The criteria for a "good store" and the meaning of a "new floor"
The origins of traditional music and its offspring

Hello everyone. This is Shibata, the buyer in charge of authentic wear. I hope you enjoyed my first blog post . Please feel free to go back and read my previous posts.
Click here for the previous installments.Click here for the Shibata-style wide-leg pants mix style / Manager Yosuke Ota's version
Now, we remodeled the 7th floor in September, and we've received a lot of feedback. Of course, I'm sure you've already seen it, but the wall side is divided into "Traditional," featuring three brands: Ralph Lauren, Brooks Brothers , and RRL Ralph Lauren , and across the corridor is "Modern Vintage," which constantly updates traditional styles and appeals with new charms.

In the background of the image is the traditional zone, continuing with Brooks Brothers and RRL Ralph Lauren.
The 7th floor is a traditional-based floor, and I think it has a flow from the "pure spring of high-end" by the two giants, Ralph Lauren and Brooks Brothers , to modern vintage that embodies the sense of authenticity and sustainability of our time, so I would like you to experience it with all your senses.
"Traditional" and "modern vintage" can be seen as the origin and its descendants, and I'd like you to consider them in contrast.
A perfect example of this is the large display table at the front of Brooks Brothers . When you come to the 7th floor, first take a look at the "contrast between past and present" displayed on the table and enjoy the fusion of the origins and their offspring.
▶ Click here for an article about authentic wear on the 7th floor Isetan Shinjuku Store, Men's Building
Text: Nobutomo Shibata
Photo: TAKU FUJII
inquiry
Isetan Shinjuku Store, Men's Building 7th Floor = Authentic Wear
03-3352-1111 (main representative)
For inquiries via email, please click here.

![[Feature] A perfect balance of professionalism and comfort! 5 office casual outfit ideas for autumn and winter](https://ug7rtk3vglg3.global.ssl.fastly.net/images/empty.png)