I'm Shibata, buyer for Authentic Wear.
Last week, I went on a cross-country business trip across America, leaving snowy Japan behind!
However, my usual bad behavior came back to haunt me... I ended up walking around snowy Brooklyn in NY, which brought me to tears.
It was truly a jump from heaven to hell !

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↑These two photos above↑ The temperature difference is so great, you wouldn't think they were taken at the same time of year!
This is the time of year when I'm most likely to get sick, and packing during this period is a real headache.

The company that inspired me the most on this business trip was NIKE .
The different offerings at the LA and NY stores really highlighted the significance of "physical space."
We need to work hard too!


The LA store is located on the popular Melrose Avenue.
While various new initiatives are being implemented, the main attraction here is undoubtedly the vending machine, which is only accessible to app members!

Scan the barcode to receive a free novelty item, and the right to receive it resets every two weeks!
Apparently, you can get it multiple times.
(And every two weeks, a new pair of sneakers is dropped! (laughs) You just can't help but buy them!)

In our next blog post, we'll be featuring our new flagship store in NYC!
Stay tuned!!

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—This Week's Encounters—

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If you recognize the detail on this back, you're quite the connoisseur of authentic apparel ! (lol)
Following up on our previous linen-themed post, here's an introduction to our new products.

I absolutely love this jacket!!
The trousers that go with it are also versatile.
The Ritz & Gulf set-up, a favorite among both buyers and staff, is a staple item at MOJITO .

These new colors are rare, so we recommend trying them on as soon as possible!

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Photo & Text: Nobutomo Shibata

inquiry
Isetan Shinjuku Store, Men's Building 7th Floor = Authentic Wear
03-3352-1111 (main representative)
For inquiries via email, please click here.
For inquiries via email, please click here.