Are you familiar with the "Shoe Care Counter" located on the first basement floor of Isetan Shinjuku Store, Men's Building ? Several staff members are always on hand there, and they provide shoe care and polishing services for approximately 300 pairs of shoes brought in by customers each month.

Backed by specialized knowledge and advanced techniques, our shoe shining service boasts undeniable quality and has enjoyed strong support for many years.

The shoe polisher who works at our shoe care counter, which sees many customers every weekend, will explain the importance of daily shoe care.

[Shoe Shine] Daily care is the only way to keep your shoes looking beautiful for a long time.

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"Shoes improve with each care you give them, becoming more and more comfortable and conforming to the wearer's feet. Perform appropriate maintenance according to their condition." Leather is a living material, just like men's skincare. Its beautiful texture is maintained by a balance of moisture and oil , so constantly maintaining this balance while wearing them is the secret to wearing them beautifully for a long time.
The first step in shoe care is replenishing the moisture and oils that are lost as you wear your shoes.

Furthermore, it's important to clean away excess cream, oil, dust, and other dirt that has accumulated deep within the pores of the leather, so we recommend performing a full maintenance once a month .

[Pre-maintenance (Before Care)] Conditioning is important when you first start wearing them.

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"Shoe care is generally thought of as cleaning shoes that have gotten dirty after being worn. However, don't forget about pre-maintenance, which should be done when the shoes are brand new, before you wear them ."

Newly purchased shoes may have dirt on them or the leather may be dry, meaning they may not be in the right condition to be worn for the first time. Starting to wear them in this state can put unnecessary stress on the leather and potentially cause cracking. Therefore, performing pre-maintenance before wearing them for the first time will prepare their condition and lead to beautiful aging.

Furthermore, the condition of the upper is extremely important because the first creases will form on the instep when you first start wearing them. The leather is stiff, and creases will gradually form as you wear them, but if the condition is not right, the creases may not form properly.

The longer you wear them, the more you'll notice the difference, so make sure they're in perfect condition from the start.

[Repairing minor scratches] With a professional's touch, scratches become barely noticeable in no time.

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Even if you take great care of your shoes, everyone has probably experienced getting small scratches on the inside of the toe or heel at some point.
But don't be discouraged; bring them to our shoe care counter. We also offer repairs to make minor scratches less noticeable.

Our shoe shiners will inspect the shoes you bring in and perform appropriate repairs according to the condition of the damage. If your shoes are damaged, please come to our shoe care counter and consult with a shoe shiner before attempting to repair them yourself.

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■Shoe Shine : Clean the entire shoe with a cleaner, then polish it with cream to moisturize the leather.
• Price: 1,100 yen • Duration: Approximately 15 minutes

■Shoe Polish (Mirror Finish & Toe) : In addition to the shoe shining service, the toe area will be given a mirror finish (waxed).
• Price: 2,200 yen • Duration: Approximately 40 minutes

■Shoe Polish (Mirror Finish & Heel) : In addition to the mirror finish on the toe, the heel will also be polished in the same way. (*Available as an additional service.)
• Price: 550 yen in addition to the price of shoe polish (toe) • Time required: Approximately 20 minutes

*For boots, an additional 550 yen will be added to the above prices.
*Depending on the design and condition of the shoes you bring in, we may not be able to accept them. Thank you for your understanding.
*Please note that the handover time may change depending on the level of congestion. For details, please ask a staff member.


Here are some recommended articles about "men's shoes" and "shoe care".
[Q&A]
• Easy with video! The secret to sneaker care is "polishing" rather than "washing": Cleaning methods for different materials
Watch the video to see for yourself! 7 professional shoe-shining techniques taught to you.
[Special Feature]
- A popular interview series by Isetan Men's "shoe experts"