2022.12.19 update

[Series] Isetan employees' top 4 must-buy items for the year-end and New Year holidays: "#IsetanMensFavoriteItems"


In the series " #IsetanMensFavoriteItems, " Isetan Mens staff members with keen aesthetic sensibilities introduce their personal belongings and desired items. The theme for December, when the city is vibrant, is none other than "Things you'll want to buy for the end of the year and the New Year." Enjoy the unique selections of two staff members, including items for staying warm and relaxed at home, strong allies for visiting shrines on cold days, and things you'll want to prepare to replace in the new year.


  1. Masuda: "My Top 4 for the Year-End and New Year Holidays"
    1. Silk trunks to welcome the new year in style.
    2. Keep your feet warm and cozy in winter with socks instead of slippers.
    3. Whether it's visiting a shrine for the first time of the year, going to a convenience store, or just relaxing at home, wear this outfit.
    4. An essential item for going out on cold days: highly insulating underwear.
  2. Mouth: "My top 4 for the year-end and New Year holidays"
    1. A lucky custom, Shimekazari
    2. I've been buying more of these every year around this time for the past 10 years. The scent of gin cocktails.
    3. Waking up in the morning and just drinking soup from this bowl makes me happy.
    4. My winter companion is a classic wool wrap coat.

Masuda: "My Top 4 for the Year-End and New Year Holidays"

Yuki Masuda
Isetan Shinjuku Store, Men's Building, B1F, Underwear, Socks, Nightwear / Assistant Sales Manager
After gaining experience in bag sales and as an assistant buyer for underwear, socks, and nightwear, she became an assistant sales manager overseeing store operations and training shop stylists. This time, she says, "Focusing on warm clothing and loungewear, I've selected items perfect for Christmas gifts or souvenirs for those returning home, offering warmer underwear and pajamas of higher quality than usual, or for those who want to welcome the new year with new underwear."



Silk trunks to welcome the new year in style.

Look Sea/Luxy Silk Trunks ¥10,780

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□Isetan Shinjuku Men's Building, B1F Underwear, Socks, Nightwear / Mitsukoshi Isetan Online Store

"Silk is delicate, so I don't wear them roughly, but these silk boxer shorts are perfect for when you want a fresh start and a change of pace, or for special occasions. When you wear them, the smooth feel of silk against your skin is exceptional. They also come in a wide variety of colors, and I personally love gray, but at this time of year, choosing a color that matches the lucky color of 2023 or the image of the person you're giving them to would be great. The vibrant colors of silk and the beautiful packaging make them perfect as a gift. I personally feel more focused when I wear them on special occasions, but this year too, let's welcome the new year wearing high-quality underwear as a good luck charm and have a happy year!"

►Related Articles ・[Feature] A Guide to Choosing the Right Men's Boxer Briefs & We Compared 10 Popular Brands

View the "Trunks" product list at the Mitsukoshi Isetan online store.




Keep your feet warm and cozy in winter with socks instead of slippers.

ROTOTO Pile Socks Slippers ¥2,200 □Isetan Shinjuku Men's Building B1F Underwear, Socks, Nightwear

"I'm not someone who usually wears slippers, but these 'sock slippers' are my favorite winter wear. I love the green and brown ones. Even in heated rooms, my feet get cold, but these socks are made from a blend of acrylic and wool yarn woven into a pile, providing warmth and a soft feel against the skin. They feel wonderfully fluffy when you put them on. The print on the sole also acts as an anti-slip feature, so they're less likely to slip on hardwood floors. Short (ankle-length) socks of this type are rare, and I like how easy they are to wear. The design is unisex, so it would be great for families to enjoy colorful footwear together."

►Related Articles: ・ROTOTO Merino wool socks that stay comfortable even after wearing them for a long time.

View the "Socks" product list at the Mitsukoshi Isetan Online Store.




