The latest buzzword in men's grooming is "Facial muscle training!"
A key feature of the devices we're introducing today is their ease of maintenance. First, try using them according to the manual, and if you see noticeable results, they'll become indispensable to your daily skincare routine: shavers, facial devices, hair dryers, and shower heads.

It's been almost three full years since we started wearing masks. The problem with the area around the mouth when you take off your mask is caused by not using the superficial muscles of your face. Unlike the muscles in your body, facial muscles are difficult to move, and it seems that we only use about 30% of them in our daily lives. Furthermore, to loosen muscles that have become stiff due to wearing masks, it is effective to "stimulate" the facial muscles with the power of electricity, just as you would train your muscles with machines at an athletic gym. By using the power of electricity and approaching the area with beauty gadgets, you can activate the superficial muscles that you don't normally use, which brings various benefits.

YA-MAN Shaving: Shaving + Radio Frequency Esthetic Treatment

A 3-minute session of "shaving + radio frequency aesthetic treatment." Warms the skin for soft, supple skin.

Ya-Man's "HOT SHAVE," released this June, is a shaver that allows you to combine your morning shave with aesthetic care. Based on the concept of "shaving time = beauty time," it offers a new "warm shave" experience by warming your beard and skin before shaving.

This product is recommended for people with sensitive skin who experience razor burn, those concerned about skin irritation, those who often miss spots while shaving, and those who are bothered by facial hair growth by the evening. The idea is to soften both the skin and the beard before shaving, giving you the feeling of being "used with a warm towel at a barbershop." Using RF (radio frequency) beauty technology, which is also used in professional equipment, it warms the skin and gives it firmness, so you can enjoy a luxurious shaving experience by warming the skin while shaving, and simultaneously receive facial care that addresses skin concerns.

1. RF Shaver Mode (Shaving + Skin Care)

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Select a mode and apply shaving foam or gel evenly to your face to allow the radio waves to flow. Place the head of the device against your skin and shave in small circular motions for a gently warming and comfortable shave. The shaver mode (shaving) does not warm the skin, but it can be used for a normal shave.

2. RF mode (skin care)

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Apply lotion or other skincare products to your face, then place the head against your skin and move it slowly, like stamping, repeating the process of "press → release → move." The RF mode can also be used by family members or partners.

• USER'S VOICE

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• The gentle warmth when you apply the head to your skin feels very pleasant. I usually use a rotary shaver and know that it can give a close shave, but I think it's amazing technology that it softens both the skin and the beard with heat. The head is also easy to remove and wash away, so you can use it hygienically every day.
• Inoue (Assistant Buyer, Men's Authentic, 7th Floor Isetan Shinjuku Store, Men's Building )

View Ya-Man products at Mitsukoshi Isetan Cosmetics Online Store meeco.

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COREFIT Headphone-type EMS Facial Massager: A 10-minute "while-you-do-other-things" habit.

A 10-minute "while-you-do-other-things" habit. A headphone-type EMS facial device that can be easily used in your daily life.

COREFIT Face Player, with its unique headphone-like design, can be used to address concerns about the eyes, mouth, cheeks, jawline, shoulders, and neck area, which are all areas of concern during mask-wearing.

While beauty devices often have a reputation for being difficult to maintain, the Face Player is different. Simply attach the gel-coated pads to the headphone-style facial device and apply it to your desired area. Its biggest feature is that it's easy to incorporate into your daily routine—10 minutes on your face and 10 minutes on your neck—while watching TV, vacuuming, or working on your computer. Another attractive feature is that you can expand the range of use to include your shoulders and neck by using the separately sold remote player.

The headphone design also has a purpose; it's designed to correctly transmit electrical signals to both the superficial facial muscles that maintain facial proportions and the deeper muscles beneath them, and it also features a unique training program. There are 6 levels of modes, and the waveform changes automatically within 10 minutes, so you can train simply by changing the mode.


Simply attach the gel-coated pads to the headphone-style facial device and apply it to your desired area. It massages and stimulates deep within the treated area, softening and training the muscles.

1. Headphone-style design that fits comfortably on the face and neck.

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The Face Player comes in a headband style that covers the entire face, including the cheeks, mouth, jawline, and eyes, and also fits around the neck in a DJ style.

