Fashion director Eisuke Yamashita of the magazine "Men's Precious" takes a stroll through Isetan Shinjuku Store, Men's Building . After visiting the 7th and 5th floors, he enjoys shopping and styling on the 1st floor and basement 1st floor. Yamashita's unique attention to detail is inspiring in every aspect, so please read along as if you were walking with him.

■Also worth reading: A walk through the "Autumn/Winter Isetan Shinjuku Store, Men's Building " with Eisuke Yamashita - [Part 1] Inspired by the style of the timeless icon, Woody Allen
・[Special Edition] Yamashita styles French traditional and winter outfits that she is interested in.

1st Floor | It's good news that CHARVET , with its unique aesthetic sense, is selling well.

I'd never heard of this scarf brand, Lampray & Co., but it's really lovely. These kinds of scarves are often difficult for men to pull off, but when the collaboration between art and fashion is this perfect, it makes you want one. People who can wear items like this on a daily basis are truly stylish.

I heard that CHARVET ties and shirts have been selling well since the first floor was remodeled, and I always stop by CHARVET whenever I go to Paris. It has a unique aesthetic and a touch of snobbery, and as someone involved in fashion, I'm happy to see such a historic brand increasing its sales.

Furthermore, Drake's is one of the brands that symbolizes the current Pitti Immagine Uomo. It's attracting attention for creating an international style by mixing the imagery of European cities. It's a trendsetter in ties, but it has an unpretentious coolness to it.

1st Floor | What kind of knitwear is essential for my "lazy outfit"?

I love John Smedley sweaters, and I own several of their long-collared knit polos. What's great about these polo knits is that they work well with a suit, not just a shirt and tie. About 10 years ago, John Smedley's modern style was characterized by smaller collars, and I searched everywhere for them back then. These items finally made a comeback a few years ago when they returned to classic styles.

I've also started wearing mock neck tops a lot. They're incredibly convenient; you can just put a suit over them and it's done, so they're great for a quick and easy outfit when you're short on time (lol). Isetan Shinjuku Store, Men's Building has a wide variety of colors, so I want to buy several.

John Smedley's classics are literally a sure thing, but this year the Tilden sweater feels fresh. Originally, British-made knits tend to be made of stiff, rough materials, but Italian-made, thin, soft knits are just right for layering under a jacket, so paying attention to that aspect when choosing a sweater makes it more enjoyable.

Basement 1st Floor | Smell the scent of Russian calfskin and dream of bespoke tailoring.

I like Crockett & Jones and Church's shoes. I like the look of JOHN LOBB and JM WESTON , but both have slim lasts, which can feel a bit tight on my feet, as I tend to have bunions.

I tend to wear "tool-like shoes" that don't require a precise fit. I prefer shoes that don't look expensive and blend well with my overall outfit.
I also like Enzo Bonafe ; they remind me of the good old days of Italian shoes. I like rugged shoes that look like something an ordinary middle-aged man would wear.

When I looked at the 5th floor, I mentioned 80s French Ivy style and said I'd ordered white jeans for the first time in over a decade, and that I'd pair them with casual black shoes. From that perspective, JM WESTON 's proud handmade apron derby, commonly known as "De Gaulle," is very appealing. It's a traditional design, but depending on how you style it, it can look very modern. This is another pair of shoes I aspire to own. No matter what you choose from JM WESTON , you get great shoes.

Speaking of shoes, don't forget socks. Personally, I love finding cashmere socks in the back of the sock section of department stores (laughs), but lately, it seems like I've come across fewer of those kinds of socks.

I also like the sock brand CORGI , and when I see the beautiful colors, I think there's still a lot to be drawn to in overseas products.

Basement 1st Floor | When I find a bag I like, I buy it right away (laughs).

I tend to carry a lot of things, so when choosing a bag, it's important that it can hold a lot. But once I bought a camera, I wanted a camera bag, and I also like wearing a mini shoulder bag across my body with a trench coat, but the camera won't fit (laughs).

I had a really great time browsing around Isetan Shinjuku Store, Men's Building . Every floor had an overwhelming selection and depth of products, and the number of brands they carried was truly abundant, ranging from classic, mainstream items to niche products that are not yet well-known in Japan.

When you're thinking about what to wear and you think, "I want a button-down shirt," the fact that you can choose CHARVET shirt on the first floor is actually quite amazing.

Finally, I've put together two posts about the museum, so please be sure to check them out together.