SMYTHSON , a British luxury leather goods brand rooted in 130 years of tradition, will be holding a promotion focused on gift items at Isetan Shinjuku Store, Men's Building 1F Promotion from June 10th (Wed) to June 23rd (Tue).


This promotion will showcase items perfect for Father's Day gifts, from new arrivals for the Fall/Winter 2026 season to classic pieces, including the brand's signature notebooks, as well as high-quality, timeless designs such as business card holders and pen cases. Furthermore, from June 17th (Wednesday) through the event, a bespoke event will be held where you can order original stationery unique to SMYTHSON . On June 19th (Friday) and 21st (Sunday), a specialist consultant will be visiting Japan to offer bespoke ordering services that are usually only available in the UK. In addition, archive pieces ordered by famous people in the past will be on display at the venue.



New colors for the Fall/Winter 2026 season have arrived in Panama leather. The Panama Cross Body Bag is designed for convenience, with a spacious interior compartment and exterior zip pocket for easy access to your essentials. The relaxed, modern grayish-green is easy to match and makes a stylish statement.


The 773 card holder features three card pockets and two slightly larger slits, making it a slim card case that can store not only cards but also receipts, tickets, and more. It's a great item for yourself or as a gift.


The Panama Zip Case, a flagship item in the Smythson Travel Collection, is timeless and practical, yet modern and playful. With its colorful zip pockets, you can easily organize your essentials—currency, receipts, tickets, and more—and enjoy effortless travel.

• SMYTHSON Bespoke Stationery
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  SMYTHSON stationery specializes in engraving, a traditional printing technique known for its sharp lines, rich colors, and embossed finishes. This blend of traditional techniques with a modern design sensibility has earned them acclaim for their exquisite craftsmanship. You can create your ideal stationery from a variety of options, including hand-finished details, lettering styles, and a wide range of color choices.
  
  
• You can order original business cards and custom letter sets by choosing from a variety of paper sizes and colors, as well as wording. Additionally, you can add SMYTHSON 's signature decorations as an option.
  
  ■Order Menu
• • Correspondence Card (a set of card and envelope)
  • Correspondence Writing Paper (set of stationery and envelopes)
  • Business card
  *Delivery: Approximately 1.5 months later (may vary depending on order details)
  
  
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  ・CORRESPONDENCE CARD (card and envelope set) from 58,300 yen ・CORRESPONDENCE WRITING PAPER (letter paper and envelope set) from 58,300 yen You can create a special letter set to express your congratulations or gratitude from our customizable lineup.
  *Orders accepted: Minimum order of 50 sets each
  
  
  Business Cards: From ¥48,400
  Choose from SMYTHSON 's distinctive fonts, paper and text colors, and layout options to create a unique and personalized business card just for you.
  *Minimum order: 50 sets
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  ■Decoration Menu
• TISSUE LINING
  EDGE BORDER
  MOTIFS
  
  
  
  • TISSUE LINING (from 23,100 yen) Each tissue lining for envelopes is hand-glued by skilled artisans and is available in a beautiful range of colors.
  These are decorations that can be added to Correspondence Stationery envelopes.
  *The displayed price is the additional price for 50 sets of the main unit.
  
  
  
  ・EDGE BORDER (from 16,500 yen) The border color of the edge is created by hand-painting the edges of each card with block colors, by shifting the stack of cards as if spreading out a deck of playing cards. This is a meticulous process that requires great care to eliminate bleeding and ensure that the lines are perfectly straight. It is a decorative element that adds elegance to the cards.
  You can choose from two types: single and double. It can be used for cards, letter paper, business cards, and even envelopes.
  *The displayed price is the additional price for 50 sets of the main unit.
  
  
  ・MOTIFS (motif) from 33,000 yen
  You can choose from a variety of motifs offered by SMYTHSON to decorate your item.
  It can be used on cards, stationery, and business cards.
  *The displayed price is the additional price for 50 sets of the main unit.

In this increasingly digital age, handwritten letters remain a special way to convey warmth and the time spent thinking about the recipient, bringing undeniable joy. We invite you to take this opportunity to experience the unique process of creating your own personalized letter sets and business cards at the venue.

View SMYTHSON products at the Mitsukoshi Isetan online store.