In March 2024, the watch section on the 5th floor of the main building was refreshed to provide a highly satisfying shopping experience, focusing on excellent watchmaking and superior design. The luxury watch zone was expanded to satisfy everyone from customers considering their first mechanical watch to watch enthusiasts, and it was reborn as a comfortable shopping space with the same selection as our main store.
Japanese-made watches are gaining increasing prominence in the watchmaking world year after year. Independent watchmakers from Japan are increasingly releasing their works, and their unique aesthetics and meticulous craftsmanship are being enthusiasticall
Seiko, founded in 1881, is hosting "Seiko 145th Anniversary ~History, Challenge, and Towards the Future~," a space that expresses the trajectory of its evolution through continuous challenges and the aspirations for the future. From August 12th (Wed) to A
From July 8th (Wed) to July 21st (Tue), the "Deep World of Independent Watchmakers and Small Maisons" exhibition will be held on the 5th floor of the main building of Isetan Shinjuku. In this series, we explored the values and ways of enjoying watches fro
From July 8th (Wed) to July 21st (Tue), the "Deep World of Independent Watchmakers and Small Maisons" exhibition will be held on the 5th floor of the main building of Isetan Shinjuku. Last time, we explored why watches where the face of the maker is visib
Vacheron Constantin will be holding the "EXPLORE" exhibition at The Stage on the 1st floor of the Isetan Shinjuku Main Building from Tuesday, July 8th to Wednesday, July 14th. This exhibition will showcase a selection of timepieces from Vacheron Constanti
GRAND SEIKO, Japan's leading luxury watch brand, will be holding "The Spirit of Japanese Craftsmanship" at The Stage on the 1st floor of the Isetan Shinjuku Main Building from July 15th (Wed) to July 21st (Tue). This event will feature the unveiling of Is
Isetan Shinjuku will be hosting its annual watch festival, "WATCH COLLECTOR'S WEEK 2026," from July 8th (Wed) to July 21st (Tue). This year's theme is "Contrast And Coexist – The Coexistence of Two Extremes." Rediscover the diverse appeal of watches from
The annual watch festival, "Watch Collectors Week 2026," will be held again this year at Isetan Shinjuku. This article will feature "The Profound World of Independent Watchmakers and Small Maisons," which will be held on the 5th floor of the main building
PANERAI, a luxury watch brand that fuses Swiss excellence with Italian design, will hold a historical exhibition at The Stage on the 1st floor of the Isetan Shinjuku Main Building from May 6th (Wednesday, substitute holiday) to May 12th (Tuesday). Founded
Swiss luxury watch brand TAG Heuer will host a pop-up store at Isetan Shinjuku Main Building 1F The Stage from March 25th (Wed) to March 31st (Tue), 2025, coinciding with the peak of motorsport excitement during the Formula 1 Japanese Grand Prix. The pop-
From February 11th (Wednesday, public holiday) to February 17th (Tuesday), at The Stage on the 1st floor of the Isetan Shinjuku Main Building, OMEGA will be showcasing watches commemorating the Games, including the OMEGA Speedmaster 38 Milano Cortina 2026
From Wednesday, December 10th to Tuesday, December 16th, a pop-up event tracing the history of CASIO WATCH will be held at The Stage on the 1st floor of the main building of Isetan Shinjuku. The event will showcase the brand's unique "development philosop
When choosing a watch by color, it's important to consider its intended use and how it complements your fashion style. This special feature focuses on the "colors" of men's watches, offering a wide variety of options. From basic colors recommended for bus
Swiss luxury watch brand HUBLOT will be holding a limited-time pop-up boutique, "The Art of Fusion - A Fusion of Different Materials and Ideas," at The Stage on the 1st floor of the Isetan Shinjuku Main Building from Wednesday, November 12th to Tuesday, N
A new, refined design joins Omega's iconic Speedmaster collection, which has marked the history of space exploration across time. * *Available now at Isetan Shinjuku Main Building 5th Floor, Watches/Omega. In addition to high-precision movements and super
Founded in 1775 by Abraham-Louis Breguet, Breguet is a maison that has blended tradition and modernity for 250 years through its innovation and expertise in high-end watchmaking. This year, marking its 250th anniversary, Breguet will be highlighting its r
Isetan Shinjuku will be hosting its annual watch festival, "WATCH COLLECTOR'S WEEK," from July 2nd (Wed) to July 22nd (Tue). This year's theme is "Synchronization of Astronomy and Clocks," and we will be showcasing Isetan-exclusive models and new releases
