Isetan Shinjuku Store, Men's Building , is undergoing a major transformation in the spring of 2019. As the first phase of this renewal, the high-end men's shoe corner on the first basement floor and the authentic wear (formerly authentic casual) on the seventh floor Isetan Shinjuku Store, Men's Building Isetan Shinjuku Store, Men's Building reopened on Wednesday, September 19th.

The biggest highlight of the former is the establishment of a new bespoke tailoring salon with a permanent pattern-order service. Nine high-end brands, including Edward Green and Enzo Bonafe , are all gathered in one place, and bespoke tailoring is now available at all times.
Furthermore, the newly established shoe care counter features an expanded selection of care products and a resident stylist. A new service has also been added where shoes purchased in the high-end section can be polished free of charge at any time.

Furthermore, the 7th floor, formerly known as "Authentic Casual" for its collection of universal and essential sportswear and casual wear, has been renamed "Authentic Wear." In line with the essence of modern fashion, where countries, eras, genders, and styles are mashed up without borders, the floor has been boldly renovated into an extremely contemporary layout that can be enjoyed without distinction between on and off-duty, ranging from real vintage to authentic clothing.

8th place PREV ｜ NEXT 6th place