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2018.12.28 update

A Year in Review with 3 Key Keywords! Men's Shoes Edition | A Year in which Shoes Transcending the Realms of Business, Casual, and Sports Gained Attention（2/4）


[KEYWORD ①: Hybrid]

Exploring what makes shoes comfortable for me.

As the boundaries between business, casual, and even outdoor and sports styles blur, the lines between on and off-duty occasions are also becoming more ambiguous. Amidst this "mix-and-hybrid" trend in styling, there's a growing desire for shoes that offer both performance-enhancing comfort .


Double H Plain Toe
 (*This product is no longer available for purchase.)
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KEEN 's "UNEEK" was featured as a must-have sandal for this summer.
Purchase for 10,260 yen here
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As styling becomes more hybrid, new items are emerging in the fashion world, such as WH/Double H , which is popular for its "dressy look that can be worn like sneakers," KEEN 's "UNEEK" model which transcends the concept of sandals as a "sandal that can be worn from summer casual to business," and mountain boot-style sneakers and sports sandals .

The "World Sandal Market," an event that is becoming a summer tradition at Isetan Shinjuku Store, Men's Building featured a diverse selection of approximately 250 sandals from 14 brands. Three members of the men's shoe department picked their recommended sandals from three categories—flip-flops, sports sandals, and leather sandals—and all of their articles were well-received.
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Shoes, which were previously tools for individual performance in sports and outdoor activities, are now becoming integrated into everyday life, creating a new "chemical reaction" or "hybrid" with fashion, and this trend is expected to accelerate even further in 2019.
Furthermore, with the blurring of seasonal boundaries, loafers— comfortable and easy to wear yet possessing a dressy feel—will become a top trend for the Spring/Summer 2019 season.

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