German clock maker Erwin Sattler will be presenting the "Opus Secunda M 130" at the Isetan Shinjuku Main Building 5th Floor Watch Department from July 2nd (Wed) to July 8th (Tue). The pendulum quietly ticks away the time. Behind it breathes the history of
From Wednesday, June 25th to Tuesday, July 15th, Isetan Shinjuku Main Building, 5th Floor, Watch Department will be hosting a fair featuring the latest models from Casio Computer's leading premium brands, G-SHOCK/G-Shock's "MR-G" and OSEANUS. Please visit
Paying homage to the "origin of precision," which has been at the core of the maison's beliefs since its founding in 1833, Jaeger-LeCoultre will be holding the "1931 POLO CLUB," featuring masterpieces from the "Reverso" series, from July 2nd (Wed) to July
GRAND SEIKO, Japan's leading luxury watch brand, will be holding "TOKYO TIME Grand Seiko" at The Stage on the 1st floor of the Isetan Shinjuku Main Building from Wednesday, July 9th to Tuesday, July 15th. This event will feature the unveiling of the Iseta
The largest watch festival, "WATCH COLLECTOR'S WEEK," will be held again this year at Isetan Shinjuku. This year's theme is "Synchronization of Astronomy and Watches." It will focus on the deep connection between human activities that once pursued the mov
BUYER'S CHOICE: Watches that catch the eye of assistant buyers in the watch department. In recent years, the criteria for evaluating luxury watches, which were once solely focused on luxury sports watches, have rapidly diversified, and choosing a watch fr
JAEGER-LECOULTRE pays homage to the "origin of precision," a core tenet of the maison's beliefs since its founding in 1833. This story began many generations before the maison's inception and is deeply intertwined with the history of the Vallée de Joux an
GRAND SEIKO, Japan's leading luxury watch brand, will be holding a pop-up event, "TOKYO TIME Grand Seiko," at The Stage on the 1st floor of the Isetan Shinjuku Main Building from July 3rd (Wednesday) to July 9th (Tuesday). In addition to unveiling the Ise
Isetan Shinjuku will be holding its annual watch festival, "WATCH COLLECTOR'S WEEK," from July 3rd (Wed) to July 16th (Tue). This will be the first time the event is held since the watch floor reopened on March 27th, 2024, and the theme is "TIME FOR EVERY
TAG Heuer's masterpieces are now available in attractive new colors. The unique dial colors inspire a sense of adventure. Not only in sports, but also in business, there are times when you need to face challenges with a sense of adventure and without fear
Zenith's "Chronomaster," equipped with a renowned movement. A timepiece with a story to tell, as your business partner. Choosing a sporty chronograph watch is a great way to add a touch of flair to your business style. If you want to project an air of aut
Longines presents a 70th-anniversary model of its iconic "Conquest" series. For days when you need to demonstrate leadership, choose an elegant dress watch. Just like a suit, a dignified dress watch is a must-have item in the business world. Among them, a
Omega's Speedmaster empowers you to take on challenges. This masterpiece, which supported humanity's first great achievements, will be a powerful ally in business. In today's rapidly changing society and values, taking on challenges is of great importance
A new release from Grand Seiko, the pinnacle of Japanese craftsmanship. A spring-like mechanical watch that will brighten up your wrist when you're wearing a suit. The pleasant sunshine of spring always lifts our spirits. So we want to wear all sorts of g
In the world of luxury mechanical watches, in addition to the big maisons with large-scale production systems and global sales networks, there are also brands known as "independent watchmakers" or "small maisons" that bear the name of the watchmaker thems
Founded in 1845 in Glashütte, a town in the eastern German state of Saxony, GLASHÜTTE ORIGINAL is a luxury watch brand that has continued to produce watches without interruption, even through numerous hardships, inheriting tradition while continuing to ev
When it comes to watchmaking, many people think of Switzerland, as evidenced by the "SWISS MADE" labels of many renowned brands. However, Glashütte in Germany is also considered a mecca for watchmaking, alongside Switzerland. To maintain the high level of
In recent years, various brands have developed watches using ceramics, which have characteristics such as high hardness, corrosion resistance, and hypoallergenicity. Rado, founded in Lengnau, Switzerland in 1917, is known for its innovative designs and hi
This project, which focuses on what I consider a "good watch"—the theme of this year's "Watch Collectors Week"—will conclude with the seventh and final installment, introducing watches from brands I "quietly recommend."
