2026.03.13 update

[Updated March 13] British brands such as JOHN LOBB , Dunhill, and Edward Green will gather for an event | British Fair 2026 [Isetan Shinjuku Store]

British brands such as John Lobb, Dunhill, and Edward Green will be featured in this event | British Fair 2026 [Isetan Shinjuku Store]

Isetan Shinjuku will be holding the "British Fair 2026" from Wednesday, March 11th to Tuesday, March 17th. During this period, the men's shoe section on the first basement floor of the Men's Building will host events such as a bespoke order event for some of Britain's leading shoe brands, sales of Isetan Shinjuku exclusive items, and pop-ups introducing new products. This article will introduce the details of the events for each brand. Isetan Shinjuku's "British Fair" brings together prestigious brands all in one place. Please take this opportunity to experience the charm of British brands in-store.

*Updated on March 13th

Click here for more details about JOHN LOBB event.

  1. Church's Promotion
  2. Loake Pop-up
  3. Dunhill Made-to-Order
  4. JOHN LOBB By Request Fair
  5. CROCKETT&JONES and EDWARD GREEN are selling limited-edition items at Isetan Shinjuku store.
  6. Experience the quality of bespoke shoes from ANTHONY CLEVERLEY
  7. JOSEPH CHEANEY offers deck shoes that are perfect for casual wear.
  8. “THE GENTLEMEN CLOTHING & ACCESSORY SPRING & SUMMER 2026” published!

Church's Promotion


Church's a prestigious name symbolizing British footwear, will be holding a promotion from March 11th (Wed) to March 24th (Tue) at the Isetan Shinjuku Men's Building 1F Promotion, featuring an impressive variety of shoes from classics to new releases. The venue will offer made-to-order sales of the "Pembrey" model, a favorite at the Men's Building, as well as a model that revives the legendary "73" last in popular specifications.

British brands such as John Lobb, Dunhill, and Edward Green will be featured in this event | British Fair 2026 [Isetan Shinjuku Store]
Event Information
Church's Promotion
  • Event period: March 11th (Wed) - March 24th (Tue)
  • Venue: Isetan Shinjuku Store, Men's Building, 1st Floor, Promotion Area

Loake Pop-up


Loake, a shoe brand from Northampton, England, will be holding a pop-up store from Wednesday, March 11th to Tuesday, March 24th at the men's shoe section on the first basement floor of the Isetan Shinjuku Men's Building, featuring a wide range of products including suede kiltie tassel shoes* that will be available exclusively at Isetan Shinjuku.

*Right 3 pairs: Quilted tassel shoes, 59,400 yen

British brands such as John Lobb, Dunhill, and Edward Green will be featured in this event | British Fair 2026 [Isetan Shinjuku Store]

Event Information
Loake Pop-up
  • Event period: March 11th (Wed) - March 24th (Tue)
  • Venue: Isetan Shinjuku Store, Men's Building, B1F, Men's Shoes

Dunhill Made-to-Order


Dunhill, the luxury shoe brand whose shoes are made in their workshop in Northamptonshire, England, will be holding a made-to-order event at no extra charge during the "British Fair 2026." During the event, a new monk strap loafer* that combines the elegance of a slip-on style will also be available.

*Bottom two pairs: Monk strap loafers ¥283,800

British brands such as John Lobb, Dunhill, and Edward Green will be featured in this event | British Fair 2026 [Isetan Shinjuku Store]
Event Information
Dunhill Made-to-Order
  • Event period: March 11th (Wed) - March 24th (Tue)
  • Venue: Isetan Shinjuku Store, Men's Building, B1F, Men's Shoes

JOHN LOBB By Request Fair


The highly anticipated JOHN LOBB By Request Fair will be held again this year from March 13th (Fri) to March 17th (Tue) at the men's shoe section on the B1 floor of the Isetan Shinjuku Men's Building. While there is usually an extra charge for ordering, during this period you can order without any extra charge.

*Updated on March 13th

Click here for more details about JOHN LOBB event.

British brands such as John Lobb, Dunhill, and Edward Green will be featured in this event | British Fair 2026 [Isetan Shinjuku Store]
Event Information
JOHN LOBB By Request Fair
  • Event period: March 13th (Fri) - March 17th (Tue)
  • Venue: Isetan Shinjuku Store, Men's Building, B1F, Men's Shoes

Order Details

  • Price: ¥240,900 and up
  • Delivery: Approximately 10 months from now

CROCKETT&JONES and EDWARD GREEN are selling limited-edition items at Isetan Shinjuku store.


