The lineup features limited edition and collaborative items, themed around "New Standards of the 21st Century."

One of the highlights of "TOKYO MEN'S FES 2016" is that, much like a music festival, a collection of unique shops with completely different histories, concepts, and selections come together in one place.

On the 6th floor of the main building, in the event space, " Graphpaper ," curated by creative director Takayuki Minami, who has previously worked on several popular select shops such as "1LDK," will have a pop-up shop. In addition to featuring trendy brands such as AURALEE and Comoli, the shop will also offer its own original items and items specially commissioned for the festival.

Left: Takayuki Minami, Creative Director of "Graphpaper"; Center: Takashi Kumagai, Director of "CPCM"; Right: Keizo Shimizu, Representative of "Nepenthes"

Furthermore, the venue will feature a row of influential shops that combine popularity and skill, including " CPCM ," a new-style craft and permaculture shop directed by Takashi Kumagai; " Nepenthes ," which stocks overwhelmingly unique items centered around NEEDLES and Engineered Garments; and " Seirin Co. , Ltd.," which laid the foundation for what can be called the origin of American casual culture and also handles brands such as the famous store "Hollywood Ranch Market," Blue Blue, and HR Remake.

At the "World Masterpieces Exhibition," Yo Kanamori, editor-in-chief of the magazine "Begin," has produced numerous masterpieces.

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The "World Masterpiece Fair," a collaboration between Isetan Men's and the magazine "Begin" that started in the fall of 2012 and has produced numerous memorable masterpieces, is back with a new theme: "Things that can make us happy, both now and in the future." This year, there is a plethora of noteworthy items, including a limited edition model of PORTER 's "Glow" series that has been redesigned into a 2-way style, and "Quintuplet Audreys," a collection of five different lasts for Crockett & Jones' popular standard model "Audrey."

Left: Shoe shiner Gentaro Inoue, Right: Yuya Hasegawa of "Brift H"

Furthermore, in the "Shoe Care Arcade," some of Japan's top shoe shiners will set up shop on a rotating basis, allowing visitors to experience their authentic skills. Among them will be Gentaro Inoue, who is now considered a "legend," and Yuya Hasegawa of "Brift H." In addition, there will be permanent experience corners, such as a "Learning" zone where you can acquire basic knowledge about shoe shining, and a "DIY" zone where you can create your own original shoe quilt.
Related article: [Interview] Shoe shiner Gentaro Inoue | Still not enough, I will continue to learn and learn until the next world.
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NEXT≫Masterpieces that designers envision for the future will be on display. Popular selections such as "Poggy's Box," directed by Motofumi "Poggy" Kogi of "UNITED ARROWS & SONS," and "GR8" will also be making limited appearances!