This year's "Watch Collectors Week" theme is "A Good Watch" for me. Here, we're focusing on noteworthy brands in line with that theme. The sixth brand we'll introduce is <LONGINES>. ► "202
This year's "Watch Collectors Week" theme is "A Good Watch" for me. Here, we'll focus on noteworthy brands in line with this theme. For our fifth installment, we'll introduce CITIZEN. ► "202
The "2020 Watch Collectors Week" will begin on Wednesday, November 4th at the Watch Department on the 5th floor of the main building of Isetan Shinjuku. During the event, on Saturday, November 14th and Sunday, November 15th, Hublot will be showcasing a sp
This is the fourth installment of a series focusing on what I consider a "good watch," which is the theme of this year's "Watch Collectors Week." This time, we're featuring A. LANGE & SÖHNE. ► "2020 WATCH CO
This year's "Watch Collectors Week" theme is "A Good Watch" for me. Here, I will focus on noteworthy brands in line with this theme. For the third time, I will be featuring the brand PA, which can be considered a pioneer of the "oversized and thick" watch
This year's "Watch Collectors Week" theme is "A Good Watch" for me. Here, we'll focus on notable brands in line with this theme. For the second installment, we'll introduce Jaeger-LeCoultre.
At the "2020 Watch Collectors Week" starting November 4th (Wed) at Isetan Shinjuku, a special event, the FRANCK MULLER Special Fair, will be held for three days from November 7th (Sat) to November 9th (Mon).
This year's "Watch Collectors Week" theme is "A Good Watch" for me. Here, we'll focus on noteworthy brands in line with this theme. For the first installment, we'll introduce <BREGUET>. ► "2020 WATCH
"Watch Collectors Week," an event dedicated to sharing and passing on watch culture to watch enthusiasts, is a regular summer event. This year, due to the impact of the COVID-19 pandemic, it will be held from November 4th (Wed) to November 17th (Tue). Loo
The watch shop at the newly renovated Isetan Shinjuku store. At its entrance, a dignified Erwin Sattler "Maxima Lunaris" quietly ticks away, serving as a symbol of the new watch shop. Erwin Sattler
The origins date back to the 17th century. The Huguenots, who formed the core of French industry at the time, were forced to flee their country and take refuge in the Swiss mountains, which is said to be the beginning of the Swiss watch industry. The Hugu
The 5th floor of the main building, dedicated to watches, which just reopened in June 2019 after a refresh, houses a large collection of excellent pieces that truly possess the qualities to be featured in a "future archive." Here you will find timeless pi
Amidst the mass production of watches, there are small maisons that continue to produce a very limited number of watches, fewer than 200 per year. The watch section on the 5th floor of the main building, which just reopened on Wednesday, June 19th, featur
Many people associate luxury watches with Switzerland, but German watchmaking is also steadily gaining strength through its robust and reliable craftsmanship. Two places in southeastern Germany, in the state of Saxony, are closely linked to the history of
With a new CEO at the helm, Panerai is pushing forward with a restructuring of its collections. Leading the way is the "Submersible." Breaking away from variations of the "Luminor" series, the reborn "Submersible" has become an independent collection.
