SASAKI, a factory brand by Sasaki Celluloid Industry Co., Ltd., which has been making eyeglasses in Sabae City, Fukui Prefecture for over 100 years, will be holding a pop-up event where you can experience the world of the brand at the Isetan Shinjuku Men's Building 1F Promotion from September 30th (Wed) to October 6th (Tue).

The lineup includes "SASAKI" made with acetate, "sasaki celluloid" which takes advantage of the properties of celluloid that do not require a core, a series using bio-acetate from Italy's Mazzucchelli, "SSK COLOR" which allows you to choose the combination of front and temples from a wide variety of materials, and "CUSTOM LAB", a custom project where you can enjoy choosing materials.

In addition to showcasing the finished eyeglasses, the venue will also present the story behind the creation of each pair.
At Sasaki Celluloid Industrial Co., Ltd., experienced craftsmen handle each stage of production, from cutting and polishing to assembly, finishing, and more, connecting techniques from one stage to the next to complete each pair of glasses. Backed by years of accumulated integrated production technology, you can see eyeglasses that bring out the unique characteristics of the materials.

This event showcases the technology cultivated by Sasaki Celluloid Industry Co., Ltd., from standard products to custom orders, as well as their innovative approaches to materials and construction. Please come and visit us!

KAZUMA T2 RED MARBLE
110,000 yen *Pre-sale at Isetan Shinjuku store *General sale scheduled for January 2027

This latest model embodies Sasaki's structural philosophy, which designs functionality itself as a structure, through its front slit structure and evolved Split Core temples.

SSK ba-02 BROWN SASA
33,000 yen *Limited item available only at the pop-up event

The square shape makes a striking statement. The deep height and three-dimensional edges create a powerful impression.

SSK cell-02 BLUE
66,000 yen *Limited item available only at the pop-up event

This model features a structured Wellington design finished with the softness unique to celluloid. It's a pair of glasses where sharpness and roundness coexist.

SSK cell-08 CLEAR BROWN
60,500 yen *Limited item available only at the pop-up event

The hexagon shape combines individuality with ease of wear. Despite its polygonal shape, its soft contours create a natural look.

TAKAE TORTOISE
110,000 yen *Limited item available only at the pop-up event

This model is designed around the themes of light and negative space. The shadows created by the beveling and the patented Split Core structure create depth and presence.

TAKAE T2 BLACK
110,000 yen *Pre-sale at Isetan Shinjuku store *General sale scheduled for January 2027

This model features a completely redesigned structure that supports the lens.
The four-point support structure creates the illusion that the lens is floating in space.

CUSTOM LAB
From 110,000 yen *Pop-up event limited items

Choose your favorite material and have it cut on the spot. Enjoy the moment your glasses take shape with Sasaki's experiential custom order. A wide variety of frame materials are available to choose from.

Sasaki Color
44,000 yen

This is a custom color order service where you combine fabrics to create a one-of-a-kind item with a color that is uniquely yours.

ABOUT｜SASAKI

Sasaki is a factory brand born from an eyewear factory in Sabae City, Fukui Prefecture, which has supported eyewear manufacturing for brands around the world for over 100 years. They express the knowledge and experience in structure, materials, design, and manufacturing cultivated over many years of production under their own name. With the philosophy that "structure becomes beauty," they create beauty not from decoration or trends, but from the very structure of how eyeglasses are made.
Sasaki's distinctive feature is that it deliberately showcases structures that are usually hidden, such as patented structures, layered materials, and unique core designs, as part of its design. They offer eyewear that can only be conceived, prototyped, and manufactured because they are a factory.