LA MER is a luxury skincare brand that includes the globally beloved moisturizing cream, "Crème de la Mer." LA MER 's main products incorporate the brand's core ingredient, Miracle Broth™ (*). It works on five essential elements for healthy skin—moisture, firmness, skin tone, texture, and radiance—leading to beautiful skin. The development of the brand's long-selling "Crème de la Mer," created after 12 years and approximately 6,000 experiments, began with an accident during an experiment encountered by physicist Dr. Max Huber. Dr. Huber dedicated himself to research that promotes healthy skin, ultimately perfecting the brand's essence: Miracle Broth™ (*). (*) A unique moisturizing ingredient consisting of giant sea kelp (seaweed), etc. *The brand name changed to LA MER on July 1, 2023.
3-14-1 Shinjuku, Shinjuku-ku, Tokyo TEL: 03-3352-1111
Hours: 10:00 AM - 8:00 PM
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3-14-1 Shinjuku, Shinjuku-ku, Tokyo TEL: 03-3352-1111
Hours: 10:00 AM - 8:00 PM
![ASICS SportStyle | New colors added to popular series! Pop-up store featuring exciting new products. [Isetan Shinjuku Store]](https://ug7rtk3vglg3.global.ssl.fastly.net/images/thumbnail/width/214/images/upload/2026/09/21a6a42bd3b09193006e047f77a67274.jpg)
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Explore our serial articles that you'll want to read from the very first post!
The editors of Isetan Men's Net have compiled the content they find most interesting! We update information on clothing, food, and lifestyle from Isetan Shinjuku Store, Nihonbashi Mitsukoshi Main Store, and more every day!
Interviews and recommended items!
At "PITTI IMMAGINE UOMO@ISETAN MEN'S," the annual classic fashion event held at Isetan Shinjuku Men's Building, the brand will also be featured in the men's shoe section on the first basement floor. The catalog published this season, "THE GENTLEMEN CLOTHI
Fashion questions and HOW-TOs!
Men's scarves (neckerchiefs and stoles) are particularly popular items during the transitional seasons of spring and autumn. Many people want to incorporate them into their outfits, but may be wondering, "What size should I choose?" or "How can I tie it t
Access
1 min walk from Tokyo Metro Marunouchi Line Shinjuku-sanchome Sta.
3 min walk from Toei Shinjuku Line Shinjuku-sanchome Sta.
5 min walk from JR Shinjuku Sta. / 7 min walk from Odakyu Line Shinjuku Sta.
7 min walk from Keio Line Shinjuku Sta.
5 min walk from Seibu Shinjuku Line Seibu-Shinjuku Sta.
10 min walk from Toei Oedo Line Shinjuku-nishiguchi Sta.
2 min walk from Tokyo Metro Fukutoshin Line Shinjuku-sanchome Sta.
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