Nihonbashi Mitsukoshi Main Store will be holding the "World Watch Fair" from August 5th (Wed) to August 25th (Tue).
The theme for this year's 29th edition is "Changing Scenery, Unchanging Feelings."

From pop-up boutiques to the latest creations from prestigious brands and limited-edition models showcasing exceptional craftsmanship, this once-a-year event offers a unique opportunity to experience the philosophy and aesthetic sensibilities of each maison. In addition, a variety of events designed to deepen your appreciation and love for watches will be held.

Event details can be found here.

This article introduces the events taking place from August 12th (Wed) to August 25th (Tue), which will be part 2 of the "World Watch Fair".

"Vacheron Constantin" Exhibition

The Vacheron Constantin exhibition will be held for a limited time from August 12th (Tue) to August 18th (Wed) at the Stage on the 1st floor of the main building of Nihonbashi Mitsukoshi Main Store.

This exhibition tells the story of the Maison's 270-year-long quest for excellence in watchmaking, a pursuit that has continued uninterrupted since its founding in 1755. It presents a curated selection of timepieces, inspired by geographical and cultural explorations, accompanied by animations by Shang Jiang.

JACOB & CO/Jacob & Co Promotion

Jacob & Co., a brand brimming with cutting-edge ideas and offering designs, complex mechanisms, and combinations that open up new frontiers in luxury watches and high jewelry, will be holding a promotion featuring rare models and other timepieces.

ANTOINE PREZIUSO GENEVE / Antoine Preziuso Geneva Promotion

From August 12th (Wed) to August 18th (Tue), a promotion for Antoine Preziuso Geneva will be held at the Watch Gallery/Promotion Space on the 6th floor of the main building of Nihonbashi Mitsukoshi Main Store.

The exhibition will showcase original works born from free and bold ideas, including the "Siena" collection, created by Antoine Preziuso after he was captivated by the clock tower in Piazza del Campo, often called "the most beautiful square in the world," during a visit to Siena, Italy.

RESERVOIR Promotion

Swiss-made French brand Reservoir will be holding a promotion at the Watch Gallery/Promotion Space on the 6th floor of the main building of Nihonbashi Mitsukoshi Main Store from August 12th (Wed) to August 18th (Tue).

The brand creates bold and unique watches inspired by speedometers and fuel gauges in automobiles, submarines, and aircraft, attracting attention with its original designs.

FRANCK MULLER WPHH2026 NEW COLLECTION × VINTAGE COLLECTION

For one day only, on August 16th (Sunday), the Franck Muller WPHH2026 NEW COLLECTION × VINTAGE COLLECTION will be held at the Watch Gallery/Special Venue on the 6th floor of the main building of Nihonbashi Mitsukoshi Main Store.

On the day of the event, Franck Muller will be selling a selection of certified pre-owned and vintage timepieces. This is a rare opportunity to purchase historical Franck Muller timepieces that are simply unavailable as new.

In addition, we will be offering a wide selection of Franck Muller's top-of-the-line Masters Collection watches, which possess three key elements: "complete in-house production," "rarity," and "innovation."

HUBLOT Promotion

Hublot, a Swiss luxury watch brand founded in 1980, will be featured at the Watch Gallery/Special Event Area on the 6th floor of the main building of Nihonbashi Mitsukoshi Main Store from August 19th (Wed) to August 23rd (Sun).

Please visit our store to see our cutting-edge and unique timepieces that blend tradition and innovation, including the new "Big Bang Reloaded."

WOLF/Wolf Promotion

From August 19th (Wed) to August 25th (Tue), a Wolf promotion will be held at the Watch Gallery/Promotion Space on the 6th floor of the main building of Nihonbashi Mitsukoshi Main Store.

For 190 years since its founding in 1834, Wolf has continued to utilize its traditional expertise, producing all of its products, including jewelry boxes and watch winders, through the handcrafted work of skilled artisans.

Production by STUDIO ALTA

Text: ISETAN MEN'S net

＊The information in this article is current as of the time of publication. Product information may be revised or changed without notice.

For inquiries, please contact the Watch Gallery on the 6th floor of the main building at Nihonbashi Mitsukoshi Department Store. Phone: 03-3241-3311 (main number)