HOLLYWOOD RANCH MARKET, founded in Tokyo in 1972, will be holding a pop-up shop Isetan Shinjuku Store, Men's Building B1F, in the underwear, socks, and nightwear section from Wednesday, June 3rd to Tuesday, June 23rd.

This event will focus on the "Stretch Fleece" series, a staple item that has been loved by many for many years and is a representative item of Hollywood Ranch Market. Combining comfortable wear with an excellent fit, "Stretch Fleece" is a popular item that has been supported across generations.
In addition to the standard colors, we will offer a wide variety of colorful colors that are not usually available, and a new fine border design will be added to the "9.5oz Hem Rib Series," which has been popular since its release.

A timeless, simple design that has been loved for over 30 years.

The "Stretch Fleece Series," a long-selling item since its release in 1995, is characterized by its excellent elasticity, non-restrictive fit, and comfortable feel. It can be worn in any season. The timeless, simple design is easy to mix and match, and layering is also recommended. In addition, it has a moderate thickness, providing a secure fit even when worn alone. The wide variety of colors to choose from to match your styling and the "H" embroidery are also attractive features. Because it is made with a tight silhouette, we recommend ordering one size up from your usual size.

Made from a thick, stretchy rib knit fabric, it's casual yet elegant.

Stretch Rib Knit Short Sleeve T-Shirt
14,300 yen

A wide-silhouette T-shirt with a ribbed hem, made using a new "stretch fleece" fabric.
We have created a new, thicker stretch rib knit fabric that sets itself apart from existing "stretch rib knit" fabrics.
Using the same material as conventional rib knit fabrics, but with the yarn thickness reduced from 30 count to 20 count and semi-mercerized, this fabric has a substantial thickness while maintaining a smooth feel and a moderate sheen, resulting in a casual yet elegant texture.
The center seam at the back creates a relaxed silhouette, while the ribbed hem gives the garment an overall rounded shape.

Celebrating the 60th birthday in a modern style

Furthermore, to coincide with Father's Day, we will also be launching a new brand, SWEET 60, which proposes a modern style of Japan's unique 60th birthday celebration culture.

As a new way to celebrate a 60th birthday, replacing the traditional red vest and hood, we have lined up items that are easy to incorporate into everyday life. Please take this opportunity to browse our collection, which allows you to enjoy this milestone in your own way while expressing your gratitude and blessings to your loved ones.