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[KEYWORD ③: Classical Details]

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While "boundaries between categories and scenes are disappearing," there is also a clear "return to classical styles" as a counterpoint, just like in fashion trends. Brands like CALMANTHOLOGY , which is making headlines by exhibiting at Pitti Uomo in January, and YOAK , which focuses on "shoes to wear on special occasions," are also worth noting. These are sophisticated shoe brands that prioritize comfort above all else, pay attention to the details, and exude an atmosphere with classical details.


In 2018, we created feature articles on "business shoes for everyday use" priced at 19,000 yen (excluding tax) and 30,000 yen (excluding tax ), while also establishing a new high-end order salon to highlight the enjoyment of the in-store experience. Since its opening in September, the order salon has been extremely well received, and communication between customers and staff from the brand's headquarters has improved. The experience of "finding valuable shoes" will continue to evolve in 2019.

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▶Let's delve deeper into the keyword 'classical detail'.
[Related Articles]
・[Interview] Makoto Kaneko of CALMANTHOLOGY , who brought a quiet revolution to the high-quality shoe industry, shows further evolution in his second season.
・[Interview] YOAK Atsushi Hiromoto | The first collaboration model from a sneaker brand with "meaning and reason" in its simplicity has arrived.
The business shoe market has entered a "¥19,000" warring states period! Which shoes offer the best value for money!?
- A buyer specializing in men's shoes reveals the full picture of the astonishing evolution of "high-end" shoes.
[Related Brands]
CALMANTHOLOGY / YOAK

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▶Click here for a list of articles in the "Looking Back at 2018" series.

Photo: ISETAN MEN'S net, Tatsuya Ozawa, Natsuko Okada, SUZUKI SHIMPEI
Text: ISETAN MEN'S net

*Please note that some of the products listed may no longer be available for purchase.
*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building , B1F = Men's Shoes
03-3352-1111 (main representative)