ISETAN WATCHES
2026.07.01 update

Experience a new kind of watch with the theme of "Coexistence of Two Extremes," presented by Isetan Shinjuku. | Watch Collectors Week 2026

Experience a new kind of watch with the theme of "Coexistence of Two Extremes," presented by Isetan Shinjuku. | Watch Collectors Week 2026

Isetan Shinjuku will be hosting its annual watch event, "WATCH COLLECTOR'S WEEK 2026," from July 8th (Wed) to July 21st (Tue).
This year's theme is "Contrast and Coexistence." We will rediscover the diverse appeal of watches from the perspective of "contrast." We will explore the possibilities created by the craftsmanship of artisans around the world and the dedication to handcrafted work that is alive in Japanese craftsmanship. We will introduce the diverse appeal of watches by contrasting the values of these two extremes.

*Please check this article for event information for each brand.

►Click here for a list of articles about "Watch Collectors Week 2026"

  1. July 8th (Wednesday) - July 21st (Tuesday)
    1. The profound world of independent watchmakers and small maisons
    2. Hamilton Pop-Up Shop
    3. Watch Museum
  2. Starting July 8th (Wednesday)
    1. Otsuka Lowtech Takano's permanent exhibition has started.
  3. July 8th (Wednesday) - July 14th (Tuesday)
    1. Vacheron Constantin "EXPLORE" Exhibition
    2. Tudor Pop-up Store
  4. July 15th (Wednesday) - July 21st (Tuesday)
    1. Grand Seiko "The Spirit of Japanese Craftsmanship"
  5. Other notable event and service information
    1. Here's a roundup of watch cases, including limited-time items, from Isetan Shinjuku Store, Men's Building
    2. Mitsukoshi Isetan's unique watch warranty service, "ISETAN MITSUKOSHI WATCH GUARANTEE"
    3. Watch Collectors Week 2026

July 8th (Wednesday) - July 21st (Tuesday)

The profound world of independent watchmakers and small maisons


The profound world of independent watchmakers and small maisons

The annual watch festival, "Watch Collectors Week 2026," will be held again this year at Isetan Shinjuku. This article will feature "The Profound World of Independent Watchmakers and Small Maisons," which will be held on the 5th floor of the main building from July 8th (Wed) to July 21st (Tue). This event will showcase watches infused with the philosophy and skills of independent watchmakers and small workshops.

See the series of articles introducing the appeal of this event.

Event Information
The profound world of independent watchmakers and small maisons
  • Venue: Isetan Shinjuku Main Building, 5th Floor, Watches/Independent Watchmakers

Hamilton Pop-Up Shop


Hamilton POP UP SHOP

From Wednesday, July 8th to Tuesday, July 21st, a pop-up shop featuring the American spirit of HAMILTON, a watch brand born in Lancaster, USA, will appear on the 1st floor Isetan Shinjuku Store, Men's Building , as part of the promotions.

View event information

Event Information
Hamilton POP UP SHOP
  • Venue: Isetan Shinjuku Store, Men's Building 1st Floor Promotion

Watch Museum

On the 5th floor of the main building, the watch floor will present an exhibition of watch photographs themed "Contrast and Coexistence." The exhibition explores the "front" that we see every day and the "back" that we usually don't notice. Within a single existence like a watch, there is the visible and the invisible, the finished and the structure. These are not opposing forces, but rather coexist, supporting each other. Please enjoy the exhibition of photographs that capture the diverse expressions of watches.

Event Information
Watch Museum
  • Exhibition location: Isetan Shinjuku Main Building, 5th Floor, Watches

Starting July 8th (Wednesday)

Otsuka Lowtech Takano's permanent exhibition has started.

*Please note that the Isetan Shinjuku store will only be displaying the product and will not be selling it.


Otsuka Lowtech Takano's permanent exhibition has started.

Japanese-made watches are gaining increasing prominence in the watchmaking world year after year. More and more independent watchmakers from Japan are releasing their works, and their unique aesthetics and meticulous craftsmanship are being enthusiastically embraced by fans around the world.
Leading the charge is Hajime Asaoka, who manufactured Japan's first tourbillon. In addition to his own brand, he has also revived the now-defunct brand Takano, generating considerable buzz. Furthermore, Jiro Katayama of Otsuka Lowtec is also a figure to watch, having received prestigious awards.

See the featured article highlighting the appeal of this event.

Event Information
Otsuka Lowtech Takano's permanent exhibition has started.
  • Venue: Isetan Shinjuku Main Building, 5th Floor, Watch Section
*Please note that the Isetan Shinjuku store will only be displaying the product and will not be selling it.

