'47/Forty Seven is a casual lifestyle brand that was born in Boston, USA in 1947. From Wednesday, September 30th to Tuesday, October 6th, they will be holding a pop-up event for "JAPAN 9," a project inspired by baseball as a "nine-a-side sport," which is the root of the brand, at the Isetan Shinjuku Men's Building 1F Promotion.

This project, directed by POGGY, a fashion curator active both domestically and internationally, features nine brands representing the next generation of Japanese fashion as guests. ANCELLM , beta post, KANEMASA PHIL. , KHOKI , mister it., MUKCYEN, PROLETA RE ART, ssstein , YOKE each designed one style of Forty Seven baseball cap, resulting in a total of nine designs.

The collection reflects each brand's unique approach to craftsmanship, incorporating diverse materials such as leather and distinctive fabrics, meticulous processing, advanced sewing techniques, and a reinterpretation of existing structures and details. The iconic 47 baseball cap is reborn with nine new looks.

Please come and see the lineup at the venue, where cutting-edge Japanese brands and Forty Seven's craftsmanship intersect.

* All items will be available for pre-sale at Isetan Shinjuku store. * General sales will begin in mid-October. * Some items will also be available for purchase at the Mitsukoshi Isetan online store during this period.

View Forty Seven products at the Mitsukoshi Isetan online store.

ANCELLM
CLEAN UP
30,800 yen

 

Beta Post
CLEAN UP
38,500 yen

 

Kanemasa Phil
CLEAN UP
13,200 yen

 

KHOKI
CLEAN UP
22,000 yen

 

Mr. It
CLEAN UP
17,600 yen

 

Mushan
CLEAN UP
13,200 yen

 

Proletarian Art
CAPTAIN
275,000 yen *This product is only available for purchase in-store.

 

ssstein
CLEAN UP
14,300 yen

 

YOAK
CLEAN UP
22,000 yen

View Forty Seven products at the Mitsukoshi Isetan online store.