KUON, a brand renowned for its Japonism design and modern use of traditional Japanese materials and techniques such as BORO (ragged cloth) and sashiko (quilting), will be holding a promotion at Isetan Shinjuku Store, Men's Building 1st floor, from August 7th (Wed) to August 27th (Tue).
During the event, the Fall/Winter 2024 collection, which received high praise at New York Fashion Week, will be featured, along with collaborative items with brands that have close ties to Quon.

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►Click here for the Quon x Raku Capsule Collection lineup

In Europe and America, BORO (ragged cloth) is often treated as art and can fetch extremely high prices. KUON has attracted attention from investors, global art collectors, and artists as "wearable art," and jackets made from BORO that are over 100 years old have garnered worldwide interest, even being exhibited at places like the Salvatore Ferragamo Museum in Florence, Italy.

For this event, we have prepared special items to coincide with " ISETAN ART WEEK " held at Isetan Shinjuku. We will be introducing collaborative items with sculptor Mr. Todo, who has close ties with Kuon, as well as The Inoue Brothers, front11201, pg, and LAKH, with a different item featured each week.

3rd week: August 21st (Wednesday) - August 27th (Tuesday)

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The collaboration between Kwon and Lakh, which garnered attention at COMPLEXCON Hong Kong, one of the world's largest pop culture festivals held in March of this year, is back. From August 21st (Wed) to August 27th (Tue), a capsule collection expressing Kwon's iconic BORO (ragged cloth) through Lakh's unique perspective will be available for a limited time. Please come and enjoy this special event.

2nd week: August 14th (Wednesday) - August 20th (Tuesday)

From August 14th (Wed) to August 20th (Tue), a limited-edition lineup of items created in collaboration with The Inoue Brothers, Front 11201, and PG will be available.

Week 1: August 7th (Wednesday) - August 13th (Tuesday)

From August 7th (Wed) to August 13th (Tue), the Quon 2024 Autumn/Winter Collection and limited-edition items created in collaboration with sculptor Mr. Todo will be available. In addition, a special "sashiko shirt" prepared just for this occasion will also be on sale.