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2018.12.29 update

A summary of 2018 with 3 key keywords! Authentic Wear Edition | Refreshed and reopened, evolving into a floor that attracts all ages.（3/4）


[KEYWORD ② Customization]

"Small differences can make a big difference," so expressing your own will is crucial.

When you hear the word "customization," you might think of things like made-to-order items or remakes, but in a floor layout like the 7th floor, where traditional and modern vintage brands are lined up side by side, we also consider coordinating items across different brands as "customization ."
This floor features many standard items, but as fashion styles become more personal each year, incorporating deadstock vintage clothing , for example, can make an outfit even more stylish. That's precisely the joy of "customizing your style."


Shibata, who announced he would be selling vintage clothing on the 7th floor Isetan Shinjuku Store, Men's Building chose Lilyfast Vintage, a selector specializing in military deadstock items, primarily from Europe, as his partner.
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Furthermore, many customers enjoy customizing their existing standard items, and this year we sold patches in good condition on the 7th floor, which was very well received. Sensing the growing demand for such collector's items, we will be selling replacement button sets for Brooks Brothers customization next spring for 8,640 yen (tentative price). Please look forward to it.


The official NASA (National Aeronautics and Space Administration) mission crew patches included some in excellent condition.
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Brooks Brothers replacement button set: ¥8,640 (estimated price)
*Scheduled to be available for sale from March 2019 onwards.


▶Further explore the keyword 'customization' in related articles
 What vintage items has buyer Shibata acquired that defy reason and appeal to instinct?
Vintage clothing at Isetan Men's?! The next proposition is not brands or items, but a unique "style".
Combining reality with reality to create new value—the appeal of remade T-shirts from Sew-Up that exude sophisticated adult style.
・Check out the 7th floor of Isetan Shinjuku Store, Men's Building has evolved to offer a good lifestyle selection of brands and products—HaverSack and Engineered Garments have also relocated and expanded their presence there.
- How to wear a navy blazer to embody cutting-edge "authenticity"
・ONE OF A KIND──That item is the only one of its kind in the world
[Related Brands]
Brooks Brothers / Lillyfast Vintage / Kanata / Ortega / cantate / Soup Up

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