[Brand Guide] PENHALIGON'S - A beloved British fragrance house


Since its founding, PENHALIGON'S, a British fragrance house, has challenged itself to create creative and groundbreaking perfumes, pursuing new expressions of elegance without being bound by traditional frameworks.
With its high quality, complex fragrances, and beautiful packaging design, it continues to create truly unique and inspiring scents that embody British charm.

This time, we'll introduce the history and appeal of the brand, which are essential for understanding it, as well as some recommended fragrances from Isetan Men's.

  1. What is PENHALIGON'S a brand that holds a Royal Warrant from the British Royal Family?
    1. The beginning of PENHALIGON'S
    2. The allure of PENHALIGON'S perfumes
  2. Isetan Men's Top 6 Recommended PENHALIGON'S Fragrances
    1. Three "Portrait Collection" bottles with unique stories and appealing bottle designs.
    2. Three British Tales Collection titles with mythical storylines
  3. New fragrance for 2023: "Highgrove Bouquet Eau de Parfum"
    1. A fragrance that evokes the scenery of Highgrove Gardens, the gardens of the British King.


What is PENHALIGON'S a brand that holds a Royal Warrant from the British Royal Family?


The beginning of PENHALIGON'S

The British fragrance house PENHALIGON'S was founded in 1870 by William Penhaligon. William, a man of wit and creativity who always drew inspiration from the unusual, opened a barbershop on Jermyn Street in London and launched PENHALIGON'S first fragrance, "Hamann Bouquet," in 1872, which quickly became popular.

Furthermore, in recognition of its track record as a total groomer and its many wonderful fragrances, it has been awarded a Royal Warrant (a designation as a supplier to the British Royal Family).

The allure of PENHALIGON'S perfumes

PENHALIGON'S perfumes are made using high-quality fragrances. Even now, they continue to explore new ways to express "what elegance is," creating creative and groundbreaking perfumes.
There are three types available: eau de parfum, eau de toilette, and cologne, and a wide variety of refreshing scents suitable for business settings are offered.
One of the biggest appeals of perfumes, loved by both men and women, is that each one has a memorable story behind it.
PENHALIGON'S also features distinctive and beautiful packaging designs, with bottle designs tailored to each fragrance, making them appealing and enjoyable to collect.
The fragrance bottles, a symbol of PENHALIGON'S , are based on designs by William himself, inspired by medicine bottles, and feature a distinctive cap with a ribbon adorning the clear glass. The boxes are luxurious, with a lid-type design that is highly original and tailored to the image of the fragrance, making them a beautiful addition to any interior.


Isetan Men's Top 6 Recommended PENHALIGON'S Fragrances

From the "Portraits Collection," which expresses figures of British high society through scent and features animal-motif bottle caps, and the "British Tales Collection," which is unique and imaginative with stories inspired by British tradition, history, and mythology, we introduce some popular fragrances that we recommend.


Three "Portrait Collection" bottles with unique stories and appealing bottle designs.


The "Portrait Collection" is a unique fragrance collection that expresses the wit and humor of British aristocratic society through scent. Launched as a new collection in 2016, it is one of PENHALIGON'S most popular series. The original fragrances, which capture the secrets of the upper class, will stimulate your imagination and fantasies, like captivating portraits.
The animal-shaped bottle caps, inspired by the image of each character, are also one of its charms.
The "Portrait Collection" is an unprecedented fragrance that symbolizes PENHALIGON'S creativity and innovation.

01. The Inimitable William Penhaligon's Eau de Parfum

◆PENHALIGON'S
The Inimitable William Penhaligon's Eau de Parfum 75mL 38,940 yen View Product
Isetan Shinjuku Store, Men's Building 1st Floor, Cosmetics

The fragrance "The Inimitable William Penhaligon's Eau de Parfum," which depicts the brand's founder and renowned perfumer William Penhaligon's, is a ram with "bold initiative." It is a dignified and elegant scent, like a good friend, stimulating yet comforting, and uplifting like wonderful art or music.
This fragrance, capturing the one-of-a-kind William Penhaligon's, embodies his characteristic elegance and confidence, incorporating vetiver, one of PENHALIGON'S cherished fragrance ingredients. It expresses a simple warmth and freshness, and within its oriental composition, it also exudes a sophisticated atmosphere reminiscent of a woman with whom he has a secret relationship.
Fragrance type: Woody Oriental

02. The Tragedy of Lord George Eau de Parfum

◆PENHALIGON'S
The Tragedy of Lord George Eau de Parfum 75mL 38,940 yen View product Isetan Shinjuku Store, Men's Building 1F Cosmetics

The character of "The Tragedy of Lord George Eau de Parfum" is a dignified deer. Inspired by Lord George, the patriarch of a noble family and a model of masculine elegance, the fragrance, named "The Tragedy of Lord George," is an elegant and powerful men's fragrance with a subtle hint of alcohol.
Fragrant with brandy, shaving soap, and tonka bean, this fragrance evokes the image of a kind and compassionate English gentleman, making it perfect for a man who is reliable in times of need and leaves a lasting legacy.
Fragrance type: Woody, Amber, Fougère

