In March 2024, the watch section on the 5th floor of the main building was refreshed to provide a highly satisfying shopping experience, focusing on excellent watchmaking and superior design. The luxury watch zone was expanded to satisfy everyone from customers considering their first mechanical watch to watch enthusiasts, and it was reborn as a comfortable shopping space with the same selection as our main store.
Seiko, founded in 1881, is hosting "Seiko 145th Anniversary ~History, Challenge, and Towards the Future~," a space that expresses the trajectory of its evolution through continuous challenges and the aspirations for the future. From August 12th (Wed) to A
From July 8th (Wed) to July 21st (Tue), the "Deep World of Independent Watchmakers and Small Maisons" exhibition will be held on the 5th floor of the main building of Isetan Shinjuku. In this series, we explored the values and ways of enjoying watches fro
From July 8th (Wed) to July 21st (Tue), the "Deep World of Independent Watchmakers and Small Maisons" exhibition will be held on the 5th floor of the main building of Isetan Shinjuku. Last time, we explored why watches where the face of the maker is visib
Vacheron Constantin will be holding the "EXPLORE" exhibition at The Stage on the 1st floor of the Isetan Shinjuku Main Building from Tuesday, July 8th to Wednesday, July 14th. This exhibition will showcase a selection of timepieces from Vacheron Constanti
GRAND SEIKO, Japan's leading luxury watch brand, will be holding "The Spirit of Japanese Craftsmanship" at The Stage on the 1st floor of the Isetan Shinjuku Main Building from July 15th (Wed) to July 21st (Tue). This event will feature the unveiling of Is
Isetan Shinjuku will be hosting its annual watch festival, "WATCH COLLECTOR'S WEEK 2026," from July 8th (Wed) to July 21st (Tue). This year's theme is "Contrast And Coexist – The Coexistence of Two Extremes." Rediscover the diverse appeal of watches from
The annual watch festival, "Watch Collectors Week 2026," will be held again this year at Isetan Shinjuku. This article will feature "The Profound World of Independent Watchmakers and Small Maisons," which will be held on the 5th floor of the main building
Japanese-made watches are gaining increasing prominence in the watchmaking world year after year. Independent watchmakers from Japan are increasingly releasing their works, and their unique aesthetics and meticulous craftsmanship are being enthusiasticall
PANERAI, a luxury watch brand that fuses Swiss excellence with Italian design, will hold a historical exhibition at The Stage on the 1st floor of the Isetan Shinjuku Main Building from May 6th (Wednesday, substitute holiday) to May 12th (Tuesday). Founded
Swiss luxury watch brand TAG Heuer will host a pop-up store at Isetan Shinjuku Main Building 1F The Stage from March 25th (Wed) to March 31st (Tue), 2025, coinciding with the peak of motorsport excitement during the Formula 1 Japanese Grand Prix. The pop-
From February 11th (Wednesday, public holiday) to February 17th (Tuesday), at The Stage on the 1st floor of the Isetan Shinjuku Main Building, OMEGA will be showcasing watches commemorating the Games, including the OMEGA Speedmaster 38 Milano Cortina 2026
From Wednesday, December 10th to Tuesday, December 16th, a pop-up event tracing the history of CASIO WATCH will be held at The Stage on the 1st floor of the main building of Isetan Shinjuku. The event will showcase the brand's unique "development philosop
When choosing a watch by color, it's important to consider its intended use and how it complements your fashion style. This special feature focuses on the "colors" of men's watches, offering a wide variety of options. From basic colors recommended for bus
Swiss luxury watch brand HUBLOT will be holding a limited-time pop-up boutique, "The Art of Fusion - A Fusion of Different Materials and Ideas," at The Stage on the 1st floor of the Isetan Shinjuku Main Building from Wednesday, November 12th to Tuesday, N
A new, refined design joins Omega's iconic Speedmaster collection, which has marked the history of space exploration across time. * *Available now at Isetan Shinjuku Main Building 5th Floor, Watches/Omega. In addition to high-precision movements and super
Founded in 1775 by Abraham-Louis Breguet, Breguet is a maison that has blended tradition and modernity for 250 years through its innovation and expertise in high-end watchmaking. This year, marking its 250th anniversary, Breguet will be highlighting its r
Isetan Shinjuku will be hosting its annual watch festival, "WATCH COLLECTOR'S WEEK," from July 2nd (Wed) to July 22nd (Tue). This year's theme is "Synchronization of Astronomy and Clocks," and we will be showcasing Isetan-exclusive models and new releases
