I'm so moved! I can finally show it to you.
Isetan Shinjuku Store, Men's Building is undergoing renovations and reopening floor by floor. Have you had a chance to see it?
There's a rush of wonderful limited-edition items being introduced on each floor. Of course, we're not going to be left behind!

The "Levi's® Authorized Vintage" pop-up store event, which began on Wednesday, March 6th, traces its origins back to a business trip to San Francisco in July 2018.
Wow! I actually went to Levi Strauss's headquarters!
The hall in the head office building displays items that are particularly artistic from their past archives, although this varies depending on the time of year.
It's absolutely worth seeing!
The denim market is currently experiencing a strong trend of "customization x creation," as evidenced by the display of customized, highly artistic archives like these, rather than just vintage jeans.
Furthermore, we were able to visit the valuable archive room, which is usually off-limits to the public.
This leather is the "Einstein leather" that Levi's fans will know well!
The photo shows the genuine article that our company won at auction!!
tears of gratitude!!
There were so many ideas that I didn't know where to start! (lol)
For our authentic wear line, we planned a special collaboration with three designers who are well-versed in American culture and vintage style.
↓ AUBERGE designer Kobayashi also introduced it on his blog ↓
The event has already started, so if you're interested, please come soon! ☺

Actually, I'm unusually fond of coats.
Especially the long wool coat...
There's an old saying that goes , "A beautiful coat hides a multitude of flaws" (just kidding, haha).
This is a Japanese brand that will be making its debut in the fall/winter season next year.
This motorcycle coat is made from high-quality materials.
Even military-inspired items can be transformed into something very elegant by adjusting the materials, silhouette, and proportions of their form.
Get ready for next year's court lineup!
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Photo & Text: Nobutomo Shibata
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