AURALEE will be holding a pop-up store showcasing its 2026 Autumn/Winter men's and women's collections at The Stage on the 1st floor of the Isetan Shinjuku Men's Building from September 23rd (Wednesday, public holiday) to September 29th (Tuesday).

For information regarding sales methods on September 23rd (Wednesday, public holiday) and 25th (Friday), please click here.

AURALEE
AW2026 MEN'S & WOMEN'S COLLECTION
POP-UP

This season, we present a collection that pursues a delicate balance of materials, colors, and silhouettes to bring a sense of lightness to winter attire.
The collection features items that use high-quality materials, such as leather down blousons made from supple calfskin, cashmere corduroy, and richly textured nep knits, yet feel incredibly light and airy.
This season's lineup features a base of soft beige and ivory, accented with vibrant colors such as blue, yellow, and red, creating a bright and cheerful look for winter.

Furthermore, on September 23rd (Wednesday, public holiday), we will be releasing pre-order items and reordered items from the 2026 Autumn/Winter collection. On September 25th (Friday), we will also be launching a capsule collection exclusively for Isetan Shinjuku, specially created for this pop-up store.

Take this opportunity to enjoy the unique world of AURALEE 's 2026 Autumn/Winter collection, depicted through warm materials, light expressions, and vibrant color contrasts.

Isetan Shinjuku Store Exclusive Capsule Collection

*Available from September 25th (Friday)
*All items are exclusive to Isetan Shinjuku store.

BABY CASHMERE KNIT P/O
Left: MEN'S 3/4/5
Right: WOMEN'S 0/1/2
85,800 yen

BABY CASHMERE KNIT POLO
Left: MEN'S 3/4/5
Right: WOMEN'S 0/1/2
81,400 yen

BABY CASHMERE KNIT PANTS
Left: MEN'S 3/4/5
Right: WOMEN'S 0/1/2
92,400 yen

Garment-dyed zip parka
Left: MEN'S 3/4/5
Right: WOMEN'S 0/1/2
47,300 yen

GARMENT-DYED SMOOTH SOFT SWEAT P/O
Left: MEN'S 3/4/5
Right: WOMEN'S 0/1/2
44,000 yen

SILK NEP FLANNEL JACKET
Left: MEN'S 3/4/5
Right: WOMEN'S 0/1/2
110,000 yen

Silk Nep Flannel Slacks
Left: MEN'S 3/4/5
Right: WOMEN'S 0/1/2
55,000 yen

[Regarding admission on September 23rd (Wednesday, public holiday) and September 25th (Friday)]
September 23rd (Wednesday, public holiday): Release of pre-order items and reordered items from the 26AW collection.
Limited capsule collection to be released on September 25th (Friday). To alleviate congestion, we will be holding a pre-entry lottery online. If you wish to apply for the lottery, please check the requests via the link below and then register.

Click here to enter the pre-registration lottery for admission on September 23rd (Wednesday, public holiday).

Click here to enter the pre-registration lottery for admission on September 25th (Friday).


Procedure Flow - Lottery application starts: Monday, September 14th at 10:00 AM - Lottery application deadline: Thursday, September 17th at 11:59 PM - Lottery results will be announced: Sunday, September 20th at 6:00 PM - Entry order will be announced: Monday, September 21st (public holiday) at 3:00 PM *Please be sure to complete the procedure by each deadline. If you miss the deadline, you will not be eligible for the lottery or entry.
*Pre-registration for LivePocket is required to apply. Please see the page below for details.

Click here to learn how to use LivePocket.

*If you have set up domain-specific email filtering, please add "noreply@livepocket.jp" to your allowed senders list.

[Important Notes Regarding Application]
・For the admission lottery on September 23rd (Wednesday, public holiday) and September 25th (Friday), priority will be given to customers who already have an MI Card (including the Basic Card) or who have completed an application for a new MI Card.

Apply for MI Card Plus or MI Card Basic here.