2. Remote player allows you to reach the shoulders and face line.

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By connecting a separately sold remote player, the range of use expands significantly, allowing you to use it around your eyes, temples, the back of your neck, your calves (for those who don't get enough exercise), and even your jawline, a popular area among users these days.

• USER'S VOICE

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• You simply put them on like headphones, and there's no feeling of tightness. The feeling of massaging from the inside is refreshing. As your muscles move, your skin warms up, and you feel a pleasant stimulation. The gel pads are replaceable and easy to use—just snap them on—so you can keep them clean. I heard that using them before bed can be refreshing, so I'd like to try that.
• Aki (Isetan Golf, 2nd Floor, Park City Isetan 5 / Assistant Buyer)

ARTISTIC & CO. EMS-equipped facial device for healthy, firm, and radiant male skin.

Focusing on the unique muscle structure of men, this product helps achieve healthy, firm skin through daily care and weekly special treatments.


Artistic & Co., a pioneer in beauty devices that created a new category of men's personal facial training, has developed the EXIOM facial device equipped with EMS to address the differences in men's muscles and skin thickness. Using it consistently for 1-2 months will improve skin condition.

1. Daily care EMS mode

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If you're concerned about skin problems, select the EMS mode for daily care, which stimulates and trains the superficial muscles of your face. In the morning, after waking up, wash your face, pat it dry, apply the water-soluble massage gel to prepare it for electrical stimulation, and treat the superficial muscles for 5 minutes on each side of your face, for a total of 10 minutes. When finished, lightly wipe off the massage gel and proceed with your usual skincare routine, such as toner and lotion.

2. Weekly special care is in MFIP mode.

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For weekly special care, select the patented MFIP mode (a unique technology that simultaneously outputs three frequencies: insert pulse, EMS, and medium/high frequency). Apply a moisturizing serum and use it in the same way as your daily care routine. The serum's ingredients will penetrate to the stratum corneum, providing hydration and leading to clean, refreshed skin.

Furthermore, for those concerned about their neck area, neck treatments are also recommended. Lymphatic fluid flows through the parotid glands in the neck, so applying massage gel to the neck area, just like you would to your face, will help tighten the skin.

• USER'S VOICE

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• I tried the EMS mode for daily care, and I felt a slight tingling sensation from the electricity, as if my muscles were being pulled. I tried levels 1 through 4, and when I used a level that felt comfortable and pleasant, I felt a gentle warmth and could feel my muscles moving. It's supposed to be best to use it either in the morning or at night, but I'd like to use it after I get home and take a bath. Apparently, using it at night makes a big difference in how refreshed you feel the next morning.
• Hayashibara ( Isetan Shinjuku Store, Men's Building 1st Floor, Cosmetics/Assistant Sales Manager)

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Dyson hair dryer prevents hair damage

A hair dryer that dries hair quickly despite its low temperature. It features technology to prevent hair damage caused by excessive heat.




The Dyson Supersonic™ hair dryer offers three airflow settings: Speed Dry, Regular Dry, and Styling. It features four temperature settings, including cool air, and negative ions are emitted along with the airflow during use.

By controlling air pressure and airflow in a balanced way while minimizing excessive heat damage, this hair dryer dries hair quickly, making it ideal for those concerned about hair damage, those who want more manageable hair, and those who want to shorten their daily hair drying time.

View Dyson products at Mitsukoshi Isetan Cosmetics Online Store meeco.

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ReFa shower head: Start your spa-quality skin treatment in just 10 seconds.

You can feel the difference on your skin and hair with every shower. That's why ReFa Beauty Shower is the way to go.



Unlike showers with an integrated hose, the ReFa Fine Bubble S features a detachable shower head that can be easily attached to your home shower. Its unique "double spiral cavitation" technology maximizes the amount of ultra-fine and microbubbles in the water, generating an unprecedented 68 million bubbles.

Ultrafine bubbles and microbubbles are much smaller than the ordinary bubbles we usually see. Ultrafine bubbles penetrate deep into pores to remove dirt, while microbubbles lift and remove larger dirt particles that are clogged in pores.

Also, although not widely known, placing the showerhead in the bathtub creates a smooth, milky-white silky bath, and the ultra-fine bubbles moisturize your entire body. It's recommended for those who want to upgrade their bath time or save on water and gas bills.

View all ReFa products at the Mitsukoshi Isetan Cosmetics Online Store meeco.

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