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2018.12.28 update

A Year in Review with 3 Key Keywords! Men's Shoes Edition | A Year in which Shoes Transcending the Realms of Business, Casual, and Sports Gained Attention（3/4）

[KEYWORD ②: Voluminous sole]

Retro sneakers that were worn differently depending on the generation and era.

One fashion trend that has become firmly established is the dad sneaker , with its thick soles and overall bulky appearance. The dad sneaker boom was ignited by luxury and designer brands all joining the lineup, but if you search "what are dad sneakers" online, you'll find definitions like "a retro sneaker with a wide, bulky design, like something a father would wear on his day off."

Patrick's Cruise Line, endorsed by shoe designer Hiroshi Tsubouchi and supervisor Yoshimasa Hoshiba (*Sales have now ended.)
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Flower Mountain Sneakers (*Currently sold out.)
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Certainly, the older generation favored these shoes primarily for their comfort, saying, "The thick soles make them easy to walk in." However, times have changed, and younger generations now see them as a fresh styling accent that adds volume to their feet. As a result, chunky soles are popular with both generations.

For example, brands and items that prioritize comfort while using thick soles as a distinctive feature stand out, such as Patrick 's Cruise line, the message-driven Flower Mountain , and overseas, the Danish-born premium comfort shoe brand ECCO .

What is the true appeal of the "ECCO Exostrike," as revealed by shoe and fashion professionals such as Yasuhiro Mihara, designer of Maison Mihara Yasuhiro; Hiroshi Yamamoto, deputy editor-in-chief of HYPEBEAST; and Issei Enomoto, editor-in-chief of SHOES MASTER?
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▶Let's delve deeper into the keyword "volume sole"
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• [Interview] Hiroshi Tsubouchi x Yoshimasa Hoshiba: Patrick's "Ultimate Adult Sneakers"
Flower Mountain: The next generation sneakers highly recommended by top buyers worldwide .
[Related Brands]
Patrick / Flower Mountain / ECCO

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