Hello everyone. Tokyo is enjoying continued clear winter weather, which is great for washing and drying jeans (lol), but on the other hand, it's been cold and dry, so please take good care of your health...

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Now, in Buyer Shibata's blog, we delve into the background information of the products that will be arriving in stores, but as the manager, I would like to convey the appeal of authentic wear through our very knowledgeable stylists in the shopping area.
Introducing our new segment, "Come forth! The Evangelist of Authenticity!"

Her outfit for the day was a denim-on-denim combination. A look that is typical of Nabekura, who is full of love for denim.
She said she particularly likes 1950s fashion.

For our memorable first episode, we have Mr. Nabekura from LEVI'S .

Levi's is famously known as the creator of jeans and is an essential brand for authentic clothing and essential for any outfit. Because it's a brand with such a long history, it has many facets, from Levi's Vintage Clothing, which reproduces archive pieces, to contemporary collections released each season.
The same goes for each customer's favorite Levi 's ; everyone has their own unique preferences. Incidentally, I'm not an expert, but I personally like products from the 1950s and 60s (laughs).

And that's where Ms. Nabekura's customer service style comes in: she understands each individual customer's needs and makes suggestions accordingly.
As a customer myself, I've purchased both a 1954 501ZXX and a current 501 in white denim, and the detailed explanations and sizing information were all spot-on, making for a very reassuring shopping experience. It's no wonder that Nabekura has so many repeat customers who have been visiting them for years!


These days, the techniques for fading and distressing are amazing, and there are many great products available. However, after talking with Mr. Nabekura, I personally recommend starting with rigid (unfaded) denim and breaking it in. Even if it doesn't feel quite right at first, as you wash it, it will develop into a denim that's "just for you." Adding another pair in a darker color as the first pair fades will enrich your wardrobe and broaden your styling options.

*In a previous blog post titled "Trying out the navy blazer in Ota's style without ruining the world view," I introduced how to style it with a Brooks Brothers navy blazer.

I also bought a pair of 501ZXX jeans last year, and they've started to show faint whiskers on the thighs, and the selvedge (red line) and hidden rivets on the back pockets are starting to show wear marks. Once they've faded a bit more, I'm thinking of buying the same model again.
In the end, about half of this turned into a story about myself (lol), but I'll be introducing more talented stylists next time, so please look forward to it.

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Photo & Text: Yosuke Ota

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