German clock maker Erwin Sattler will be presenting the "Opus Secunda M 130" at the Isetan Shinjuku Main Building 5th Floor Watch Department from July 2nd (Wed) to July 8th (Tue). The pendulum quietly ticks away the time. Behind it breathes the history of
From Wednesday, June 25th to Tuesday, July 15th, Isetan Shinjuku Main Building, 5th Floor, Watch Department will be hosting a fair featuring the latest models from Casio Computer's leading premium brands, G-SHOCK/G-Shock's "MR-G" and OSEANUS. Please visit
Paying homage to the "origin of precision," which has been at the core of the maison's beliefs since its founding in 1833, Jaeger-LeCoultre will be holding the "1931 POLO CLUB," featuring masterpieces from the "Reverso" series, from July 2nd (Wed) to July
GRAND SEIKO, Japan's leading luxury watch brand, will be holding "TOKYO TIME Grand Seiko" at The Stage on the 1st floor of the Isetan Shinjuku Main Building from Wednesday, July 9th to Tuesday, July 15th. This event will feature the unveiling of the Iseta
The largest watch festival, "WATCH COLLECTOR'S WEEK," will be held again this year at Isetan Shinjuku. This year's theme is "Synchronization of Astronomy and Watches." It will focus on the deep connection between human activities that once pursued the mov
BUYER'S CHOICE: Watches that catch the eye of assistant buyers in the watch department. In recent years, the criteria for evaluating luxury watches, which were once solely focused on luxury sports watches, have rapidly diversified, and choosing a watch fr
JAEGER-LECOULTRE pays homage to the "origin of precision," a core tenet of the maison's beliefs since its founding in 1833. This story began many generations before the maison's inception and is deeply intertwined with the history of the Vallée de Joux an
GRAND SEIKO, Japan's leading luxury watch brand, will be holding a pop-up event, "TOKYO TIME Grand Seiko," at The Stage on the 1st floor of the Isetan Shinjuku Main Building from July 3rd (Wednesday) to July 9th (Tuesday). In addition to unveiling the Ise
Isetan Shinjuku will be holding its annual watch festival, "WATCH COLLECTOR'S WEEK," from July 3rd (Wed) to July 16th (Tue). This will be the first time the event is held since the watch floor reopened on March 27th, 2024, and the theme is "TIME FOR EVERY
TAG Heuer's masterpieces are now available in attractive new colors. The unique dial colors inspire a sense of adventure. Not only in sports, but also in business, there are times when you need to face challenges with a sense of adventure and without fear
Zenith's "Chronomaster," equipped with a renowned movement. A timepiece with a story to tell, as your business partner. Choosing a sporty chronograph watch is a great way to add a touch of flair to your business style. If you want to project an air of aut
Longines presents a 70th-anniversary model of its iconic "Conquest" series. For days when you need to demonstrate leadership, choose an elegant dress watch. Just like a suit, a dignified dress watch is a must-have item in the business world. Among them, a
Omega's Speedmaster empowers you to take on challenges. This masterpiece, which supported humanity's first great achievements, will be a powerful ally in business. In today's rapidly changing society and values, taking on challenges is of great importance
A new release from Grand Seiko, the pinnacle of Japanese craftsmanship. A spring-like mechanical watch that will brighten up your wrist when you're wearing a suit. The pleasant sunshine of spring always lifts our spirits. So we want to wear all sorts of g
In the world of luxury mechanical watches, in addition to the big maisons with large-scale production systems and global sales networks, there are also brands known as "independent watchmakers" or "small maisons" that bear the name of the watchmaker thems
Founded in 1845 in Glashütte, a town in the eastern German state of Saxony, GLASHÜTTE ORIGINAL is a luxury watch brand that has continued to produce watches without interruption, even through numerous hardships, inheriting tradition while continuing to ev
When it comes to watchmaking, many people think of Switzerland, as evidenced by the "SWISS MADE" labels of many renowned brands. However, Glashütte in Germany is also considered a mecca for watchmaking, alongside Switzerland. To maintain the high level of
In recent years, various brands have developed watches using ceramics, which have characteristics such as high hardness, corrosion resistance, and hypoallergenicity. Rado, founded in Lengnau, Switzerland in 1917, is known for its innovative designs and hi
This project, which focuses on what I consider a "good watch"—the theme of this year's "Watch Collectors Week"—will conclude with the seventh and final installment, introducing watches from brands I "quietly recommend."
