Founded in 1998 by Hirofumi Kiyonaga, SOPH began with a focus on minimalist design and sophisticated everyday wear. The brand drew inspiration from details faithful to the original purpose of surplus clothing and materials developed for outdoor use, incorporating high functionality into casual everyday wear. Later, they incorporated materials like binchotan charcoal, reflecting a Japanese aesthetic, to express functional beauty. Their philosophy of integrating functionality into fashion to create comfortable, real-world clothing for urban dwellers significantly influenced subsequent street fashion, and their innovative perspective garnered attention. Subsequently, they developed collections focusing on creations from diverse fields, such as Sori Yanagi and Charles and Ray Eames. Even after changing their brand name from SOPH to SOPHNET in 2002, they continued to collaborate with contemporary artist Tatsuo Miyajima, British art master Julian Opie, and American artist Jack Pierson, releasing a series of garments that fused fashion and art. In 2007, SOPHNET. created the first collection for Nike Heritage ACG, imbuing the legacy of Nike ACG with SOPHNET.'s sophistication and simplicity. By systematically bringing together essences from various cultures such as music, art, and industrial design into a single fashion, the brand established its identity. Combining all the essential elements of modern men's fashion, including street, outdoor, and traditional styles, SOPHNET. continues to evolve as a leading example of a domestic brand that has contributed to the maturation of the industry.
![Top 5 Recommended Brands for Men's Fashion in Spring/Summer 2025 [Mitsukoshi Isetan Online Store]](https://ug7rtk3vglg3.global.ssl.fastly.net/images/empty.png)
3-14-1 Shinjuku, Shinjuku-ku, Tokyo TEL: 03-3352-1111
Hours: 10:00 AM - 8:00 PM
![ASICS SportStyle | New colors added to popular series! Pop-up store featuring exciting new products. [Isetan Shinjuku Store]](https://ug7rtk3vglg3.global.ssl.fastly.net/images/thumbnail/resize/214x142/images/upload/2026/09/21a6a42bd3b09193006e047f77a67274.jpg)
![A PRESSE | Pop-up store featuring a wide range of items from leather jackets and sweatshirts to beanies! [Isetan Shinjuku Store]](https://ug7rtk3vglg3.global.ssl.fastly.net/images/thumbnail/resize/214x142/images/upload/2026/09/404ccfb09df3649fd7e85cbfba7aa223.jpg)
![NICENESS is holding a POP UP event! The theme for their Fall/Winter 2026 collection is "Aesthetic Dissonance" [Isetan Shinjuku Store]](https://ug7rtk3vglg3.global.ssl.fastly.net/images/thumbnail/resize/214x142/images/upload/2026/09/febc8abd571506984d67dd5c05dd528d.jpg)
![[Updated September 28th (Monday)] PLAY COMME des GARÇONS | MARKET PLAY | Isetan Shinjuku Store](https://ug7rtk3vglg3.global.ssl.fastly.net/images/thumbnail/resize/214x142/images/upload/2026/09/00a0b96c84b31c89d629a795519bae27.jpg)
![[Updated August 31] Following last year's success, "VISVIM HARMONIOUS PROCESS," an event exploring VISVIM's manufacturing process, will be held again this year at Isetan Shinjuku Store.](https://ug7rtk3vglg3.global.ssl.fastly.net/images/thumbnail/resize/214x142/images/upload/2026/08/ae40b54be8eacb30f614b9487a949e73.jpg)
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![[Updated September 1st (Tue)] AUTRY | Stray Kids' Changbin's capsule collection will be available for pre-sale at Isetan Shinjuku!](https://ug7rtk3vglg3.global.ssl.fastly.net/images/thumbnail/resize/214x142/images/upload/2026/08/f1f5a7138e3b23a7ffa30d0077801126.jpg)
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3-14-1 Shinjuku, Shinjuku-ku, Tokyo TEL: 03-3352-1111
Hours: 10:00 AM - 8:00 PM
![ASICS SportStyle | New colors added to popular series! Pop-up store featuring exciting new products. [Isetan Shinjuku Store]](https://ug7rtk3vglg3.global.ssl.fastly.net/images/thumbnail/width/214/images/upload/2026/09/21a6a42bd3b09193006e047f77a67274.jpg)
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![[Eyewear] Isetan Shinjuku Store is hosting the first-ever pop-up store in Japan for Moldism, a factory brand from Sabae. Numerous other Japanese-made eyewear brands will also be featured.](https://ug7rtk3vglg3.global.ssl.fastly.net/images/thumbnail/width/214/images/upload/2026/09/4422603000be11812913d008b2b65c39.jpg)
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![Sanyo Coat | Pre-sale of collaborative items commemorating the 80th anniversary of the company! [Isetan Shinjuku Store]](https://ug7rtk3vglg3.global.ssl.fastly.net/images/thumbnail/width/214/images/upload/2026/09/e9556b6929f3d0eeb431bf585d664a16.jpg)
![Introducing Kirijang, a reversible jacket from Kiryu City, Gunma Prefecture, that fuses traditional crafts and art! [Isetan Shinjuku Store]](https://ug7rtk3vglg3.global.ssl.fastly.net/images/thumbnail/width/214/images/upload/2026/09/aacbe8c77409ade6600dec84b422b029.jpg)
Explore our serial articles that you'll want to read from the very first post!
The editors of Isetan Men's Net have compiled the content they find most interesting! We update information on clothing, food, and lifestyle from Isetan Shinjuku Store, Nihonbashi Mitsukoshi Main Store, and more every day!
Interviews and recommended items!
At "PITTI IMMAGINE UOMO@ISETAN MEN'S," the annual classic fashion event held at Isetan Shinjuku Men's Building, the brand will also be featured in the men's shoe section on the first basement floor. The catalog published this season, "THE GENTLEMEN CLOTHI
Fashion questions and HOW-TOs!
Men's scarves (neckerchiefs and stoles) are particularly popular items during the transitional seasons of spring and autumn. Many people want to incorporate them into their outfits, but may be wondering, "What size should I choose?" or "How can I tie it t
Access
1 min walk from Tokyo Metro Marunouchi Line Shinjuku-sanchome Sta.
3 min walk from Toei Shinjuku Line Shinjuku-sanchome Sta.
5 min walk from JR Shinjuku Sta. / 7 min walk from Odakyu Line Shinjuku Sta.
7 min walk from Keio Line Shinjuku Sta.
5 min walk from Seibu Shinjuku Line Seibu-Shinjuku Sta.
10 min walk from Toei Oedo Line Shinjuku-nishiguchi Sta.
2 min walk from Tokyo Metro Fukutoshin Line Shinjuku-sanchome Sta.
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