Men are freer now than ever before. I think the meaning of "man" and "manliness" has been changing for quite some time now. I think different ways of being accepted. There's nothing wrong with being a traditional man, but rejecting it is also manly. If being cool doesn't suit you, then going for cute is another option. What's important isn't whether you're manly or not, but whether you're being yourself. Whether you feel comfortable with yourself. That's why we've gathered these items at ISETAN. Just enough to gather a different kind of happiness for men. For each and every one of you, in a time when you can express yourself more freely than ever before in human history.
Under the theme of "100 Joys of Being a Man," the "TOKYO MEN'S FES 2016," a "men's festival," is being held until September 25th (Sunday) at various floors of the Isetan Shinjuku Men's Building, as well as on the 6th and 7th floors of the main building, a
Beyond the latest fashion trends, the 6th floor of the main building presents "100 Joys of Being a Man," encompassing a wide range of lifestyle aspects, including a grooming corner for men, a "Shoe Care Arcade" where shoe shiners showcase their skills, Mi
"TOKYO MEN'S FES 2016," which will be held from Tuesday, September 20th, mainly on the 6th and 7th floors of the main building, is a new large-scale men's festival launched by Isetan Men's, with the keyword "100 Joys of Being a Man." The main venue, the e
New "happiness content" beyond fashion to realize 100 kinds of happiness for men. A man's happiness isn't just about dressing up. There is happiness that comes after becoming a mature adult, happiness that is only achieved when the times finally come clos
The joy of being allowed to be beautiful, even for men. ━━━Isetan presents "100 Joys of Being a Man" for today's men. On the 6th floor of the main building, in the event space, "The Garden of Men" will appear, where men can polish themselves from head to
Have you heard of "VERAMPING," a new way to enjoy the outdoors that allows you to connect with nature and enjoy the outdoors casually while staying at home? At "TOKYO MEN'S FES 2016," which will be held from September 20th (Tuesday), there will be a booth
"TOKYO MEN'S FES 2016," which will be held from September 20th (Tuesday) mainly on the 6th and 7th floors of the main building, is a new large-scale men's festival launched by Isetan Men's, with the keyword "100 Joys of Being a Man." In particular, the ve
The happiness of not having to frown in front of your beloved family — why not capture this precious time with your family in photographs at "TOKYO MEN'S FES 2016," which focuses on a new form of happiness for men in a new era, different from before? Phot
100 Joys of Being a Man. ━━━ "TOKYO MEN'S FES 2016" will be held at Isetan Shinjuku Main Building and Men's Building from September 20th (Tue) to September 25th (Sun). The event will propose new ways of happiness for men, with the theme of "100 Joys of Be
Can you name five things that make you happy to be a man right now? -- If you could only come up with three, why not find the other two at "TOKYO MEN'S FES 2016," which starts on Tuesday, September 20th? The event will take place not only in the Men's Bui
3-14-1 Shinjuku, Shinjuku-ku, Tokyo TEL: 03-3352-1111
Hours: 10:00 AM - 8:00 PM
![ASICS SportStyle | New colors added to popular series! Pop-up store featuring exciting new products. [Isetan Shinjuku Store]](https://ug7rtk3vglg3.global.ssl.fastly.net/images/thumbnail/resize/214x142/images/upload/2026/09/21a6a42bd3b09193006e047f77a67274.jpg)
![A PRESSE | Pop-up store featuring a wide range of items from leather jackets and sweatshirts to beanies! [Isetan Shinjuku Store]](https://ug7rtk3vglg3.global.ssl.fastly.net/images/thumbnail/resize/214x142/images/upload/2026/09/404ccfb09df3649fd7e85cbfba7aa223.jpg)
![NICENESS is holding a POP UP event! The theme for their Fall/Winter 2026 collection is "Aesthetic Dissonance" [Isetan Shinjuku Store]](https://ug7rtk3vglg3.global.ssl.fastly.net/images/thumbnail/resize/214x142/images/upload/2026/09/febc8abd571506984d67dd5c05dd528d.jpg)
![[Updated September 28th (Monday)] PLAY COMME des GARÇONS | MARKET PLAY | Isetan Shinjuku Store](https://ug7rtk3vglg3.global.ssl.fastly.net/images/thumbnail/resize/214x142/images/upload/2026/09/00a0b96c84b31c89d629a795519bae27.jpg)
