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2026.05.27 update

[Must-Read Guide] The Complete Guide to Recommended Men's Skincare: Popular Brands and Effective 3-Step Methods for Beginners to Advanced Users


Men's skin has less moisture than women's, making it more prone to skin problems such as dryness, oiliness, enlarged pores due to lack of moisture, and acne.
Men's skin is exposed to various environmental changes throughout the year, including summer UV rays, humidity, and dryness. To maintain healthy skin, proper skincare is essential for men as well.

This article explains a simple 3-step method using LAB SERIES , a men's skincare brand popular among many men at Isetan Shinjuku Store, Men's Building Cosmetics, that even beginners can easily incorporate into their routine.
Please use this as a reference guide to find the skincare products that are right for you.

  1. [Explanation] To address men's skin concerns such as dryness, skincare is necessary throughout the year.
  2. The Right Way to Do Men's Skincare | A 3-Step Guide for Beginners
    1. STEP 1. Wash your face (keep your skin clean)
    2. STEP 2. Moisturize (replenish moisture to make skin supple)
    3. STEP 3. Maintain (protect moisture)
  3. Introducing skincare items recommended by type! LAB SERIES
    1. I. For those who want to start basic skincare
    2. II. For those who want premium skincare
    3. III. Recommended for those who prefer time-saving and simple skincare (2 steps)

[Explanation] To address men's skin concerns such as dryness, skincare is necessary throughout the year.


---Do men need skincare throughout the year, in spring, summer, autumn, and winter?

Men's skin is thicker than women's, which can lead to skin problems. In particular, many men shave daily, making their skin prone to dryness, so daily skincare is essential.
Skin that has been exposed to UV rays in the summer and dried out has low moisture content, making it more susceptible to external environmental factors and potentially leading to skin problems. By using skincare products, you can moisturize your skin and aim for healthy, bright, and radiant skin.


---Are there any skincare tips that are effective for improving skin moisture levels?

LAB SERIES emphasizes three steps as a simple yet effective skincare routine that can be done in under three minutes, morning and evening: 1. Cleanse, 2. Moisturize, and 3. Maintain.
First, in "1. Washing," cleanse your face to remove excess sebum and dead skin cells, keeping your skin clean.
Next, in "2. Moisturize," you apply lotion to the stratum corneum to provide moisture and soften the skin, and then in "3. Retain," you protect the moisture with emulsion or cream.

From here, we will explain the key points of effective skincare using LAB SERIES to moisturize your skin.


The Right Way to Do Men's Skincare | A 3-Step Guide for Beginners


STEP 1. Wash your face (keep your skin clean)


Morning and evening, twice a day, wet your face, take an appropriate amount (1.5-2.0 cm*) of facial cleanser into your palm, add lukewarm water, and lather well.
↓
Avoid the area around your eyes and gently massage your face with the foam in a circular motion. When rinsing, be careful not to leave any foam on your hairline or jawline.
↓
Use the towel gently, wrapping it around your skin rather than rubbing.

[One-word POINT]
Washing your face softens your skin and beard, preparing you for shaving.
Lab Series facial cleansers are recommended because they also have the effect of preparing the skin to make it smoother for shaving.
*This may vary depending on the product.

STEP 2. Moisturize (replenish moisture to make skin supple)


Toner should be used morning and evening, when the skin is clean, such as after washing your face or shaving.
↓
Take an appropriate amount (1-2 pumps) into your palm and gently pat it onto your entire face, pressing it into your skin. Avoid slapping hard; pat gently.

[One-word POINT]
Using hand pressure instead of cotton allows moisture to penetrate more effectively (to the stratum corneum).


STEP 3. Maintain (protect moisture)


After applying toner in the morning and evening, take an appropriate amount of lotion or cream into your palm and spread it between both hands.
↓
Avoiding the area around the eyes, apply the product starting from both cheeks, which tend to be dry, and then spread it down to the neck. Gently press it onto the forehead and bridge of the nose.

[One-word POINT]
There's no need to touch it repeatedly. Gently apply it to your entire face by cupping your hands around it.


Introducing skincare items recommended by type! LAB SERIES


From here, we'll introduce three steps tailored to different skin types from LAB SERIES lineup. Why not try finding skincare items that suit your skin?


I. For those who want to start basic skincare

Recommended for those concerned about oiliness and dryness, and those who want age-appropriate skincare.

STEP 1. All-in-one multi-action face wash
STEP 2. Daily Water Lotion N
STEP 3. Daily EZ Face Lotion N

From left: Lab Series
All-in-one multi-action face wash 4,400 yen (100mL)

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 Daily Water Lotion N 5,610 yen (200mL)

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 Daily EZ Face Lotion N 8,470 yen (50mL)

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 □ Isetan Shinjuku Store, Men's Building 1st Floor, Cosmetics


II. For those who want premium skincare

Recommended for those with skin concerns that come with aging.

STEP 1. Max LS Cleanser
STEP 2. Max LS Water Lotion N
STEP 3. Max LS Lotion N

From left: Lab Series
Max LS Cleanser 6,930 yen (100mL)

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Max LS Water Lotion N 10,890 yen (200mL)

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Max LS Lotion N 15,950 yen (45mL)

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□ Isetan Shinjuku Store, Men's Building 1st Floor, Cosmetics


III. Recommended for those who prefer time-saving and simple skincare (2 steps)

Recommended for those looking for a casual and efficient skincare routine.

STEP 1. All-in-one multi-action face wash
STEP 2. All-in-one face treatment

From left: Lab Series
All-in-one multi-action face wash: 4,400 yen (100mL)

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All-in-one face treatment: 4,180 yen (50mL)

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□ Isetan Shinjuku Store, Men's Building 1st Floor, Cosmetics


[Related articles can be found here]
► [Special Feature] 13 Recommended UV Care Items for Men: Sunscreen & Moisturizer | Men, too, should start protecting themselves from UV rays now, with an eye on the future!
► Isetan Shinjuku Store, Men's Building 's "Skin Measurement Service" has been upgraded! We offer skincare tailored to your individual skin concerns. [Isetan Shinjuku Store]

►22 Recommended Items from Popular Men's Skincare Brands! [ISETAN BEAUTY MAGAZINE]


Production by STUDIO ALTA

＊All prices include tax.
＊The information in this article is current as of the time of publication. Product information may be revised or changed without notice.

For inquiries, please contact: Isetan Shinjuku Store, Men's Building 1st Floor, Cosmetics Department.
For inquiries via email, please click here.

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