At the Isetan Shinjuku Store, Men's Building 4th floor, men's luxury store dunhill is showcasing the "SAMURAI BLUE COLLECTION 2026" from May 20th (Wednesday), which was announced in collaboration with the Japan Football Association as the official suit supplier, as the Japanese national team takes on the world in 2026. This collection is a special initiative to boost fighting spirit for a year full of crucial moments, and at its heart lies custom tailoring, reaffirming dunhill's presence as a British luxury house defined by its tradition of exceptional tailoring cultivated over more than 133 years.

SAMURAI BLUE COLLECTION 2026

This campaign embodies the commitment to craftsmanship that Dunhill has cherished for many years, centered on the values of "calmness" and "conviction" that underlie both Dunhill and the Japanese national football team. Rather than flashy presentations, the story centers on the time of "preparation"—the quiet moments before a match, the gestures of adjusting one's attire, and the precision of tailoring crafted to the highest standards.
In this collection, tailoring is not merely a uniform, but a language that expresses discipline and identity through silhouette and detail.

The core of the "SAMURAI BLUE COLLECTION 2026" is a three-piece suit consisting of a single-breasted jacket, a double-breasted waistcoat, and flat-front trousers, made from a special fabric developed at a British mill. The style is completed by pairing the suit with a Giza cotton spread-collar shirt.
The accessories also include House Navy silk tonal club stripe ties and pocket squares, both woven by artisans in Suffolk.

Through its "SAMURAI BLUE COLLECTION 2026," Dunhill presents a wardrobe crafted with British craftsmanship, expressing quiet dignity in a modern way as Japan prepares to step onto the world stage.

*Dunhill is the official suit supplier for the Japanese national football team.
*This campaign features members who will be called up to the Japanese national team for activities in November 2025.
*The jackets, waistcoats, trousers, and shirts from the "SAMURAI BLUE COLLECTION 2026" are made-to-measure items that can be ordered at the store.

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Production by STUDIO ALTA

＊All prices include tax.
＊The information in this article is current as of the time of publication. Product information may be revised or changed without notice.
*Some items are available in limited quantities, so please forgive us if they are out of stock.

For inquiries, please contact Isetan Shinjuku Store, Men's Building 4th Floor, Men's Luxury.
For inquiries via email, please click here.

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Isetan Shinjuku Store | Mitsukoshi Isetan Store Information