![[Updated August 31] Following last year's success, "VISVIM HARMONIOUS PROCESS," an event exploring VISVIM's manufacturing process, will be held again this year at Isetan Shinjuku Store.](https://ug7rtk3vglg3.global.ssl.fastly.net/images/thumbnail/resize/214x142/images/upload/2026/08/ae40b54be8eacb30f614b9487a949e73.jpg)
![Autumn/Winter 2026 Trends: Men's Coats & Outerwear Special Feature [Mitsukoshi Isetan Online Store]](https://ug7rtk3vglg3.global.ssl.fastly.net/images/thumbnail/resize/214x142/images/upload/2026/09/650c42b9f5dbd308bb372d1d276d27d1.jpg)
![[Updated September 1st (Tue)] AUTRY | Stray Kids' Changbin's capsule collection will be available for pre-sale at Isetan Shinjuku!](https://ug7rtk3vglg3.global.ssl.fastly.net/images/thumbnail/resize/214x142/images/upload/2026/08/f1f5a7138e3b23a7ffa30d0077801126.jpg)
![Bestselling Men's Jackets & Blousons for Fall/Winter 2026 [Mitsukoshi Isetan Online Store]](https://ug7rtk3vglg3.global.ssl.fastly.net/images/thumbnail/resize/214x142/images/upload/2026/09/5de50f07c968985d2d791f5d0b31734b.jpg)
3-14-1 Shinjuku, Shinjuku-ku, Tokyo TEL: 03-3352-1111
Hours: 10:00 AM - 8:00 PM
![ASICS SportStyle | New colors added to popular series! Pop-up store featuring exciting new products. [Isetan Shinjuku Store]](https://ug7rtk3vglg3.global.ssl.fastly.net/images/thumbnail/width/214/images/upload/2026/09/21a6a42bd3b09193006e047f77a67274.jpg)
![NICENESS is holding a POP UP event! The theme for their Fall/Winter 2026 collection is "Aesthetic Dissonance" [Isetan Shinjuku Store]](https://ug7rtk3vglg3.global.ssl.fastly.net/images/thumbnail/width/214/images/upload/2026/09/febc8abd571506984d67dd5c05dd528d.jpg)
![[Eyewear] Isetan Shinjuku Store is hosting the first-ever pop-up store in Japan for Moldism, a factory brand from Sabae. Numerous other Japanese-made eyewear brands will also be featured.](https://ug7rtk3vglg3.global.ssl.fastly.net/images/thumbnail/width/214/images/upload/2026/09/4422603000be11812913d008b2b65c39.jpg)
![100 Years of Eyewear Making in Sabae | Sasaki Presents a Wide Range of Eyewear in One Place! [Isetan Shinjuku Store]](https://ug7rtk3vglg3.global.ssl.fastly.net/images/thumbnail/width/214/images/upload/2026/09/78217d9002cf9f909d4ac973cdac1177.jpg)
![[Updated September 28th (Monday)] PLAY COMME des GARÇONS | MARKET PLAY | Isetan Shinjuku Store](https://ug7rtk3vglg3.global.ssl.fastly.net/images/thumbnail/width/214/images/upload/2026/09/00a0b96c84b31c89d629a795519bae27.jpg)
![Sanyo Coat | Pre-sale of collaborative items commemorating the 80th anniversary of the company! [Isetan Shinjuku Store]](https://ug7rtk3vglg3.global.ssl.fastly.net/images/thumbnail/width/214/images/upload/2026/09/e9556b6929f3d0eeb431bf585d664a16.jpg)
![Introducing Kirijang, a reversible jacket from Kiryu City, Gunma Prefecture, that fuses traditional crafts and art! [Isetan Shinjuku Store]](https://ug7rtk3vglg3.global.ssl.fastly.net/images/thumbnail/width/214/images/upload/2026/09/aacbe8c77409ade6600dec84b422b029.jpg)
Explore our serial articles that you'll want to read from the very first post!
"Enjoying Fashion" is the theme of the official YouTube channel of Mitsukoshi Isetan, "GUIDE by ISETAN MITSUKOSHI," which develops adult men's fashion projects. The popular content currently available, "Adult Social Studies Field Trip," can now be enjoyed as an article.
Interviews and recommended items!
At "PITTI IMMAGINE UOMO@ISETAN MEN'S," the annual classic fashion event held at Isetan Shinjuku Men's Building, the brand will also be featured in the men's shoe section on the first basement floor. The catalog published this season, "THE GENTLEMEN CLOTHI
Fashion questions and HOW-TOs!
Men's scarves (neckerchiefs and stoles) are particularly popular items during the transitional seasons of spring and autumn. Many people want to incorporate them into their outfits, but may be wondering, "What size should I choose?" or "How can I tie it t
Access
1 min walk from Tokyo Metro Marunouchi Line Shinjuku-sanchome Sta.
3 min walk from Toei Shinjuku Line Shinjuku-sanchome Sta.
5 min walk from JR Shinjuku Sta. / 7 min walk from Odakyu Line Shinjuku Sta.
7 min walk from Keio Line Shinjuku Sta.
5 min walk from Seibu Shinjuku Line Seibu-Shinjuku Sta.
10 min walk from Toei Oedo Line Shinjuku-nishiguchi Sta.
2 min walk from Tokyo Metro Fukutoshin Line Shinjuku-sanchome Sta.
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