Random Musings

2019.08.27 update

[Amvai Collaboration Project] Unraveling the Fashion Perspectives of Masters Through Classic Books Vol. 5 | The Roots of Bookseller Yasunori Nakatake: "Books That Continue to Touch the Heart" Part 2

In the first part of the interview, we spoke with Yasunori Nakatake, owner of the used bookstore "magnif," about the classic Ivy League book "TAKE IVY" and the biographical photo book of John Lennon, "IMAGINE." This summer, 2009,
2019.08.17 update

[Amvai Collaboration Project] Unraveling the Fashion Perspectives of Masters Through Classic Books Vol. 5 | The Books That Continue to Touch the Heart, the Roots of Bookstore Owner Yasunori Nakatake (

Among the AMVAR members of the fashion media site "Amvai," the person who is indispensable when it comes to discussing classic books has finally made an appearance! -- Yasunori Nakatake, owner of the used bookstore "magnif" specializing in magazines locat
2019.07.25 update

[Amvai Collaboration Project] Unraveling the Fashion Thoughts of Masters Through Classic Books Vol. 4 | Eisuke Yamashita, the "Super Fanatic of the Niche World" Part 2

Amvai, a men's fashion media site that seeks out and promotes items that are "just right"—neither "safe" nor "irrelevant"—stands out for its members, the AMVARs, who are discerning and knowledgeable about everything.
2019.07.17 update

[Amvai Collaboration Project] Unraveling the Fashion Thoughts of Masters Through Classic Books Vol. 4 | Eisuke Yamashita, the "Super Fanatic of the Mania World" Part 1

Amvai, a men's fashion media site that seeks out and promotes items that are "just right"—neither "safe" nor "irrelevant"—stands out for its members, the AMVARs, who are discerning and knowledgeable about everything.
2019.05.27 update

[Amvai Collaboration Project] Unraveling the Fashion Perspectives of Masters Through Classic Books Vol. 3 | The 1983 Magazine That Became the Starting Point for Hirofumi Yamashita to "Know the Real Th

Amvai, a men's fashion media site that seeks out and promotes items that are "just right"—neither "safe" nor "irrelevant"—stands out for its members, the AMVARs, who are discerning and knowledgeable about everything. As a collaborative project between Amv
2019.05.24 update

ARAI 3 brothers

This is Shibata, a resident of the upper floors. The signs of summer are becoming more and more pronounced. Speaking of summer, it's the season when many "kneecap enthusiasts" of various styles appear all over town. Ladies and gentlemen with beautiful kne
2019.05.22 update

[Amvai Collaboration Project] Unraveling the Fashion Philosophy of Masters Through Classic Books Vol. 2 | What Flows Between Two Books That Showcase Manabu Kobayashi's Craftsmanship - Part 2

Amvai, a men's fashion media site that seeks out and promotes items that are "just right"—neither "safe" nor "irrelevant"—stands out for its members, the AMVARs, who are discerning and knowledgeable about everything. As a collaborative project between Amv
2019.05.17 update

[Amvai Collaboration Project] Unraveling the Fashion Philosophy of Masters Through Classic Books Vol. 2 | What Flows Between Two Books That Showcase Manabu Kobayashi's Craftsmanship - Part 1

Amvai, a men's fashion media site that seeks out and promotes items that are "just right"—neither "safe" nor "irrelevant"—stands out for its members, the AMVARs, who are discerning and knowledgeable about everything. As a collaborative project between Amv
2019.05.12 update

[Amvai Collaboration Project] Unraveling the Fashion Thoughts of Masters Through Classic Books Vol. 1 | Books that Kenichi Kusano Remembered After His Indian Baptism

Amvai, a men's fashion media site that seeks out and promotes items that are "just right"—neither "safe" nor "irrelevant"—stands out for its members, the AMVARs, who are discerning and knowledgeable about everything. As a collaborative project between Amv
2019.04.26 update

Once you fall asleep in spring and wake up at dawn...

Hi, I'm Shibata, formerly the buyer for authentic wear, now a resident of the upper floors of the men's department. It was great that we could enjoy the cherry blossoms for so long this year~♪ Perhaps because of that, I slept so long in the spring that I
2019.03.14 update

An "authentic evangelist" with an unparalleled love for American casual style has arrived!?

Hello everyone. This is Ota, manager of Authentic Wear. In "Come forth! The Evangelist of Authentic Wear," we introduce the passionate stylists of Authentic Wear. We end up spending an entire episode introducing a brand each time (lol), but this time I'd
2019.03.10 update

A certain brand that captivates vintage collectors

Hello everyone. This is Ota, the manager of Authentic Wear. We hope you're enjoying "Come forth! The Evangelists of Authentic Wear," a corner introducing the in-depth stylists of Authentic Wear. If you actually talk to them in-store, you'll be amazed by t
2019.03.07 update

I'm so moved! I can finally show it to you.

This is Shibata, buyer for Authentic Wear. The men's department is undergoing a series of remodeling reopenings on each floor. Have you all had a chance to see them? There's a rush of wonderful limited-edition items being introduced on each floor. Of cour
2019.02.27 update

I'm back from my business trip!! (Part 2)

This is Shibata, buyer for Authentic Wear. With spring in the air and pollen flying everywhere, how are you all doing? Following on from last time, I'll be sharing the second part of my travelogue from my cross-country business trip across America (lol).
2019.02.22 update

I'm back from my business trip!! (Part 1)

This is Shibata, buyer for Authentic Wear. Last week, I went on a cross-country business trip across America, leaving snowy Japan behind! However, my usual bad karma caught up with me... I ended up walking around snowy Brooklyn in NY, tears streaming down
2019.02.21 update

The second installment of "The Evangelist of Authenticity" features POLO RALPH LAUREN

Hello everyone. This is Ota, the Authentic Wear Manager. Following on from my last blog post, I'd like to write about POLO RALPH LAUREN , which makes up a large part of my closet. This week, for the second installment of "Come forth! The Evangelist of Aut
2019.02.14 update

An essential brand in my closet

Hello everyone. This is Ota, the Authentic Wear Manager. How did you like the last blog post, "Come forth! The Evangelist of Authentic Wear!", where I introduced some of our store's most passionate stylists? I got carried away and wrote quite a lot (lol).
2019.02.12 update

A new section will be launched introducing our most talented stylists (sales staff).

