---

[KEYWORD ③: Masterpiece]

---

The 7th floor's authentic wear section has gained a new appeal by offering customized " masterpieces" created with the help of designers from both Japan and abroad. However, I believe that the unwavering foundation of these masterpieces and exceptional items is what earns us the trust of our customers.

CANADA GOOSE , with its impressive lineup of 24 models, enjoys strong support every year.
See more related articles

Brands like Barbour , BARACUTA , and Inverallan , which are featured on the 7th floor and are considered world-class, will likely continue to create classic designs, albeit with changes in country of origin, materials, and stitching. While some brands are surviving in this way, we can also see a trend towards valuing origin and traceability, as exemplified by CANADA GOOSE , which insists on Canadian production.

Left: Barbour trench coat, Right: WOOLRICH down coat
See more related articles

On the 7th floor, as part of the "Masterpiece Update" initiative, we have previously offered specially commissioned models such as BARACUTA using Fox cotton material and a fur-free version of WOOLRICH 's Arctic Parka, which have been very well received.
A masterpiece is something that, when you buy it again 10 years later, allows you to appreciate the evolution of that decade while retaining the qualities you liked 10 years ago. In 2019, we will continue to propose numerous customized options that leverage the elements of these classic pieces, in true Isetan Men's style.

For the refreshed reopening, a U-shaped counter has been added behind the "Coordination Table" on the 7th floor, where customers can see at a glance the items the store recommends right now. Here, customers can enjoy conversations with stylists while considering their outfits.
See more related articles

Also, in 2019, as part of our communication with our customers, we would like to create new presentation opportunities that will surprise them with comments like, "This is great!" and "Who made this?". I will also be sharing updates on my blog, "Tsurezure naru Monogatari" (Random Tales of Things) , so please stay tuned.

---

▶Further explore the keyword "oversized silhouette" in related articles.
・CANADA GOOSE is amazing again this year, with a total of 24 models released in 2018, including the latest models.
The Best and Brightest—A Celebration of Masterpieces
WEARABLE TECH – The moment when functionality meets a gentleman's attire.
The ultimate showdown for "down outerwear"—you can't go wrong with any of these 10 carefully selected brands!
BARACUTA | Holding a custom order event for the "G9," a timeless masterpiece design.
・Random Musings | The Reason We Created a New "U-Shaped Counter" on the 7th Floor
A collection of must-have winter companions – Find your perfect coat for 2018 from "5 styles"
[Related Brands]
Barbour / BARACUTA / Inverallan / CANADA GOOSE / WOOLRICH

---

▶Return to page 1

▶Click here for articles about 'Authenticity Wear'

▶Click here for a list of articles in the "Looking Back at 2018" series.

Photo: ISETAN MEN'S net, Tatsuya Ozawa, Natsuko Okada, TAKU FUJII
Text: ISETAN MEN'S net

*Please note that some of the products listed may no longer be available for purchase.
*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 7th Floor = Authentic Wear
03-3352-1111 (main representative)