Nobutomo Shibata, buyer in charge of authentic wear on the 7th floor Isetan Shinjuku Store, Men's Building is in his 18th year with the company and his 9th year as a buyer. In his feature "Men's Clothes Are Meant to Be Talked About," which discusses essential men's clothing items based on the concept of "clothes that are an inevitable part of a man's closet and that can be enjoyed for a long time," he explains brands like Barbour and BARACUTA from a buyer's perspective, covering everything from the brand's history to trendy styling. Although the article was released two years ago, it continues to be read by many people.

In 2018, the 7th floor of Isetan Shinjuku Store, Men's Building Isetan Shinjuku Store, Men's Building which Shibata is in charge of, was renovated and reopened to coincide with the store's 15th anniversary. In September, Shibata and Yosuke Ota, the sales manager in charge of the store, launched a blog called "Tsurezure naru Monogatari" (Random Tales of Things). As Shibata says, "You can make things look modern depending on how you wear them, how you polish them, and how you choose the size," the blog describes how to "break the rules" within the rules of authenticity, mixing timeless items with a modern touch, and the true joy of fashion.

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