OJOJO NAITŌ, a brand created by Gion Naito, a footwear shop that has been operating in Gion, Kyoto for over 150 years, will be holding its annual bespoke shoe event from Wednesday, June 10th to Thursday, June 25th at the men's shoe section on the first basement floor of Isetan Shinjuku Store, Men's Building .

This event is a special custom-made shoe-making experience where you can choose the combination of thongs and outsoles, and we will assemble and hand them over to you on the spot. These repairable footwear are based on Japan's ancient footwear culture, and the most important part of the thong-style footwear, the area between the toes, is made of easy-to-grip silicone rubber. This allows for a firm grip, enabling the correct use of your body, and makes them less tiring even when walking for long periods of time. They are recommended not only for yourself but also as a gift for family or loved ones.

Classic OJOJO colors. The cork type is water-resistant, making it perfect for everyday wear in town, as well as at the beach, poolside, and in nature. The insole features the OJOJO NAITO brand logo.

The Exceine type is characterized by its pleasant feel against the skin, offering a comfortable, moisturizing sensation when you slip your feet in, making it ideal for wearing barefoot. The suede type creates a casual yet elegant look.

The "OJOJO 02" has a thicker heel than the "OJOJO 01". Both the base and the straps have a clean, slender design. The straps are made of silver enamel, adding a touch of elegance to your feet.