2020.10.27 update

2020 WATCH COLLECTOR'S WEEK | Franck Muller holds a special 3-day limited-time fair!

11.07 Sat -11.09 Mon
Isetan Shinjuku Main Building, 5th Floor, Watches/Franck Muller

At Isetan Shinjuku, during the "2020 Watch Collectors Week" which begins on Wednesday, November 4th, a special event, the FRANCK MULLER Special Fair, will be held for three days from Saturday, November 7th to Monday, November 9th.

This event, which is by reservation only, will feature a lineup of products that are not usually available at the Isetan Shinjuku store. In addition to watches, Franck Muller Future Form, which proposes living goods that incorporate Franck Muller's passion for watches and worldview, will also be featured. With people spending more time at home, there will be items that are recommended as gifts for the upcoming holiday season or as a treat for yourself.

Event details can be found here.

A refreshing blue color is available in a limited edition of 30 pieces worldwide!


"Vanguard Crazy Hours"
2,970,000 yen
53.7mm (height) x 44mm (width), 3 ATM water resistance, automatic winding, limited edition of 30 pieces worldwide.

Here's a glimpse of some of the items that will be featured at this event.

From the "Vanguard Crazy Hours" collection comes a limited edition model with only 30 pieces available worldwide. As the name "Crazy Hours" suggests, the numbers on the dial are not arranged in a sequential order of 1, 2, 3, but rather randomly. This is something you really need to see in person at a store, but the hands move instantly as the time changes. It's a playful timepiece typical of Franck Muller, teaching us the joy of enjoying the present moment rather than just checking the time.

Of course, the technology incorporated into the watch is also noteworthy. The case uses a fiber hybrid composite material. Composite materials are composite materials, and their creation began with the aim of developing materials superior to metal. The advantages of metal over composite materials are strength, durability, and heat resistance.
This fiber hybrid composite material combines the strengths of metal and synthetic resin, offering the advantages of metal along with lightweight properties, flexibility in shape and coloring, and corrosion resistance.

The model pictured features a marble-patterned case with a refreshing blue base that makes the most of this material, and thanks to the lightness of the material, it's a watch that's extremely comfortable to wear.

A limited edition model commemorating the 20th anniversary of "Long Island"


"Long Island Relief 'Heart Diamond'"
Left: 1,738,000 yen
K18PG case: 32.5mm (height) x 23mm (width), diamond, 3 ATM water resistance, quartz movement, limited edition of 50 pieces worldwide.
Right: 3,080,000 yen
18K rose gold case: 45mm (height) x 32.5mm (width), diamond, 3 ATM water resistance, automatic movement, limited edition of 30 pieces worldwide.

Furthermore, a limited edition model will be released from the "Long Island" collection, which celebrates its 20th anniversary this year. With two different case diameters available, it would be romantic to exchange them as a matching pair with your partner. A sparkling heart is placed at the 1 o'clock position, allowing you to feel each other's presence every time you look at the dial.

The brand's signature Byzantine numerals on the dial feature a three-dimensional relief design created by embossing them from the underside of the dial. This process allows light and shadow to permeate every corner of the dial, resulting in a beautifully shimmering and exquisite sparkle.

Bring happiness into your everyday life with special items from Franck Muller Future Form.


"Sheepskin Cube Cushion"
198,000 to 220,000 yen
(Sheepskin: 45cm (height) x 45cm (width) x 45cm (depth))

From Franck Muller Future Form, let's introduce a dazzling collection featuring the brand's signature Byzantine numerals.

The "Sheepskin Cube Cushion" is a die made of sheepskin. But it's not a palm-sized die; it's a rare size, measuring 45cm on each side. All hexagons are made of high-quality sheepskin, and it has a soft, fluffy texture that makes you want to hug it and bury your face in it.

Place it in your room as a cushion, and when close friends come over, you can actually use it as dice to add to the fun.

Left: Half blanket ¥33,000
(Polyester: 85cm x 110cm)
Right: Blanket ¥63,800
(Polyester: 135cm x 183cm)

Next up is a blanket created through a collaboration between Kashwere and Franck Muller Future Form. Previously only available in a half-size, it has been very popular since its release, and now a larger size has been added to the lineup.

It feels incredibly smooth to the touch, which is surprising considering it's made of polyester. It's also machine washable and dryer safe, making it easy to care for at home.

While blankets are typically associated with winter, this one boasts excellent moisture absorption and quick-drying properties, making it convenient for use in air-conditioned rooms or cars during the summer. The half-blanket also comes with a blanket holder, making it perfect for activities like glamping, which has become popular recently, or for watching sports outdoors.

In addition to the items introduced here, this event will feature a wide variety of products not usually available in stores. This is the annual "Watch Collectors Week," so don't miss it!

►Click here for a list of articles from "2020 WATCH COLLECTOR'S WEEK"

► "Watch Collectors Week 2020" is happening again this year! What's the theme?


Mitsukoshi Isetan Online Store Feature Article


Event Information
Franck Muller Special Fair
  • Venue: Isetan Shinjuku Main Building, 5th Floor, Watches/Franck Muller
  • For inquiries: Phone 03-3352-1111 (Main number)
*Please ask a staff member for details about the event.
Text: ISETAN MEN'S net

*All prices include tax.

For inquiries, please contact Isetan Shinjuku Main Building, 5th Floor, Watches/Franck Muller, Tel: 03-3352-1111 (Main number)
For inquiries via email, please click here.