Whether it's visiting a shrine for the first time of the year, going to a convenience store, or just relaxing at home, wear this outfit.

loomer Camel Boa Anorak ¥36,300, Camel Boa Pants ¥31,900 □Isetan Shinjuku Men's Building B1F Underwear, Socks, Nightwear
*Also available in navy.

"This set is made from carefully selected camel hair from Mongolia. It offers the comfortable warmth characteristic of natural materials, and its excellent moisture-wicking properties mean it won't get stuffy. The soft boa knit gives it a voluminous yet lightweight feel. The anorak is based on fleece jackets from 80s-90s outdoor sports, and the pants are based on fleece track pants, making them convenient for quick trips to the local shrine or the convenience store. They're perfect as loungewear or relaxation wear that you can also wear outside. Both items have drawstrings at the hems, allowing you to adjust the styling. These are unisex, so some customers purchase them to share."

►Related Articles ・[Part 1] Christmas Gifts for Men in their 20s and 30s 2022 - My Top 4 Picks Seriously Selected by Isetan Employees - "#Isetan Men's Favorite Items" Extra Edition!

View the "Men's Pajamas & Loungewear" product list at the Mitsukoshi Isetan Online Store.




An essential item for going out on cold days: highly insulating underwear.

Kishu Underwear / Men's Long-Sleeved V-Neck Shirt, Extra Thick Fabric, ¥5,500

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□Isetan Shinjuku Men's Building, B1F Underwear, Socks, Nightwear / Mitsukoshi Isetan Online Store

"When we think of keeping warm, we often imagine layering clothes on top, but wearing warm underwear allows you to move around easily and comfortably without feeling overdressed. For occasions like queuing for New Year's prayers in the cold or attending traditional New Year's sporting events, we highly recommend trying this warm underwear knitted by a knit fabric manufacturer, utilizing their expertise. The V-neck is soft to the touch and comfortable to wear, with 10-minute sleeves that don't use elastic at the cuffs. Made in Japan, from spinning to knitting, dyeing, and sewing, it's an item you won't want to be without when spending a day outdoors on a cold day."


View the "Long-Sleeved Underwear (Undergarments)" product list at the Mitsukoshi Isetan Online Store.




Mouth: "My top 4 for the year-end and New Year holidays"

Yuki Kuchimoto
Isetan Shinjuku Store, Men's Building / Category Specialist
Since joining the company, I've dedicated myself to business and dress clothing, and have even traveled abroad to events like Pitti Uomo and Naples. This spring, I took on the role of team leader, assisting customers across the men's department floor. This time, I'd like to say, "When replacing items, stick to basic classics. When adding to or increasing your collection, it's fine to go for something fresh or flashy."
Instagram: @yuki_kuchimoto / @isetanmens_attendant


A lucky custom, Shimekazari

ALL GOOD FLOWERS New Year's Shimekazari (New Year's decorations) - ¥2,750-¥11,000 each □ Isetan Shinjuku Men's Building 1F Promotion / ALL GOOD FLOWERS
*Scheduled to go on sale from December 20, 2022 (Tuesday)
*Image is for illustrative purposes only.

"Shimenawa ropes mark sacred places where gods descend, and displaying them at the entrance signifies that 'this is the house where the New Year's gods are welcomed.' Many people now pay attention to auspicious days when buying or replacing leather goods, but it's a very lucky custom that leads to good fortune and a pleasant start to the new year. When 'All Good Flowers,' a flower select shop located on the grounds of 'SHARE GREEN MINAMIAOYAMA' in Minami Aoyama, Tokyo, opened, I was so impressed by the space, and all the vases and other vessels they sold were lovely, so I even chose farewell gifts from All Good Flowers. I also resonated with their concept of a rich lifestyle, encompassing flowers, pots, gardens, and cafes, so I was delighted when they opened in the men's department . This year, there are so many designs to choose from that it's hard to decide. There are also options at affordable prices, even for those living alone who haven't had much to do with shimenawa, so let's enjoy this uniquely Japanese custom."


View the "All Good Flowers" product list at the Mitsukoshi Isetan online store.




