I'm Shibata, formerly a buyer for authentic apparel, and now a resident of the upper floors Isetan Shinjuku Store, Men's Building .
It was great that we could enjoy the cherry blossoms for so long this year!

Perhaps because of that, I slept for too long this spring, so much so that I even stopped blogging...and before I knew it, I'd been transferred (lol).
...And so, my job changed this year.
I'm now able to share a variety of other fun things with you, so please keep an eye out for more updates.

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Actually, we're currently working hard to prepare a feature for this blog from three "wise men" who have been incredibly helpful to us at Isetan Shinjuku Store, Men's Building 7th floor, as part of a certain project!




The fashion discussion went off on tangent after tangent (lol), but it's definitely something you won't want to miss, so please look forward to it!

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I'm introducing socks again today (lol).

Actually, I used to be in charge of socks as well, so the name Asamery holds a special place in my heart.
*The name itself is well-known as a type of underwear.

These socks are apparently made from the same material used for underwear!
"Hey, are the durability, comfort, and tightness of the rubber going to be okay?" I was half-skeptical, but...

As expected from Asamerry, it's not just that it can hold 100 people, it's a fantastic piece of work!
Thanks to the fusion of ROTOTO 's high level of technical skill, these socks were truly magnificent.
The crisp texture is the key feature, so it's probably best suited for spring and summer.

It is available at Isetan Shinjuku Store, Men's Building , B1F, in the underwear, socks, and nightwear section.
We have a wide variety of lengths and colors available.

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Photo & Text: Nobutomo Shibata

inquiry
Isetan Shinjuku Store, Men's Building 7th Floor = Men's Authentic
03-3352-1111 (main representative)
For inquiries via email, please click here.