/Holiday), 2025 [Ends at 6:00 PM on the final day]
・Special invitation day for MI Card members: Wednesday, October 8, 2025 [10:00 AM - 8:00 PM]
• Public viewing period: October 9th (Thu) - October 13th (Mon/Holiday), 2025 [Ends at 6:00 PM on the final day]
  • Venue: Isetan Shinjuku Main Building, 6th Floor Event Hall
►Click here for information on the 6th floor of the main building.


Text: ISETAN MEN'S net

＊All prices include tax.
＊The information in this article is current as of the time of publication. Product information may be revised or changed without notice.
*The availability period for some brands has been revised. October 16, 2025 (Thursday)

Inquiries: Isetan Shinjuku Store
For inquiries via email, please click here.

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