July 8th (Wednesday) - July 14th (Tuesday)

Vacheron Constantin "EXPLORE" Exhibition


Vacheron Constantin "EXPLORE" Exhibition

Vacheron Constantin will be holding the "EXPLORE" exhibition at The Stage on the 1st floor of the main building of Isetan Shinjuku Store for a limited time from Tuesday, July 8th to Wednesday, July 14th.
This exhibition showcases a selection of timepieces from Vacheron Constantin's historic collection, illustrating creativity inspired by geographical and cultural explorations, accompanied by animations by Chan Jiang. It invites viewers on a journey through a tradition that leads to new heights of iconic design, exceptional craftsmanship, and technological innovation.

View event information

Event Information
Vacheron Constantin "EXPLORE" Exhibition
  • Venue: Isetan Shinjuku Main Building 1st Floor, The Stage

Tudor Pop-up Store


Tudor Pop-up Store

Swiss watch brand TUDOR will be holding a pop-up store, "Isetan Shinjuku Basho," at The Stage on the 1st floor of the Isetan Shinjuku Store, Men's Building from Wednesday, July 8th to Tuesday, July 14th, to commemorate its partnership with the Japan Sumo Association.
With its 1500-year history and tradition, the spirit of sumo wrestling, characterized by relentless training, resonates deeply with Tudor's passion for watchmaking and its philosophy of challenge, "Born To Dare."
Please enjoy this special space where the unwavering beliefs of both parties—respecting tradition while constantly pursuing innovation—come together.

View event information

Event Information
Tudor Pop-up Store
  • Venue: Isetan Shinjuku Store, Men's Building 1st Floor, The Stage

July 15th (Wednesday) - July 21st (Tuesday)

Grand Seiko "The Spirit of Japanese Craftsmanship"


Grand Seiko "The Spirit of Japanese Craftsmanship"
GRAND SEIKO, a leading luxury watch brand representing Japan, will be holding "The Spirit of Japanese Craftsmanship" at The Stage on the 1st floor of the Isetan Shinjuku Main Building from Wednesday, July 15th to Tuesday, July 21st.
This event will feature the unveiling of the Isetan Shinjuku store-exclusive model, which attracts considerable attention every year, as well as a focus on the "Evolution 9 Collection," which fuses the essence of Grand Seiko with Japanese aesthetics at a high level.
The area expresses the harmony of two contrasting beauty embodied in Japanese craftsmanship. Please come and experience this space where skill and spirit, light and shadow, nature and emotion intersect.

View event information

Event Information
Grand Seiko "The Spirit of Japanese Craftsmanship"
  • Venue: Isetan Shinjuku Main Building 1st Floor, The Stage

Other notable event and service information

Here's a roundup of watch cases, including limited-time items, from Isetan Shinjuku Store, Men's Building

Here's a roundup of watch cases from the men's department, including limited-time items.

This time, in conjunction with Watch Collectors Week 2026, we will be showcasing the watch cases on each floor of Isetan Shinjuku Store, Men's Building . We have prepared a lineup that includes items not usually available, ranging from classic leather cases to those incorporating iconic designs from brands.

View the products available

Brand List
MONTBLANC , CAMILLE FOURNET , RIMOWA and others

Mitsukoshi Isetan's unique watch warranty service, "ISETAN MITSUKOSHI WATCH GUARANTEE"


Isetan Mitsukoshi's unique watch warranty service, "ISETAN MITSUKOSHI WATCH GUARANTEE," is a service designed to help you enjoy your cherished watch purchased at Isetan Shinjuku store for many years to come.
By subscribing to this service, watches purchased at Mitsukoshi Isetan are covered for up to 100,000 yen in repair costs for damage within 5 years, with no deductible. In addition, routine maintenance costs such as overhauls and battery replacements are reduced by 20%*.
The warranty service can only be purchased at the time of purchase. The fee is 5% of the watch price (excluding tax). For items exceeding 2 million yen (excluding tax), the fee is a flat 100,000 yen (including tax). For items exceeding 2 million yen (excluding tax), the fee is a flat 100,000 yen (including tax). For items 200,000 yen (excluding tax) or less, the fee is a flat 10,000 yen (including tax).
This is the result.
Please check " this page " for details about the service, important notes, warranty terms, etc.

*For information on cases not covered by the warranty, such as damage caused by disasters, total loss that cannot be repaired, and malfunctions that are covered under the manufacturer's warranty, please check the link below.
►Learn more here

Watch Collectors Week 2026

Event Information
Watch Collectors Week 2026
  • Event period: July 8th (Wed) - July 21st (Tue)
  • Venue: Isetan Shinjuku Store, all floors

►Click here for a list of articles about "Watch Collectors Week 2026"

Production by STUDIO ALTA

＊All prices include tax.
＊The information in this article is current as of the time of publication. Product information may be revised or changed without notice.

For inquiries, please contact Isetan Shinjuku Store, all floors.
For inquiries via email, please click here.

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