This year's "Watch Collectors Week" theme is "A Good Watch" for me. Here, we're focusing on noteworthy brands in line with that theme. The sixth brand we'll introduce is <LONGINES>. ► "202
This year's "Watch Collectors Week" theme is "A Good Watch" for me. Here, we'll focus on noteworthy brands in line with this theme. For our fifth installment, we'll introduce CITIZEN. ► "202
The "2020 Watch Collectors Week" will begin on Wednesday, November 4th at the Watch Department on the 5th floor of the main building of Isetan Shinjuku. During the event, on Saturday, November 14th and Sunday, November 15th, Hublot will be showcasing a sp
This is the fourth installment of a series focusing on what I consider a "good watch," which is the theme of this year's "Watch Collectors Week." This time, we're featuring A. LANGE & SÖHNE. ► "2020 WATCH CO
This year's "Watch Collectors Week" theme is "A Good Watch" for me. Here, I will focus on noteworthy brands in line with this theme. For the third time, I will be featuring the brand PA, which can be considered a pioneer of the "oversized and thick" watch
This year's "Watch Collectors Week" theme is "A Good Watch" for me. Here, we'll focus on notable brands in line with this theme. For the second installment, we'll introduce Jaeger-LeCoultre.
At the "2020 Watch Collectors Week" starting November 4th (Wed) at Isetan Shinjuku, a special event, the FRANCK MULLER Special Fair, will be held for three days from November 7th (Sat) to November 9th (Mon).
This year's "Watch Collectors Week" theme is "A Good Watch" for me. Here, we'll focus on noteworthy brands in line with this theme. For the first installment, we'll introduce <BREGUET>. ► "2020 WATCH
"Watch Collectors Week," an event dedicated to sharing and passing on watch culture to watch enthusiasts, is a regular summer event. This year, due to the impact of the COVID-19 pandemic, it will be held from November 4th (Wed) to November 17th (Tue). Loo
The watch shop at the newly renovated Isetan Shinjuku store. At its entrance, a dignified Erwin Sattler "Maxima Lunaris" quietly ticks away, serving as a symbol of the new watch shop. Erwin Sattler
The origins date back to the 17th century. The Huguenots, who formed the core of French industry at the time, were forced to flee their country and take refuge in the Swiss mountains, which is said to be the beginning of the Swiss watch industry. The Hugu
The 5th floor of the main building, dedicated to watches, which just reopened in June 2019 after a refresh, houses a large collection of excellent pieces that truly possess the qualities to be featured in a "future archive." Here you will find timeless pi
Amidst the mass production of watches, there are small maisons that continue to produce a very limited number of watches, fewer than 200 per year. The watch section on the 5th floor of the main building, which just reopened on Wednesday, June 19th, featur
Many people associate luxury watches with Switzerland, but German watchmaking is also steadily gaining strength through its robust and reliable craftsmanship. Two places in southeastern Germany, in the state of Saxony, are closely linked to the history of
With a new CEO at the helm, Panerai is pushing forward with a restructuring of its collections. Leading the way is the "Submersible." Breaking away from variations of the "Luminor" series, the reborn "Submersible" has become an independent collection.