03. The Coveted Duchess Rose Eau de Parfum


◆PENHALIGON'S
The Coveted Duchess Rose Eau de Parfum 75mL 38,940 yen View product Isetan Shinjuku Store, Men's Building 1F Cosmetics

The character behind "The Coveted Duchess Rose Eau de Parfum" is a fox, symbolizing "youthful beauty and cunning." The fragrance, named "The Beloved Duchess of Rose," evokes the image of a woman who is modest, lovely, and loved by everyone, but whose married life is far from happy.
This fragrance, with its notes of mandarin, rose, and musky wood, is pure and dazzling, yet hints of another side. Behind the innocent scent of rose, there seems to be something sensual hidden. It's a delicate fragrance that conceals the scent of pleasure beneath its purity.
Fragrance type: Delicate woody rose


Three British Tales Collection titles with mythical storylines


The "British Tales Collection" is literally "British Tales." It features unique and captivating fragrances derived from British history, tradition, and even mythology. From "Blenheim Bouquet," inspired by Blenheim Palace, the residence of the Duke of Marlborough, to "Juniper Sling," a crisp gin cocktail bursting with the fresh aroma of juniper berries, you'll fall in love with the stories behind each fragrance!

04. Blenheim Bouquet Eau de Toilette

◆PENHALIGON'S
Blenheim Bouquet Eau de Toilette (30mL) 11,770 yen (100mL) 22,550 yen View product
Isetan Shinjuku Store, Men's Building 1st Floor, Cosmetics

"Blenheim Bouquet Eau de Toilette" is a long-selling fragrance that represents PENHALIGON'S as dry and fresh as the finest gins and British humor. From the refreshing, youthful citrus head notes to the woody, calming scent of conifers and forests, it is truly a fragrance befitting a duke.
A timeless classic men's fragrance beloved by gentlemen across generations, this scent, featuring notes of lemon, black pepper, and pine, is always an elegant and clean ally for the man.
Fragrance type: Citrus

05. Endymion Cologne

◆PENHALIGON'S
Endymion Cologne (30mL) 11,770 yen (100mL) 22,550 yen View product
Isetan Shinjuku Store, Men's Building 1st Floor, Cosmetics

"Endymion Cologne" is a classic and captivating men's fragrance befitting Endymion, the most handsome son of Zeus in Greek mythology. The scent opens with sharp citrus notes enveloped in lavender and sage, then coffee absolute adds a subtle sweetness, and finally, it opens into a sensual semi-oriental world woven from spices, leather, incense, and myrrh.
With its velvety smoothness and fragrance reminiscent of light and darkness, this timeless cologne exudes a soft yet powerful masculinity, making it irresistibly alluring.
Fragrance type: Woody

06. Juniper Sling Eau de Toilette

◆PENHALIGON'S
Juniper Sling Eau de Toilette (30mL) 14,520 yen (100mL) 28,050 yen View product
Isetan Shinjuku Store, Men's Building 1st Floor, Cosmetics

"Juniper Sling Eau de Toilette" is a playful fragrance inspired by dry gin, the most moody drink that symbolized London at the time, as an homage to the golden 1920s.
Created in 2011 by perfumer Olivier Crisp, "Juniper Sling" is a refreshing gin cocktail bursting with the aroma of fresh juniper berries. A touch of angelica and brandy provides a subtle accent, while the core notes of black pepper, cardamom, iriswood, and soft leather make the fragrance even more sensual. Let's enjoy this complex, cocktail-like aroma in a double serving today.
Fragrance type: Aromatic


New fragrance for 2023: "Highgrove Bouquet Eau de Parfum"

A fragrance that evokes the scenery of Highgrove Gardens, the gardens of the British King.



◆PENHALIGON'S
Highgrove Bouquet Eau de Parfum 100mL 28,050 yen View product
Isetan Shinjuku Store, Men's Building 1st Floor, Cosmetics

The latest creation, "Highgrove Bouquet Eau de Parfum," is a fragrance that pays homage to the magnificent summer scenery of Highgrove Gardens, the private gardens of His Majesty the King of England, Charles III.
This uplifting fragrance, as bright as the sparkling sun, opens with vibrant lavender and geranium, followed by powdery floral notes and the delicate scent of weeping silver lime blossoms in full bloom in Highgrove Garden. The base notes of cedarwood and orris create an elegant and sophisticated aroma, leaving a comforting and pleasant afterglow.
Fragrance type: Floral

PENHALIGON'S Commitment to the Future: "Highgrove Bouquet Eau de Parfum" is a fragrance made with environmental considerations in mind in many aspects, from responsibly sourced ingredients to packaging.




View PENHALIGON'S product list at Mitsukoshi Isetan Online Store



Event Information
PENHALIGON'S Promotion
  • Event period: April 12th (Wed) - April 18th (Tue)
  • Venue: Isetan Shinjuku Store, Men's Building 1st Floor, Cosmetics


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Photograph: Makoto Kajii
Text: ISETAN MEN'S net

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