Mitsukoshi Isetan's official video channel, "GUIDE by ISETAN MITSUKOSHI," has launched a new project called "Kuchiina Channel." Inaba, a buyer for the men's department, and Kucchi, a category specialist, will introduce beloved classic items to convey the appeal of the Isetan Shinjuku Men's Department. Their commentary, delivered from the professional perspectives of both a buyer and a salesperson, is a must-see. The two, with their wealth of knowledge and experience, will deliver the charm of these masterpieces in an easy-to-understand way through their lively banter.

Two people who know Isetan Shinjuku Men's Department Store inside and out make an appearance.

"Inaba," a men's tailored clothing buyer with 7 years of experience, is based on the 5th floor dress clothing section, sourcing the finest items from around the world. And "Kucchi," a category specialist with 19 years of experience working in the men's department, proposes the perfect style for each customer in-store.
These two have teamed up to launch "Kuchiina Channel," a series that combines the buyer's perspective on purchasing with the perspective of someone on the sales floor.


This episode's theme is "classic outerwear" perfect for the depths of winter. We've selected six timeless pieces that have been long-time favorites at Isetan Shinjuku Men's Store and are reliable for both formal and casual occasions. We'll delve into each piece in a conversation between the two of us, exploring everything from the brand's background and material characteristics to styling tips.

Isetan's Top 6 Classic and Reliable Outerwear Selections

1. MooRER "SIRO-KM"
A classic, elegant, and easy-to-wear jacket-style down jacket.

Kucchi : First up is the "SIRO-KM" from MooRER . It's a luxury brand from Verona, Italy, and it's a jacket made with goose down. The double-breasted design is narrow and the length is relatively short, making it easy to mix and match with other items. It also has an elegant and luxurious look.

Inaba : I also think this model is a "sophisticated down jacket that can be worn to work." The down packs are finely woven, which is good because it doesn't look too casual. The fit is slightly tight and the length is short, so it works well for both formal and casual occasions.

Kucchi : There are many colors available, so please try them out in stores, including navy, black, and beige.

Inaba : It goes well with a suit, and I also recommend wearing it casually on a regular basis.

2. WOOLRICH “ARCTIC PARKA”
It's a very long-selling item at Isetan Shinjuku Men's Store.

Kucchi : Next up is WOOLRICH "ARCTIC PARKA." This style is considered the "original" down jacket model and is a flagship product of this historic American brand. It was originally made for extremely cold climates and is characterized by its high functionality.

Inaba : The fabric is commonly known as 60/40 cloth. It's 60% cotton and 40% nylon, and it's also treated with Teflon, so it's water-repellent and reliable. It feels lighter than it looks, and it's a really durable piece of winter clothing that you can wear hard. Of course, it also blends well with business attire, so you can wear it both on and off duty.


Kucchi : For the styling, I chose green for the outer layer, so I went for a more casual look and kept the inner layers in muted colors. We also have a Gore-Tex model with less down packing available in stores, so please compare them.

3. Barbour "BEDALE"
A traditional British garment made from waxed cotton.

Kucchi : Barbour 's "BEDALE" is an iconic model that's instantly recognizable. Its appeal lies in its thornproof waxed cotton construction and details derived from horse riding.

Inaba : Lately, more and more people are wearing it over suits, and it's interesting that it can be used not only for casual occasions but also for more formal ones. The way the raglan sleeves drape at the shoulders is what makes this model unique.


Kucchi : A casual weekend style with denim and dress shoes, or simply throwing it on over a knit sweater, looks really cool. A lot of women wear it too, so it's also great for couples to enjoy together.

4. Aquascutum “UK KINGSWAY”
A classic trench coat loved across generations.

Kucchi : When it comes to trench coats, I recommend Aquascutum 's "UK KINGSWAY." Made in England, it's 100% GIZA cotton and carries on the classic design that was first released in 1930.

Inaba : It has iconic details like epaulets and gun flaps, giving it a convincing "I'm wearing a trench coat" feel. Another appeal of this coat is that it becomes softer and develops character the more you wear it.


Kucchi : It really looks great paired with a suit, and it also looks good styled in a modern way with a chunky knit sweater and wide-leg pants. It's a piece you can wear for a long time.

5. LARDINI "Chesterfield Coat"
A luxurious piece made with Loro Piana cashmere.

Kucchi : The fifth item is a single-breasted Chester coat from LARDINI . It's a model that uses a rain system made with 100% cashmere fabric from LARDINI x Loro Piana . It has a luxurious feel because it's cashmere yet repels water.

Inaba : This Chester coat has a modern finish with a higher pocket placement and gorge line to raise the center of gravity. It's easy to wear with its above-the-knee length, and depending on the sizing, it can have a relaxed fit and flow into an A-line silhouette, so it's important to try on different sizes to find the right fit for you.


Kucchi : It's great to throw on casually over a knit sweater, and it also blends nicely with a suit. Stock may change depending on the timing, so if you're interested, please visit the store.

6. TAGLIATORE "Chesterfield Coat"
The ability to compare and choose from a wide range of classic styles, along with the appeal of seasonal updates, are also attractive features.

Kucchi : Lastly, a Chester coat from TAGLIATORE . It's often compared to LARDINI , but this one is characterized by being slightly looser and having a higher waistline. It really changes the overall balance.

Inaba : TAGLIATORE is a brand that balances production capacity and cost performance, and the scale of its factory is impressive. The fact that the brand is subtly updated every season by owner Pino Lerario's creations is also appealing.


Kucchi : It goes well with suits, and it also looks great worn loosely over a jacket. You can wear it both on and off duty. This is another essential piece that you should definitely have, so I hope you'll try it on in the store.
This lineup is only available at Isetan Shinjuku Men's Building. Please come and try on any items that catch your eye in-store!
The six items we've introduced here are all "reliable classics" that are typical of Isetan Shinjuku Men's Store. The elegance of MooRER , the functionality of WOOLRICH , the tradition of Barbour , the classic style of Aquascutum , the luxurious materials of LARDINI , and the enduring appeal of TAGLIATORE —the strength of the Men's Store lies in being able to compare all of them in-store.

The two of them still have so much more to say, but on "Kuchiina Channel," they will continue to introduce noteworthy items by combining their buyer and sales perspectives. If any items catch your eye, please try them out in person at Isetan Shinjuku Men's Building.

[Watch the video]
Isetan's buyers and stylists have selected and will explain their recommended must-have outerwear! New program Kuchina Episode 1