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2017.07.12 update

[Feature] Keeping the original whiteness forever—How to care for white sneakers and white leather shoes

  1. 1. For Sneakers
    1. How to care for white sneakers
  2. 2. For Leather Shoes
    1. How to care for white leather shoes (suspension).
Bright white shoes look great in the bright summer sun. Achieve sparkling feet with easy shoe care at home.

1. For Sneakers



Jason Mark
Founded in 2007, this American shoe care brand uses natural ingredients in its cleaners, avoiding abrasives and chemicals. Its ease of use and high cleaning power have earned it strong support from sneaker enthusiasts worldwide.

Essential Kit ¥2,200 View Product
Set includes: Premium shoe cleaner (118ml), standard shoe cleaning brush
■ Isetan Shinjuku Store, Men's Building , B1F = Men's Shoes


Specialist in Sneakers: Takayuki Yamaguchi
Sneaker care technician. Has experience receiving care training at Jason Markk's headquarters in Los Angeles.

How to care for white sneakers




Before

STEP 1
First, brush the entire shoe with a dry brush to remove any dust or debris. This will also help remove dirt from the shoelaces, so you don't need to remove them; leave them attached.


STEP 2
Immerse the brush in a bowl of water and apply a few drops of cleaner directly to the bristles. Then, dip the brush back into the bowl to allow the cleaner to penetrate.

STEP 3
While creating a lather, brush the areas that are dirty, focusing on the dirty spots. Remove dirt not only from the leather parts, but also from the fabric of the shoelaces and the rubber of the outsole.

STEP 4
Wipe away the dirty foam with a cloth or towel. Then repeat the process of brushing and wiping with a cloth. Once the dirt is removed, let it air dry in a well-ventilated place.



After

2. For Leather Shoes


Boot Black
Boot Black is a label developed by Columbus, a shoe care brand that Japan is proud of, specifically for high-end shoes. The name Boot Black means "shoe shiner" in British English. The brand offers a range of care items packed with the experience and know-how accumulated over approximately 100 years of shoe polishing.

Left: Suede Cleaner Spray ¥1,650 View Product
Center left: Suede spray ¥1,650 View product
Center right: Waterproof spray ¥1,760 View product
Right: Shoe brush 880 yen
Below: Collections Cleaning Bar, Natural, ¥880 (View Product)
■ Isetan Shinjuku Store, Men's Building , B1F = Men's Shoes


Specialist in Leather Shoes: Hirohiko Yamada
A shoe shiner who makes customers' shoes shine at the shoe care counter on the first basement floor of Isetan Shinjuku Store, Men's Building . Specializes in color correction.

How to care for white leather shoes (suspension).

Before

STEP 1
Gently remove dust and debris with a boar bristle brush. Leave the shoe trees in and brush while smoothing out any wrinkles. Don't forget the edges.


STEP 2
The "Collections Cleaning Bar Natural," made with natural rubber that absorbs and removes dirt from leather, helps to remove stains such as blackening.

STEP 3
If the stain is severe, spray a spray-type suede cleaner directly onto the stain and wipe it off with a sponge. Repeat this process until the stain is removed.


STEP 4
The finishing touches involve applying a "suede spray" to smooth the nap of the suede and enhance the vibrancy of the color. Finally, a "waterproof spray" is applied to create a fluorine coating.


After



Here are some recommended articles about "men's shoes" and "shoe care".
[Q&A]
• "The 5 Most Common Shoe Repair Services": Explained with Examples by a Professional Men's Shoe Repairer
- "A shoe shiner explains the importance of shoe polishing": Thorough daily care determines the lifespan and beauty of your shoes.
・Watch the video to understand! We'll teach you professional shoe polishing techniques.
・Easy with video! The secret to sneaker care is "polishing" rather than "washing"—we'll teach you cleaning methods for different materials.
[Special Feature]
- A popular interview series by Isetan Men's "shoe experts"

【STORE】
Isetan Online Store Isetan Men's "Shoe Care Store"


*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building , B1F = Men's Shoes
03-3352-1111 (main representative)

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