2018.12.30 update

A summary of 2018 with 3 major keywords! Business Clothing Edition | Changes in the business scene accelerated men's attire towards "comfort/authenticity."(1/4)

As 2018 draws to a close, Isetan Men's Net has once again delivered a variety of features, news, and topics related to fashion.
This time, we'll look back on 2018 based on three keywords that symbolize the year, selected from the buyers of the always-popular floors: men's shoes, business clothing, and authentic wear.
For our third installment, we spoke with Inaba, the buyer in charge of business clothing on the 5th floor Isetan Shinjuku Store, Men's Building . What keywords did this floor, which is most interested in trends, choose...? Please read on to the end.





Business Closing BUY Inaba


In 2018, the liberalization of business styles progressed further due to the effects of work style reforms, and a shift in attitudes towards dressing was observed. Inaba, the buyer in charge of business clothing on the 5th floor, summarized, "Regarding suits and sets, there is a growing demand for highly functional and comfortable items that are easy to wear, but at the same time, there is also an increasing number of people who want to wear something of greater value and something of higher quality."

This time, we'll look back on 2018 using three keywords: "classic," "function," and "pleated pants ." Furthermore, recognizing that the value of "unique items" has been increasing overall, the Spring/Summer 2019 season will focus on making styling more enjoyable.

\Here are the top 3 keywords representing business closing in 2018!/