The keyword "handmade" is frequently used when discussing watchmaking. In today's world, where modern machine tools have advanced, most watch parts are automatically produced using CNC lathes and the like, and the parts that are actually handled by human
Among the many collaborations that Hublot has undertaken under its banner of "Art of Fusion" (the fusion of different materials and ideas), the "Classic Fusion Berluti" series is considered one of the most difficult models to obtain. June 19th (Wednesday)
Up until now, we have been showcasing our carefully selected men's watches on the 8th floor of the men's building. From February of this year, we have moved to the 4th floor of the main building, to the Jewelry & Watches section, creating an environment w
A three-hand watch is highly versatile, suitable for both business and casual occasions, and can be worn with any outfit or setting. Because of its simplicity, even adding just one function to the dial can change its appearance, and the increased informat
As 2019 begins, many people are likely to be refreshing their belongings and accessories to mark the start of the new year. With renewed enthusiasm for work, why not refresh your everyday wristwatch if you're a highly motivated businessman determined to w
December is finally here! With Christmas and bonuses just around the corner, many of you are probably looking for something you want for yourself or a gift for someone special. Isetan Men's Residence on the 8th floor of the Men's Building is featuring a c
When you search for "gestures women like in men," "casually checking your watch" comes up, and "rolling up your sleeves" is also a popular gesture. The watch you see at that moment clearly reveals what kind of man you are. Stylists from the Men's Watch Co
A watch imbued with the craftsman's design will accompany the wearer for most of the day, going beyond its function of "telling time" and eventually becoming an irreplaceable companion. This time, we introduce 10 watches from Isetan Shinjuku Main Building
Switzerland boasts well over 100 watch brands. Many are long-established with histories spanning over 100 years, while numerous new brands have emerged since the 1990s. Some are big brands producing hundreds of thousands of watches annually, while others
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![ASICS SportStyle | New colors added to popular series! Pop-up store featuring exciting new products. [Isetan Shinjuku Store]](https://ug7rtk3vglg3.global.ssl.fastly.net/images/thumbnail/resize/214x142/images/upload/2026/09/21a6a42bd3b09193006e047f77a67274.jpg)
![A PRESSE | Pop-up store featuring a wide range of items from leather jackets and sweatshirts to beanies! [Isetan Shinjuku Store]](https://ug7rtk3vglg3.global.ssl.fastly.net/images/thumbnail/resize/214x142/images/upload/2026/09/404ccfb09df3649fd7e85cbfba7aa223.jpg)
![NICENESS is holding a POP UP event! The theme for their Fall/Winter 2026 collection is "Aesthetic Dissonance" [Isetan Shinjuku Store]](https://ug7rtk3vglg3.global.ssl.fastly.net/images/thumbnail/resize/214x142/images/upload/2026/09/febc8abd571506984d67dd5c05dd528d.jpg)
![[Updated September 28th (Monday)] PLAY COMME des GARÇONS | MARKET PLAY | Isetan Shinjuku Store](https://ug7rtk3vglg3.global.ssl.fastly.net/images/thumbnail/resize/214x142/images/upload/2026/09/00a0b96c84b31c89d629a795519bae27.jpg)
![[Updated August 31] Following last year's success, "VISVIM HARMONIOUS PROCESS," an event exploring VISVIM's manufacturing process, will be held again this year at Isetan Shinjuku Store.](https://ug7rtk3vglg3.global.ssl.fastly.net/images/thumbnail/resize/214x142/images/upload/2026/08/ae40b54be8eacb30f614b9487a949e73.jpg)
![Autumn/Winter 2026 Trends: Men's Coats & Outerwear Special Feature [Mitsukoshi Isetan Online Store]](https://ug7rtk3vglg3.global.ssl.fastly.net/images/thumbnail/resize/214x142/images/upload/2026/09/650c42b9f5dbd308bb372d1d276d27d1.jpg)
