ISETAN MEN'S "The Art of the V-Zone" - How Ties and Shirts Can Change Your Impression
2020.03.10 update

Buyer's Guide to Spring/Summer 2020 V-Zone Trends! What are the key tie colors this season?


Dressing up is the foundation and classic of men's attire. The star of this style is the tie—while the freedom of suits has increased, the key to expressing your individuality lies in the trendy shirt and tie. The V-zone is also key to expressing trends.

To help you dress up for spring and summer, Tomohiro Watanabe, buyer in charge of dress shirts and ties on the 1st floor Isetan Shinjuku Store, Men's Building will lecture on the new trends for the new season. Easily enjoy the trends by tying a fresh tie to your existing suit!

We'll introduce the trends for the V-zone in Spring/Summer 2020, divided into six topics.

■Topix 1■ The key color for spring/summer ties is "yellow". It goes perfectly with blazers!


Tomohiro Watanabe
Isetan Shinjuku Store, Men's Building 1st Floor = Dress Shirt & Tie Buyer

a. Drake's necktie: 20,900 yen
b. TIE YOUR TIE necktie ¥27,500
c.~f. FRANCO BASSI tie ¥14,300
■ Isetan Shinjuku Store, Men's Building 1st Floor = Dress Shirts & Ties

The keyword for this season's trend is "ethnic," and the key color is undoubtedly yellow. Yellow color schemes were prominent in ties this season, regardless of brand. The subtle yellows, including mustard and citrus, match the warm sunshine of spring and summer. Try incorporating this exotic ethnic color into your outfit.

The rise of yellow is due to the resurgence of the navy blazer, and navy and yellow is a classic and well-matched combination among Japanese people. A tie with yellow accents in a navy base stripe pattern is easy to try and looks elegant in business settings.
Four V-zone looks featuring trendy ties, as chosen by buyers.
So, how can you actually incorporate trendy ties into your V-zone? We've picked out four ties from the ones we introduced earlier and asked buyer Watanabe to put together outfits with shirts and tops. Please use these as inspiration and enjoy creating a V-zone that incorporates the trendy colors of Spring/Summer 2020.


LOOK1

  • Drake's tie ¥20,900, Borrelli dress shirt ¥39,600 ■ Isetan Shinjuku Store, Men's Building 1F = Dress shirts and ties

    ISETAN MEN'S Suit ¥75,900 ■ Isetan Shinjuku Store, Men's Building 5th Floor = Men's Tailored Clothing

LOOK2

  • TIE YOUR TIE necktie ¥27,500 Borrelli dress shirt ¥39,600 ■ Isetan Shinjuku Store, Men's Building 1F = Dress shirts and ties

    Belvest Jacket ¥174,900 ■ Isetan Shinjuku Store, Men's Building 5th Floor = Men's Tailored Clothing

LOOK3

  • FRANCO BASSI tie ¥14,300, Emanuel Berg dress shirt ¥17,600 ■ Isetan Shinjuku Store, Men's Building 1F = Dress shirts and ties

    TAGLIATORE Jacket ¥94,600 ■ Isetan Shinjuku Store, Men's Building 5th Floor = Men's Tailored Clothing

LOOK4

  • FRANCO BASSI tie ¥14,300 Borrelli dress shirt ¥39,600 ■ Isetan Shinjuku Store, Men's Building 1F = Dress shirts and ties

    LBM 1911 Jacket ¥94,600 ■ Isetan Shinjuku Store, Men's Building 5th Floor = Men's Tailored Clothing





Photo & Text: ISETAN MEN'S net

＊All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 1st Floor = Dress Shirts & Ties
03-3352-1111 (main representative)
For inquiries via email, please click here.

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