Hello everyone. I'm Ota , the Authentic Wear Manager.

We hope you're enjoying "Come forth! The Evangelist of Authenticity," a segment introducing stylists with a deep understanding of authentic wear.
If you actually speak with them in person at the store, you'll be amazed by their vast knowledge.

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This time, following Levi's and POLO RALPH LAUREN we'll introduce you to the evangelist of DOUBLE RL (*hereinafter referred to as DOUBLE RL).

Let's start with an explanation of the brand.
As many of you may know, POLO RALPH LAUREN has two other lines: "Purple Label," the highest-end line for dress clothing, and "DOUBLE RL," which delves into vintage clothing. These lines have a passionate following all over the world for their highly exclusive and rare collections.

And this DOUBLE RL ... it's a well-known fact that the name comes from the ranch owned by Ralph Lauren and his wife.

This work shirt also very successfully captures a vintage feel.

Based on American vintage styles (military, workwear, sportswear, etc.), the brand beautifully recreates the feel and character of products from bygone eras.
Currently, there are many vintage-style brands, mainly in Japan, forming a market for replicas, but DOUBLE RL stands out from the crowd.


Fashionistas effortlessly showcase mixedコーディネートs that combine vintage style with modern trends, but there are many points to consider, such as sizing, and to be honest, I think it's quite difficult to pull off.

In that respect, DOUBLE RL maintains a strong commitment to vintage details while skillfully incorporating "fiction."


They've applied a used finish to the finest materials that probably wouldn't have been used back then, and the denim texture has been transformed into an art piece that looks incredibly natural, even though it probably wouldn't fade this beautifully in real life. The sizing has also been perfectly tuned.

It has a vintage feel, but somehow it also has a luxurious atmosphere—as expected!
That's why it blends seamlessly with sartorial-style tailored jackets and even high-fashion brands.


Whether you're a vintage enthusiast or someone who finds it a bit daunting, please come and see it in person at our store.

My introduction got too long and I strayed from the main topic, so I didn't get to the important part: introducing the evangelist of authentic music (oops!).
Next time, we'll introduce a stylist with a very strong presence, someone you won't forget once you see them in person – a stylist with 120% intensity! Stay tuned!

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Photo & Text: Yosuke Ota

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Isetan Shinjuku Store, Men's Building 7th Floor = Authentic Wear
03-3352-1111 (main representative)
For inquiries via email, please click here.