Hello everyone. Tokyo is enjoying clear winter weather, which is great for washing and drying jeans (lol), but it's also been cold and dry, so please take care of your health... ▶Click here for past articles from the blog "Random Tales of Things" Now, in
2019.02.08 update

I'm off on a business trip!

This is Shibata, buyer for Authentic Wear. Finally... finally, it's my turn for a business trip. This time I'll be flying from LA to NY! I'll report on the details of the trip as soon as I return, so please look forward to it! ▶Click here for past article
2019.02.05 update

A typical sight at the Tokyo Round

This is Shibata, buyer for Authentic Wear. The first half of the Tokyo round is over. Speaking of the Tokyo round, the exhibition by LA-based company Meg Company, held at a gallery somewhere in Tokyo, is a must-see! ▶Click here for past articles of the bl
2019.02.02 update

An American in Paris

Hello everyone, this is Shibata, buyer for Authentic Wear, making my second appearance this week (lol). I have so many things I want to talk about here, so I've written this rambling post! Now, for the first half of our autumn/winter buying trip to Tokyo,
2019.01.30 update

PARIS ≈ BUTTER (lol)?

This is Shibata, buyer for Authentic Wear. The Fall/Winter 2019 exhibitions are currently in full swing in Tokyo. I couldn't go to Europe this time, but I'm thinking of going to Paris next time. Regardless of the category, whether it's fashion or traditio
2019.01.29 update

Authentic wear is clothing that can be loved across generations.

Hello everyone who reads this blog. I'm Ota, the manager in charge of authentic wear. Buyer Shibata has already started talking about the spring/summer collection on his blog, and I'm looking forward to sharing it with you all as well. ▶Click here for pas
2019.01.26 update

I stayed home during Fashion Week.

This is Shibata, buyer for Authentic Wear. We buyers are all feeling a bit tired at this time of year, as the fashion circuit that begins with "Pitti Uomo" (the world's largest menswear trade fair; correctly called PITTI IMMAGINE UOMO), which signals the
2019.01.18 update

Happy New Year!

A year's plan is made on New Year's Day. This is Shibata, buyer at Authentic Wear. This year, I'm aiming to overcome my laziness in writing, so I'll aim for weekly updates!! (lol) I hope you'll continue to support Authentic Wear on the 7th floor of the me
2018.12.23 update

The concept words are timeless and ageless.

Hello everyone, time has passed. Winter is finally here, how are your preparations for the cold weather going? This is Shibata, the buyer in charge of authentic wear. Following on from last time, I will explain the newly renovated 7th floor. What I person
2018.12.16 update

The criteria for a "good store" and the meaning of a "new floor"

Hello everyone, from the origins of traditional style to its offspring. This is Shibata, the buyer in charge of authentic wear. Did you enjoy my first blog post? Please feel free to go back and read the previous posts. Click here for the previous installm
2018.12.09 update

Now that I've set up the environment, here's what I want to tackle next...

I love clothes so much that "pervert" is a compliment! I was introduced to Kenichi Kusano of Kenneth Field by buyer Shibata-san and had dinner with him, and he told me, "Ota-san, you're a pervert!" (laughs). I think "pervert" is a compliment in the fashio
2018.12.04 update

The reason why we created a new "U-shaped counter" on the 7th floor.

Shinjuku, where the men's department is located, is a counter culture. Hello everyone. I'm Ota, sales manager of authentic wear on the 7th floor of the men's department. If you read this together with buyer Shibata's blog, you'll get an idea of "what's ha
2018.11.11 update

You can enjoy a navy blazer in a variety of ways by using accessories.

The key to making a navy blazer work is the use of accessories! In the second installment of Ota's blog, he will be showcasing cantate , a leading "luxury basic" brand and a favorite among Isetan Men's staff, paired with a blazer. The coordination of cant
2018.11.04 update

Try wearing the navy blazer in Ota's style, without disrupting its overall aesthetic.

Thank you for your patronage of the 7th floor = Authentic Casual, where I'll try wearing navy blazers in my own style without compromising the brand's aesthetic. I'm Yosuke Ota, Sales Manager of Authentic Wear, formerly Authentic Casual. As announced on t
2018.10.27 update

Shibata-style wide-leg pants mixed style

7th Floor = Authentic Wear Blog - The second installment continues our exploration of how to style a "blazer" + "wide pants." We'll introduce a Shibata-style mix, focusing on Brooks Brothers ' "Milano" fit. Click here for the previous installment. Startin
2018.10.23 update

It begins with a "navy blazer," and ends with a "navy blazer."

Hello to all of you who always end up with Brooks Brothers . I'm Shibata, the buyer in charge of authentic wear. And so, my first blog post is finally here! In my line of work, I've experienced a wide variety of clothes and styles, but somehow, a navy bla

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ISETAN Shinjuku Men's Building 3-14-1 Shinjuku, Shinjuku-ku, Tokyo TEL: 03-3352-1111 Hours: 10:00 AM - 8:00 PM

ISETAN Shinjuku Men's Building
3-14-1 Shinjuku, Shinjuku-ku, Tokyo
TEL: 03-3352-1111
Hours: 10:00 AM - 8:00 PM