The keyword "handmade" is frequently used when discussing watchmaking. In today's world, where modern machine tools have advanced, most watch parts are automatically produced using CNC lathes and the like, and the parts that are actually handled by human
Among the many collaborations that Hublot has undertaken under its banner of "Art of Fusion" (the fusion of different materials and ideas), the "Classic Fusion Berluti" series is considered one of the most difficult models to obtain. June 19th (Wednesday)
Up until now, we have been showcasing our carefully selected men's watches on the 8th floor of the men's building. From February of this year, we have moved to the 4th floor of the main building, to the Jewelry & Watches section, creating an environment w
A three-hand watch is highly versatile, suitable for both business and casual occasions, and can be worn with any outfit or setting. Because of its simplicity, even adding just one function to the dial can change its appearance, and the increased informat
As 2019 begins, many people are likely to be refreshing their belongings and accessories to mark the start of the new year. With renewed enthusiasm for work, why not refresh your everyday wristwatch if you're a highly motivated businessman determined to w
December is finally here! With Christmas and bonuses just around the corner, many of you are probably looking for something you want for yourself or a gift for someone special. Isetan Men's Residence on the 8th floor of the Men's Building is featuring a c
When you search for "gestures women like in men," "casually checking your watch" comes up, and "rolling up your sleeves" is also a popular gesture. The watch you see at that moment clearly reveals what kind of man you are. Stylists from the Men's Watch Co
A watch imbued with the craftsman's design will accompany the wearer for most of the day, going beyond its function of "telling time" and eventually becoming an irreplaceable companion. This time, we introduce 10 watches from Isetan Shinjuku Main Building
Switzerland boasts well over 100 watch brands. Many are long-established with histories spanning over 100 years, while numerous new brands have emerged since the 1990s. Some are big brands producing hundreds of thousands of watches annually, while others
3-14-1 Shinjuku, Shinjuku-ku, Tokyo TEL: 03-3352-1111
Hours: 10:00 AM - 8:00 PM
![Seven must-have, classic outerwear pieces from CANADA GOOSE for this winter [Mitsukoshi Isetan Online Store]](https://ug7rtk3vglg3.global.ssl.fastly.net/images/thumbnail/resize/214x142/images/upload/2026/11/a4d9e2f058f9ac2043fd7581e58852be.jpg)
![Low Life Factory, a ceramic artist couple from Gunma Prefecture, is holding a pop-up event featuring an exhibition and lottery sale of their flower pots! [Isetan Shinjuku Store]](https://ug7rtk3vglg3.global.ssl.fastly.net/images/thumbnail/resize/214x142/images/upload/2026/11/02f8a15550bade41e75cf62dc2b43ae0.jpg)
![9 Recommended Straight-Tip Leather Shoe Brands | Features and How to Choose — For Business and Formal Occasions [Updated October 2026]](https://ug7rtk3vglg3.global.ssl.fastly.net/images/thumbnail/resize/214x142/images/upload/2022/03/f70926937e3e545a0511ef425420b875.jpg)
![CANADA GOOSE 2026 Latest Information - Isetan Shinjuku Store [Mitsukoshi Isetan Online Store]](https://ug7rtk3vglg3.global.ssl.fastly.net/images/thumbnail/resize/214x142/images/upload/2026/11/999beaf4d8873fbf9dfcc6e57c69ccb6.jpg)
![[Feature] A perfect balance of professionalism and comfort! 5 office casual outfit ideas for autumn and winter](https://ug7rtk3vglg3.global.ssl.fastly.net/images/thumbnail/resize/214x142/images/upload/2026/10/6cee68eb85145b32e33280b380e920ee.jpg)
![[Explanation] What men should wear and bring to a wedding. A professional explains formal fashion etiquette. [Updated July 2026]](https://ug7rtk3vglg3.global.ssl.fastly.net/images/thumbnail/resize/214x142/images/upload/2026/07/87e4bb2af882bf76b0f62aaa6a4f2218.jpg)