When applying for the lottery, customers who have an MI Card should enter the customer number (10 digits) printed on their MI Card, or the application number (11 digits) printed in the new application completion email. Please note that applications without this information or with incorrect numbers will be invalid.
Please ensure you complete the procedures by each deadline. Failure to do so will invalidate your application.
This is a lottery to determine the order of entry and does not guarantee the purchase of any products.
・If there are many applicants, you may not be selected even if you participate in the lottery. Please understand this in advance.
・All customers who applied for the advance lottery for admission will be notified of the results (whether they won or lost) via the email address they registered, starting at 6:00 PM on Sunday, September 20th.
Please refrain from making inquiries regarding the lottery results.
・Each person may only apply once per day.
Please note that if it is discovered that one person has applied for multiple slots on a single day, all applications will be invalidated.
・Winners are requested to click the "Show Ticket" button on the "My Tickets" link within "LivePocket" provided in the winning email before entering on Wednesday, September 23rd (holiday), and complete the procedure to receive their free ticket. Your win will be confirmed once the procedure is completed.


[Regarding entry after the pre-entry lottery has ended]
*After all customers who won the advance entry lottery on September 23rd (Wednesday, public holiday) and September 25th (Friday) have been admitted, a lottery will be held on the day to determine the order of entry in order to alleviate congestion and ensure safety.

On-the-day lottery registration times: • September 23rd (Wed, public holiday): 4:00 PM • September 25th (Fri): 2:00 PM

Customers who wish to participate should come to the staircase next to Aesop on the 1st floor of the men's building by the specified date and time.
* If you are late for the lottery registration time, you will not be able to participate in the lottery for any reason.

*To alleviate congestion, we will conduct a priority lottery for customers who present their MI Card (including MI Card Basic) or who complete their online membership application by the start time of the lottery and present the membership application completion email screen. Customers who do not meet these criteria can participate in the lottery held after the priority lottery has finished.

*Some items may be sold out by the time you enter the venue.
*Depending on the crowd situation in the store, we may limit the time you can spend entering or shopping. You may also have to wait, so please allow ample time for your visit.
*Entry and purchase will be limited to the winner only.
*On the day of your visit, we may ask to see a photo ID (such as a driver's license, My Number Card, passport, or special permanent resident certificate) to verify your identity.
*We regret that we cannot accept credit card use or payments from anyone other than the winning customer.
*Multiple entries will be considered invalid.
*Please note that the information provided on the day may be subject to change without prior notice.


[Important Notes Regarding Your Purchase]
Depending on the number of people in line, we may limit the number of items you can purchase.
Please note that some items are available in limited quantities, and we apologize if they are out of stock.
Due to anticipated crowds during the event period, please refrain from making inquiries about stock availability.
Depending on the crowd situation on the day, we may limit the time you can spend shopping.
We do not offer reservations, telephone orders, Mitsukoshi Isetan web payment, or cash-on-delivery shipping.
Please note that alterations for items purchased at The Stage on the 1st floor of the Men's Building will be handled at Men's Creators/AURALEE on the 6th floor of the Men's Building or International Designers/AURALEE on the 3rd floor of the Main Building from September 30th (Wednesday) onwards.
Depending on the crowd situation on the day, we may limit the time you can spend shopping.
We cannot accept returns or exchanges due to customer reasons.
When taking photos or videos around The Stage on the 1st floor of the Men's Building, please be considerate of other customers and avoid obstructing their passage.
Please see below for details on sales methods for Thursday, September 24th and Saturday, September 26th onwards.

Regarding admission on Thursday, September 24th and Saturday, September 26th and onwards: *Information will be posted on the following Instagram accounts.

Instagram | @isetanmens_creators (Official account of Men's Creators, 6th floor, Men's Building, Isetan Shinjuku Store)

Instagram | @isetanluxury (Isetan Shinjuku Store Official Account)

[Regarding sales at the online store]
*The pre-release items for the 26AW collection on September 23rd (Wednesday, public holiday) will be available for purchase starting at noon on September 23rd (Wednesday, public holiday).

View AURALEE (Men's) products at the Mitsukoshi Isetan Online Store.

View AURALEE (women's) products at the Mitsukoshi Isetan online store.

*The Isetan Shinjuku store exclusive capsule collection, launching on September 25th (Friday), will not be available for purchase through the online store.

Production STUDIO ALTA