![[Updated September 1st (Tue)] AUTRY | Stray Kids' Changbin's capsule collection will be available for pre-sale at Isetan Shinjuku!](https://ug7rtk3vglg3.global.ssl.fastly.net/images/thumbnail/resize/214x142/images/upload/2026/08/f1f5a7138e3b23a7ffa30d0077801126.jpg)
![Bestselling Men's Jackets & Blousons for Fall/Winter 2026 [Mitsukoshi Isetan Online Store]](https://ug7rtk3vglg3.global.ssl.fastly.net/images/thumbnail/resize/214x142/images/upload/2026/09/5de50f07c968985d2d791f5d0b31734b.jpg)
3-14-1 Shinjuku, Shinjuku-ku, Tokyo TEL: 03-3352-1111
Hours: 10:00 AM - 8:00 PM
![ASICS SportStyle | New colors added to popular series! Pop-up store featuring exciting new products. [Isetan Shinjuku Store]](https://ug7rtk3vglg3.global.ssl.fastly.net/images/thumbnail/width/214/images/upload/2026/09/21a6a42bd3b09193006e047f77a67274.jpg)
![NICENESS is holding a POP UP event! The theme for their Fall/Winter 2026 collection is "Aesthetic Dissonance" [Isetan Shinjuku Store]](https://ug7rtk3vglg3.global.ssl.fastly.net/images/thumbnail/width/214/images/upload/2026/09/febc8abd571506984d67dd5c05dd528d.jpg)
![[Eyewear] Isetan Shinjuku Store is hosting the first-ever pop-up store in Japan for Moldism, a factory brand from Sabae. Numerous other Japanese-made eyewear brands will also be featured.](https://ug7rtk3vglg3.global.ssl.fastly.net/images/thumbnail/width/214/images/upload/2026/09/4422603000be11812913d008b2b65c39.jpg)
![100 Years of Eyewear Making in Sabae | Sasaki Presents a Wide Range of Eyewear in One Place! [Isetan Shinjuku Store]](https://ug7rtk3vglg3.global.ssl.fastly.net/images/thumbnail/width/214/images/upload/2026/09/78217d9002cf9f909d4ac973cdac1177.jpg)
![[Updated September 28th (Monday)] PLAY COMME des GARÇONS | MARKET PLAY | Isetan Shinjuku Store](https://ug7rtk3vglg3.global.ssl.fastly.net/images/thumbnail/width/214/images/upload/2026/09/00a0b96c84b31c89d629a795519bae27.jpg)
![Sanyo Coat | Pre-sale of collaborative items commemorating the 80th anniversary of the company! [Isetan Shinjuku Store]](https://ug7rtk3vglg3.global.ssl.fastly.net/images/thumbnail/width/214/images/upload/2026/09/e9556b6929f3d0eeb431bf585d664a16.jpg)
![Introducing Kirijang, a reversible jacket from Kiryu City, Gunma Prefecture, that fuses traditional crafts and art! [Isetan Shinjuku Store]](https://ug7rtk3vglg3.global.ssl.fastly.net/images/thumbnail/width/214/images/upload/2026/09/aacbe8c77409ade6600dec84b422b029.jpg)
Explore our serial articles that you'll want to read from the very first post!
"Enjoying Fashion" is the theme of the official YouTube channel of Mitsukoshi Isetan, "GUIDE by ISETAN MITSUKOSHI," which develops adult men's fashion projects. The popular content currently available, "Adult Social Studies Field Trip," can now be enjoyed as an article.
Interviews and recommended items!
At "PITTI IMMAGINE UOMO@ISETAN MEN'S," the annual classic fashion event held at Isetan Shinjuku Men's Building, the brand will also be featured in the men's shoe section on the first basement floor. The catalog published this season, "THE GENTLEMEN CLOTHI
Fashion questions and HOW-TOs!
Men's scarves (neckerchiefs and stoles) are particularly popular items during the transitional seasons of spring and autumn. Many people want to incorporate them into their outfits, but may be wondering, "What size should I choose?" or "How can I tie it t
Access
1 min walk from Tokyo Metro Marunouchi Line Shinjuku-sanchome Sta.
3 min walk from Toei Shinjuku Line Shinjuku-sanchome Sta.
5 min walk from JR Shinjuku Sta. / 7 min walk from Odakyu Line Shinjuku Sta.
7 min walk from Keio Line Shinjuku Sta.
5 min walk from Seibu Shinjuku Line Seibu-Shinjuku Sta.
10 min walk from Toei Oedo Line Shinjuku-nishiguchi Sta.
2 min walk from Tokyo Metro Fukutoshin Line Shinjuku-sanchome Sta.
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