![JUNYA WATANABE MAN 4th delivery for Fall/Winter 2026 features coats and denim in a variety of materials. [Isetan Shinjuku Store]](https://ug7rtk3vglg3.global.ssl.fastly.net/images/thumbnail/resize/214x142/images/upload/2026/10/9f017b37421881c3e2132207c5d973bb.jpg)
![[Autumn/Winter 2026] 6 Autumn/Winter Outerwear & Blousons to Choose From Isetan Shinjuku Store, Men's Building | "Kuchiina Channel" GUIDE by ISETAN MITSUKOSHI](https://ug7rtk3vglg3.global.ssl.fastly.net/images/thumbnail/resize/214x142/images/upload/2026/10/e8c9f130b35eeea8433d2a6d79ae53d8.jpg)
![Recommended for 2026! Latest Men's Down Jackets and Down Coats [Mitsukoshi Isetan Online Store]](https://ug7rtk3vglg3.global.ssl.fastly.net/images/thumbnail/resize/214x142/images/upload/2026/10/b8f317c1f793c00235d3ad01e28f4a68.jpg)
![[2026 Business Sneakers] 6 Must-Have Shoe Brands](https://ug7rtk3vglg3.global.ssl.fastly.net/images/thumbnail/resize/214x142/images/upload/2026/07/f90c33a55f87b638e6669997c95bcea8.jpg)
![[Feature] Unveiling at the festival honoring the patron saint of "leather"! 12 top leather shoe brands selected ISETAN MEN'S | Saint Crispin's Week 2026 [Isetan Shinjuku Store]](https://ug7rtk3vglg3.global.ssl.fastly.net/images/thumbnail/resize/214x142/images/upload/2026/09/0aed505e5dea1dfcb73762f0181e999c.jpg)
3-14-1 Shinjuku, Shinjuku-ku, Tokyo TEL: 03-3352-1111
Hours: 10:00 AM - 8:00 PM
!["Resonance - A Dialogue Between 'The Little Prince' and Berluti" POP-UP STORE [Isetan Shinjuku Store]](https://ug7rtk3vglg3.global.ssl.fastly.net/images/thumbnail/width/214/images/upload/2026/10/984959f2b26654d08bb1850aff644592.jpg)
![TEATORA | Event featuring a wide selection of outerwear. [Isetan Shinjuku Store]](https://ug7rtk3vglg3.global.ssl.fastly.net/images/thumbnail/width/214/images/upload/2026/11/7c60dfbaacd8f1baf6d6c3e2a405fa3f.jpg)
![Low Life Factory, a ceramic artist couple from Gunma Prefecture, is holding a pop-up event featuring an exhibition and lottery sale of their flower pots! [Isetan Shinjuku Store]](https://ug7rtk3vglg3.global.ssl.fastly.net/images/thumbnail/width/214/images/upload/2026/11/02f8a15550bade41e75cf62dc2b43ae0.jpg)
![Aconi | For Fall/Winter 2026, we'll be showcasing a wide range of eyewear inspired by vintage items! [Isetan Shinjuku Store]](https://ug7rtk3vglg3.global.ssl.fastly.net/images/thumbnail/width/214/images/upload/2026/10/05149c17d22e7a0d0229f243637fcb77.jpg)
![BLACK LABEL CRESTBRIDGE x "Hello Kitty" Collaboration Part 3! A limited-time shop showcasing new autumn/winter items is now open. [Isetan Shinjuku Store]](https://ug7rtk3vglg3.global.ssl.fastly.net/images/thumbnail/width/214/images/upload/2026/11/6a95105440e79ea72442b8bfac8c2f89.jpg)
Explore our serial articles that you'll want to read from the very first post!
The official Mitsukoshi Isetan online store offers popular items and limited-edition products unique to department stores. We also feature recommended men's content, including how-to articles and item showcases.
Interviews and recommended items!
Isetan Suitcase, which opened in April on the first basement floor of the Isetan Hall in Isetan Shinjuku, allows you to compare and consider various brands to suit your travel purpose and style. This article focuses on sizes under 40L and summarizes th
Fashion questions and HOW-TOs!
Have you ever been suddenly asked to attend a wake or funeral and thought, "I don't know what to wear!"? At such an event, it's important to be respectful and show proper etiquette to the deceased. But what's the difference between the attire for a wake a
Access
1 min walk from Tokyo Metro Marunouchi Line Shinjuku-sanchome Sta.
3 min walk from Toei Shinjuku Line Shinjuku-sanchome Sta.
5 min walk from JR Shinjuku Sta. / 7 min walk from Odakyu Line Shinjuku Sta.
7 min walk from Keio Line Shinjuku Sta.
5 min walk from Seibu Shinjuku Line Seibu-Shinjuku Sta.
10 min walk from Toei Oedo Line Shinjuku-nishiguchi Sta.
2 min walk from Tokyo Metro Fukutoshin Line Shinjuku-sanchome Sta.
Copyright © 2013 Isetan Mitsukoshi Ltd., 2024 STUDIO ALTA CO.,LTD.