EDWARD GREEN , one of Britain's leading shoemakers, and CROCKETT&JONES have collaborated to create exclusive shoes that can only be found at Isetan Shinjuku Men's Building. These shoes will be available in the men's shoe section of the building from Wednesday, March 11th. They are a truly unique and highly collectible item, so please come and see them in person at the store.

British brands such as John Lobb, Dunhill, and Edward Green will be featured in this event | British Fair 2026 [Isetan Shinjuku Store]

Left and center: EDWARD GREEN shoes, ¥297,000


These E-width shoes utilize the "125" last, which was created in 2025. They offer a relaxed look and feel, and feature a soft, oil-rich upper material (a first for the brand), an unlined construction, and a flexible rubber sole.

Right: Crockett & Jones shoes, ¥297,000


These high-quality punched cap-toe shoes are crafted from Horween cordovan leather and made in the Hand Grade line. They feature the traditional round-toe "397" last, resulting in a shoe with exceptional comfort.

Experience the quality of bespoke shoes from ANTHONY CLEVERLEY


From ANTHONY CLEVERLEY 's new collection, ready-to-wear shoes crafted in a bespoke workshop, featuring sculptural beauty, will be available from March 11th (Wednesday) at the men's shoe section on the first basement floor of the Isetan Shinjuku Men's Building. The collection, boasting high quality materials and craftsmanship, is truly impressive.

British brands such as John Lobb, Dunhill, and Edward Green will be featured in this event | British Fair 2026 [Isetan Shinjuku Store]

ANTHONY CLEVERLEY shoes, ¥594,000 each. *Scheduled for release on March 11th (Wednesday).


The dynamic curves and sharp edges create a three-dimensional beauty reminiscent of a sports car. Please come and experience the exceptional quality, which is unlike anything you'd expect from a mass-produced item, in our store.

JOSEPH CHEANEY offers deck shoes that are perfect for casual wear.


JOSEPH CHEANEY , a British shoemaker with over 130 years of history, will be launching a collection for Spring/Summer 2026 centered around deck shoes* that are perfect for casual wear. The collection is scheduled to be available from mid-March at the men's shoe section on the first basement floor of the Isetan Shinjuku Men's Building.

British brands such as John Lobb, Dunhill, and Edward Green will be featured in this event | British Fair 2026 [Isetan Shinjuku Store]

JOSEPH CHEANEY shoes, ¥78,100 each. *Scheduled to be released in mid-March.


These lightweight deck shoes for Spring/Summer 2026 feature fine suede and a tone-on-tone rubber sole, creating a chic and sophisticated look for adults. The smart design also contributes to their refined appearance. The wide opening allows them to be worn like loafers, which is another key feature.

“THE GENTLEMEN CLOTHING & ACCESSORY SPRING & SUMMER 2026” published!


This season's men's department focuses on "reality" that resonates with everyday life,
We have curated our Spring/Summer 2026 collection with "rarity" as the key word to make your outfit special.
With the increasing casualization of attire and the borderless nature of work styles and attitudes,
Surely, climate change is something that cannot be ignored.
Long, hot summers, short springs and autumns. First, we need to be able to comfortably adapt to these changes.
A "modern basic" that works well across both on and off-duty occasions.
We will present updated versions using improved materials and tailoring.
On the other hand, the yearning for quality remains constant regardless of the era.
Stories of Japanese craftsmanship, garments embodying the pride of European tailoring,
We also have a wide selection of items that have a unique value that can only be found here.
Based on two needs, "realism" and "rarity,"
We offer a wide range of options for customers who are particular about their shopping.
Please note that some content is also available on this website! We hope you enjoy it along with the digital catalog. “THE GENTLEMEN CLOTHING & ACCESSORY SPING & SUMMER 2026”

View the digital catalog here ▶▶

THE GENTLEMEN CLOTHING & ACCESSORY SING & SUMMER 2026 | Related articles here

Editing: STUDIO ALTA

*All prices include tax.
*The information in this article is current as of the publication date. Product information may be revised or changed without notice.

For inquiries, please contact Isetan Shinjuku Store, Men's Building, B1F, Men's Shoes.
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