EVENT
2026.09.23 update

'47/Forty Seven | The cap collection from "JAPAN 9," a project inspired by baseball, will be released exclusively at Isetan Shinjuku!（1/2）

09.30 Wed -10.06 Tue
Isetan Shinjuku Men's Building 1F Promotion
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'47/Forty Seven is a casual lifestyle brand that was born in Boston, USA in 1947. From Wednesday, September 30th to Tuesday, October 6th, they will be holding a pop-up event for "JAPAN 9," a project inspired by baseball as a "nine-a-side sport," which is the root of the brand, at the Isetan Shinjuku Men's Building 1F Promotion.

Regarding the sales method on Wednesday, September 30th

'47/Forty Seven JAPAN 9 CURATED BY POGGY

This project, directed by POGGY, a fashion curator active both domestically and internationally, features nine brands representing the next generation of Japanese fashion as guests. ANCELLM , beta post, KANEMASA PHIL. , KHOKI , mister it., MUKCYEN, PROLETA RE ART, ssstein , YOKE each designed one style of Forty Seven baseball cap, resulting in a total of nine designs.


The collection reflects each brand's unique approach to craftsmanship, incorporating diverse materials such as leather and distinctive fabrics, meticulous processing, advanced sewing techniques, and a reinterpretation of existing structures and details. The iconic 47 baseball cap is reborn with nine new looks.

Please come and see the lineup at the venue, where cutting-edge Japanese brands and Forty Seven's craftsmanship intersect.

* All items will be available for pre-sale at Isetan Shinjuku store. * General sales will begin in mid-October. * Some items will also be available for purchase at the Mitsukoshi Isetan online store during this period.

View Forty Seven products at the Mitsukoshi Isetan online store.

*Sales at the Mitsukoshi Isetan online store are scheduled to begin around 10:00 AM on Wednesday, September 30th.
*Sales end date and time: Tuesday, October 6th, 7:00 PM

'47/Forty Seven JAPAN 9 CURATED BY POGGY Anselm CLEAN UP ANCELLM
CLEAN UP
30,800 yen
'47/Forty Seven JAPAN 9 CURATED BY POGGY Beta Post CLEAN UP Beta Post
CLEAN UP
38,500 yen
'47/Forty Seven JAPAN 9 CURATED BY POGGY Kanemasa Phil CLEAN UP Kanemasa Phil
CLEAN UP
13,200 yen
'47/Forty Seven JAPAN 9 CURATED BY POGGY CLEAN UP KHOKI
CLEAN UP
22,000 yen
'47/Forty Seven JAPAN 9 CURATED BY POGGY Mr. It CLEAN UP Mr. It
CLEAN UP
17,600 yen
'47/Forty Seven JAPAN 9 CURATED BY POGGY Mushroom CLEAN UP Mushan
CLEAN UP
13,200 yen
'47/Forty Seven JAPAN 9 CURATED BY POGGY Proletarian Art CAPTAIN Proletarian Art
CAPTAIN
275,000 yen *This product is only available for purchase in-store.
'47/Forty Seven JAPAN 9 CURATED BY POGGY Stein CLEAN UP ssstein
CLEAN UP
14,300 yen
'47/Forty Seven JAPAN 9 CURATED BY POGGY York CLEAN UP YOAK
CLEAN UP
22,000 yen

View Forty Seven products at the Mitsukoshi Isetan online store.

*Sales at the Mitsukoshi Isetan online store are scheduled to begin around 10:00 AM on Wednesday, September 30th.
*Sales end date and time: Tuesday, October 6th, 7:00 PM

Regarding the sales method for NEXT on Wednesday, September 30th

Event Information
'47/Forty Seven JAPAN 9 CURATED BY POGGY
  • Event period: September 30th (Wed) - October 6th (Tue)
  • Venue: Isetan Shinjuku Store, Men's Building, 1st Floor, Promotion Area
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During the promotion period, the first 15 customers who purchase two or more '47 products in-store and present the Mitsukoshi Isetan app coupon screen will receive a "'47 Cap & Hat Liner Regular Black" as a gift.

Related articles
・JAPAN SENSES [Mitsukoshi Isetan Online Store]

Production STUDIO ALTA

*All prices include tax.
*The information in this article is current as of the publication date. Product information may be revised or changed without notice.

For inquiries, please contact: Isetan Shinjuku Store, Men's Building, 6th Floor, Men's Creators
For inquiries via email, please click here.
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