I've been buying more of these every year around this time for the past 10 years. The scent of gin cocktails.

PENHALIGON'S Juniper Sling Eau de Toilette (30mL) ¥14,520 (100mL) ¥28,050

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□ Isetan Shinjuku Store, Men's Building 1F, Cosmetics / Mitsukoshi Isetan Online Store

"I first encountered Juniper Sling back in 2011, when it was just released. It's bursting with the fresh scent of juniper berries. At the time, my favorite drink was a gin and tonic, so I've been using it consistently for the past 10 years. Scent is an impression, and I think it reflects a person's character, so I've tried many different scents, but this is the best for me. Personally, I like it when you can only smell it when you get close. Incidentally, statistically speaking, the most attractive scent is the best-selling scent, apparently because people are tricked or mistaken based on their memories of scents they've smelled throughout their lives. It's that 'thing' that makes you turn around when you pass someone. I don't mind it, but now that I've turned 40, I'd like to try a new scent."

►Related Articles: Men's Cosmetics & Fragrances Christmas Special

• [How to] A Complete Guide to Men's Perfumes (Fragrances)! How to Choose, How to Apply, and Recommended Items



Waking up in the morning and just drinking soup from this bowl makes me happy.

yumiko iihoshi porcelain
Plates/Bowl (S) ¥1,980

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Plate 110cm 1,320 yen

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Plate 220cm 3,245 yen

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□Isetan Shinjuku Main Building 1F Isetan Seed / Mitsukoshi Isetan Online Store

"My new hobbies are flowers and tableware. Even when I'm traveling, I always stop by local flower shops and tableware shops. This 'dishes' series is a collaboration between Yumiko Iihoshi Porcelain and Kimura Glass Shop in Yushima, Tokyo, and I immediately bought it at Isetan Seed on the first floor of the main building. I resonate with Yumiko Iihoshi Porcelain's concept of 'something that lies on the boundary between handmade and mass-produced,' and I like the simple yet deep and warm feeling it has. It's great that I can use it every day without hesitation, and its simplicity is what makes it stand out."

►Related Articles ・yumiko iihoshi porcelain ~Adding affection to everyday life with your favorite tableware~

・For those looking for wedding favors: Isetan Seed recommends stylish bridal gifts.


My winter companion is a classic wool wrap coat.

lafavola/Lafavola Wrap Coat
*Personal belongings
*This coat is not available at Isetan Shinjuku Men's Store.
*La Favola is located on the 5th floor of the Isetan Shinjuku Men's Building.

"When coat season arrives, I love coats so much that I start with a light nylon coat, then move on to cotton, wool, and cashmere, and then reverse that order as spring approaches. I wear my favorite coats for a long time, and I also keep some in my closet to wear again later; I just can't part with coats."
As someone who loves classic styles, I bought this La Favola wrap coat last year. At the exhibition, designer Takeshi Taira said, "I want people to wear it at their own pace," and that really resonated with me. Since then, I've been buying one every season. "A man's back is important," and this wrap coat has a very deep umbrella yoke and inverted pleats, and the length is long, so it sways when you wear it. Also, the pockets are difficult to use when you fasten the belt, but that's part of the overall balance, and according to Mr. Taira, it's "an aesthetic of interference."

View the "Men's Jackets & Outerwear" product list at the Mitsukoshi Isetan Online Store.



►Related Articles: ・All Good Flowers and Miyoshi Rug's Christmas collaboration! Introducing a variety of wreaths and swags.

What is smart casual for men? 3 recommended men's winter outfits for different age groups.

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Find out what suits you best at ISETANME'S Meet Ism! Coordination backed by professional diagnosis and analysis.




Text: Makoto Kajii
Photograph: Tatsuya Ozawa

*All prices include tax.
*All personal items are for reference only.
*The information in this article is current as of the publication date. Product information may be revised or changed without notice.

For inquiries, please contact Isetan Shinjuku Store, Men's Building, all floors, by phone at 03-3352-1111 (main number).
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