Men's skincare A to Z that everyone wants to know #IsetanCosmetics

#IsetanCosmeMens offers a multifaceted approach to addressing skin concerns unique to men. It provides detailed explanations of the roles and uses of skincare, grooming, haircare, and fragrance items. Furthermore, it features new product information, stylists' recommendations for men's skincare items, and a series of in-depth columns by men's beauty concierges. The site delivers content that broadly addresses men's skincare questions.

2026.07.09 update

Learn how to use grease (pomade) to suit your hairstyle from a professional hairstylist. A must-see for men struggling to choose the right hair styling product! [Updated July 2026]

"I like barber styles, but I can't get my hair to look right." "What's the difference between pomade, grease, gel, and wax?" "There are so many types of styling products, I don't know which one to use." "I want to know about recommended products and how t
2026.05.27 update

[Must-Read Guide] The Complete Guide to Recommended Men's Skincare: Popular Brands and Effective 3-Step Methods for Beginners to Advanced Users

Men's skin has less moisture than women's, making it more prone to dryness, oiliness, enlarged pores due to lack of moisture, and acne. Men's skin is exposed to various environmental changes throughout the year, including summer UV rays, humidity, and dry
2026.04.27 update

[Feature] 13 Recommended UV Care Items for Men: Sunscreen & Moisturizer | Men, too, should start protecting yourselves from UV rays now, with an eye on the future!

Ultraviolet (UV) rays are present throughout the year, but they intensify from early spring, peaking in July and August. For men, it's crucial to start UV protection during this period when UV rays are strongest, rather than waiting until summer. Sunscree
2026.01.07 update

The "Skin Measurement Service" at the Men's Department has been upgraded! We offer skincare tailored to your individual skin concerns. [Isetan Shinjuku Store]

Did you know that Isetan Shinjuku Men's Building 1st Floor Cosmetics offers a "skin analysis" beauty service? It's popular because customers can choose cosmetic items based on their skin condition measured with specialized equipment. And since last year,
2025.12.16 update

23 Recommended Scalp Care Products for Men: Incorporate Men's Scalp Care into Your Life Regardless of Age [Updated December 2025]

Many customers at our stores tell us, "Actually, my scalp is oily and I'm worried about the shine." Isetan Shinjuku Men's Building 1F Cosmetics, which carries 11 hair care brands and offers a wide variety of items, introduces 23 recommended scalp care met
2025.11.26 update

Elevate your sense of style as a man! How to choose the right lip balm for men and 9 recommended items.

In recent years, with men's grooming gaining attention, lip care has become an important point. By caring for lips that tend to dry out due to the effects of UV rays, it is possible to maintain a clean appearance and improve one's impression. This article
2025.02.20 update

[Must-see for men] Concealer is recommended for hiding acne scars! We'll introduce how to choose and the products you should use.

One of the most common skin concerns for men is acne scars. That's where concealers and makeup bases come in handy. Even men unfamiliar with makeup can easily use them, effectively concealing acne scars. This article provides a detailed guide on how to ch
2025.01.14 update

Men's pore care is easy with this! We'll introduce care methods and recommended products.

Men's skin tends to have more sebum and more noticeable pores compared to women's skin. For men who are concerned about blackheads and visible pores, this article introduces pore care methods and recommended products specifically for men. Incorporate this
2024.07.24 update

Professional tips for creating casual adult hairstyles! How to use hair grease [Casual Edition]

When you think of grease (water-based pomade), you might imagine a neat side part or slicked-back hairstyle, but did you know it's actually recommended for a wide range of styles? Based on customer requests at the Isetan Shinjuku Men's Building 1st Floor
2024.05.24 update

[HOW TO] Learn from the pros! How to shape and draw men's eyebrows to dramatically change your look. Master the tips and try self-makeup.

When you ask men, "Do you know how to groom your eyebrows?", many say they groom them somewhat, but they don't really know "how to do it properly" or "is this correct?". So, in this special feature, we've had professionals teach us about "how to groom and
2023.06.20 update

[Feature] A must-see for men! Recommended "OmmaCare" introductory items for delicate zone care.

In the special feature, "Do Men Need Care for Their Intimate Areas Too? Two Experts Answer!", we learned that caring for men's intimate areas is important. In the second part, we interviewed Ken Takakura, CEO of Takakura Shin Sangyo Co., Ltd., which relea
2023.06.13 update

[Special Feature] Do men also need care for their intimate areas? Two experts answer! "What is omnia care?"

If you're interested in beauty, mind, and body, you've probably heard the term "Femcare." Femcare is a portmanteau of "Feminine" and "Care," referring to products and services that care for women's bodies and health. While "Femcare/Femtech" generally focu
2023.05.16 update

[Complete Guide] Fragrance Brand FREDERIC MALLE A publishing house of fragrances featuring the work of renowned perfumers

One of the pioneers of modern luxury perfumes, Frédéric Malle, as the creator of 'Editions de Parfums' (a fragrance publisher), collaborates with renowned perfumers to create a world of supreme olfactory experiences. Like the authors of a book, the perfum
2023.04.19 update

A must-see for both cosmetics beginners and experts! This pop-up event features a wide range of men's grooming items and hands-on events where you can learn from professionals.

Following last year's great success, "Isetan Hair & Make Shop at ISETAN MEN'S" is back again this year! From May 3rd (Wed, holiday) to May 9th (Tue), the Isetan Shinjuku Men's Building 1st Floor Promotion will offer a wide range of items under the concept
2023.04.07 update

[Brand Guide] PENHALIGON'S - A beloved British fragrance house

Since its founding, PENHALIGON'S, a British fragrance house, has challenged itself to create creative and groundbreaking perfumes, pursuing new expressions of elegance without being bound by traditional frameworks. Its high-quality, complex fragrances and
2023.01.18 update

[Feature] Isetan male employees try out men's beauty gadgets! With the latest machines on your side, you'll gain confidence in your facial expressions.

The latest buzzword in men's grooming is "Facial Muscle Training!" The devices we're introducing today are all easy to maintain. First, try using them according to the manual, and if you see results, they'll become essential to your daily routine: a shave
2021.05.31 update

[Feature] Perfect for the summer season! Perfumes recommended by our men's department staff - from refreshing scents to sophisticated adult fragrances -

As temperatures gradually rise and we experience more days with summery sunshine, and as we head into the rainy season and then into the height of summer, the fragrance staff at the 1st floor of Isetan Shinjuku Men's Building have carefully selected their
2020.08.19 update

A specialist from <uka> explains the absolute basics of hair care and scalp care.

Did you know that summer is a harsh environment for hair and scalp, regardless of gender? UV rays, dryness from air conditioning, and then the sticky feeling caused by sweat and sebum once you step outside. Furthermore, the need to adapt to new lifestyles

Men's skincare A to Z that everyone wants to know #IsetanCosmetics

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ISETAN Shinjuku Men's Building 3-14-1 Shinjuku, Shinjuku-ku, Tokyo TEL: 03-3352-1111 Hours: 10:00 AM - 8:00 PM

ISETAN Shinjuku Men's Building
3-14-1 Shinjuku, Shinjuku-ku, Tokyo
TEL: 03-3352-1111
Hours: 10:00 AM - 8:00 PM