---

[KEYWORD ①: Classical]

---

On the 5th floor, in the business clothing section, we've seen an increase in customers seeking better quality and more distinctive items, and this season, intricately crafted pieces have garnered significant attention. A prime example is the brand De Petrillo . While offering affordable prices, their garments incorporate handmade processes in areas that affect the wearer's comfort.
Because a soft interlining is used, the collar rolls up very nicely.
Furthermore, the wide selection of materials with a British feel was also a contributing factor to its popularity.


De Petrillo's "Marechiaro" model, exclusive to ISETAN MEN'S , features a structured silhouette with a low gorge line, wide lapels, and high sleeves, combined with classic details such as flapless welt pockets. It has been highly praised by customers seeking a more authentic feel.

Furthermore, at the order event, "change pockets" were popular, and British patterns such as "large houndstooth" and "glen check" were in vogue, while "brown" was gaining traction as a color. I felt that they were really keeping up with the classic-minded trend.


Furthermore, the bespoke tailoring events, featuring Luca Gracia on the 5th floor and Cesare Attolini and Orazio Luciano on the 4th floor, are thriving, offering customers a chance to experience the authentic craftsmanship of tailors. Classic details such as double stitching on jackets, change pockets, beltless trousers, and side buckles are becoming commonplace. More and more customers are enjoying communicating with the tailors at these bespoke events, and we plan to increase opportunities to "convey the authentic" in the spring and summer seasons.

---

[Related Articles]
Expanding the joy of dressing up and creating "new classics" that will last into the future—a series of commemorative items for the 15th anniversary Isetan Shinjuku Store, Men's Building carefully selected by our buyers, are now available!
Italian Tailoring in Scottish Taste: An Italian interpretation of British style.
・[Part 2] My "ONE OF A KIND" - Tomohiro Inaba | A bespoke suit filled with my feelings, created with a tailor who embodied my character.
Cesare Attolini | One of the pinnacles of "ultimate classic" sought after by the finest men.
・Expressing cutting-edge innovation that transcends genres and styles and fuses them together—a borderless mix exclusive to ISETAN MEN'S
・[2018 Autumn/Winter Breaking News #17] With the rise of "Scottish-Italian," British trends are finally becoming a reality!
Boldly mixing the two major trends of Britain and Italy, the hottest trend right now is "Scottish-Italian"!
・For Fall/Winter 2018, we envisioned "four men's styles" and what buyers say about the new trends in suits and jackets.
Buyer Yamaura proposes "the new value of jackets" that will become a men's masterpiece. Limited edition items that can only be purchased at Isetan Shinjuku Store, Men's Building will be appearing one after another!
・A highlight is the evolution of menswear to become even more "elegant"—buyer Yamaura explains the latest spring/summer trends from "Pitti Immagine Uomo".
・Be among the first to catch the best "Spring/Summer trends"—What buyers say about the highlights of the new season
[Related Brands]
TAGLIATORE / LARDINI / De Petrillo / Luca Gracia / Cesare Attolini / Orazio Luciano

---

▶The second keyword is 'function'.